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Brand Engagement: The Latest Insights From Brian Haven, Forrester Analyst

04:32 | Jennifer Jones | May 12th, 2008 1:32am |

Brian Haven, Senior Analyst at Forrester Research talks to Marketing Voices at the Forrester Marketing Forum in Los Angeles about the latest thinking about brand engagement today. Haven tells Jennifer Jones that although social marketing is taking off and many corporations are engaging in conversations with their customers, the science of brand engagement is far from complete. Haven mentions Nike and its use of social marketing as one fine standout example today.

Forrester Research: IP-Based Video Confusion Will Work Itself Out

09:26 | Jason Lopez | Nov 3rd, 2006 |

Electronics manufacturers expect a banner holiday season this year selling video and audio gear to consumers. Unfortunately, users do not have the freedom they want or expect whent it comes to consuming their content however they want. In this podcast, Forrester analyst Brian Haven tells PodTech’s Jason Lopez how he’s ...
AOL Wants to Know What You’re Watching On the Net

08:10 | Catherine Girardeau | Sep 6th, 2006 |

MENLO PARK, September 6, 2006 (PodTech News) — AOL and the Associated Press this week released a survey on online video usage. The survey, conducted by Ipsos Public Affairs, polled about 3000 adults, almost half of whom were online video users. In a press statement, Kevin Conroy, AOL’s Executive VP, said, “There’s no question that online video usage is growing faster than most predicted.” Analyst Brian Haven spoke with PodTech’s Catherine Girardeau about the AP-AOL survey.