Groundswell guides companies to a winning perspective on social media and marketing. The co-authors Charlene Li and Josh Bernoff spoke with Marketing Voices about some of the companies they think are getting it right. (It’s worth hearing what they have to say about Ernst & Young, for example.).
Economists are hinting if not insisting that the U.S. is in a recession. Most often marketers are hit hard by a recession, as they and their budgets are the first to get cut. Forrester’s Josh Bernoff gives tips on how marketers should be thinking about social media now and ...
Charlene Li is a senior analyst at Forrester Research on social media and related technologies. She talks about some of the mistakes big brands are making on social network platforms such as Facebook, and the challenges they face. From the recent Graphing Social Patterns conference.
Charlene Li, senior analyst with Forrester Research, talks with John Ince about how social networks are creating new forms of economic and social power for users. She advises would be investors to spread their bets widely in relatively small traunches. She sees the most promise in platforms that enable consumer ...
Charlene Li, senior analyst with Forrester Research, talks with John Ince about how social networks are evolving in unexpected ways, and how difficult it is to predict the future in an atmosphere of such rapid innovation. She suggests one significant trend, however, will be the broadening of the concept of ...
Andrew Keen, the author of “The Cult of the Amateur” debates his ideas that the Internet is killing culture and the media with Steve Gillmor, Keith Teare, Nicholas Carr, moderated by Dan Farber. Part 1.
Larry Magid takes a look at T-Mobile’s innovative WiFi phone service.
Aron Pruiett looks at the ...
Charlene Li (Senior Analyst, Forrester Research) hosted a discussion group during the 2007 Stanford Summit AlwaysOn conference. During the discussion she initiated several questions to Chris DeWolfe (CEO, MySpace), Dustin Moskowitz (Co-Founder, Facebook), Richard Rosenblatt (CEO, Demand Media), Gina Bianchini (CEO, Ning) and ...
Forrester Research’s Vice President and Principal Analyst Charlene Li believes that social networking is becoming so important that it is like air, it is everywhere. In a videopodcast with Marketing Voices, Jennifer Jones, Li says that companies who don’t embrace social networking will lose their competitive edge. Li describes ...
On this podcast, a discussion with Forrester Research Vice President Charlene Li. Her studies focus on consumer search, social computing, consumer search and more. This is a follow-up to an earlier panel on business and its approach to social computing from a marketing perspective.
“What would you want to give to your audience?” asked Charlene Li of companies who are using blogging as a marketing tool. The Forrester Research analyst spoke on a panel about corporate blogging at the AlwaysOn Stanford Summit on the Stanford University campus. Li talked with PodTech’s Catherine Girardeau ...
Update: See below - Charlene Li reports on podcasting market and podcast adoption. I previously had a PodTech InfoTalk with Charlene last year. She is a very solid analyst but I don’t know why or how she would come out with these low numbers. ...
by Michael Johnson
SAN FRANCISCO, CA, March 22, 2006 (PodTech News) — Charlene Li, Principal Analyst with Forrester Research, talks to Podtech’s Michael Johnson about podcasting, blogging, and social networking at the Venture One Summit in San Francisco
9:26
In this short podcast I’d like to thank all of the people who have downloaded and listened to PodTech.net’s infoTalk and News programs. Since the beginning, over six months ago, we’ve posted over 250 podcasts. I’d also like to thank all the guests who have been on PodTech. ...
Blogs and Podcasting Changing the Nature of How Companies Communicate.
Host: John Furrier, Founder of Podtech.net
Great interview with Charlene Li from Forrester on where the Blog and Podcasting trends are going. I’m very impressed with the work that Charlene is doing and very impressed with her business model. ...
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