• Forrester's Josh Bernoff on Social Media in a Recession
    Forrester's Josh Bernoff on Social Media in a Recession
    06:01 | Jennifer Jones | Mar 9th, 2008 |

    Economists are hinting if not insisting that the U.S. is in a recession. Most often marketers are hit hard by a recession, as they and their budgets are the first to get cut. Forrester’s Josh Bernoff gives tips on how marketers should be thinking about social media now and ...

  • Big brands on Facebook: What doesn't work
    Big brands on Facebook: What doesn't work
    25:31 | Tom Foremski | Oct 30th, 2007 |

    Charlene Li is a senior analyst at Forrester Research on social media and related technologies. She talks about some of the mistakes big brands are making on social network platforms such as Facebook, and the challenges they face. From the recent Graphing Social Patterns conference.

  • What is the Future of Social Networking? Part 2
    What is the Future of Social Networking? Part 2
    05:36 | John Ince | Oct 8th, 2007 |

    Charlene Li, senior analyst with Forrester Research, talks with John Ince about how social networks are creating new forms of economic and social power for users. She advises would be investors to spread their bets widely in relatively small traunches. She sees the most promise in platforms that enable consumer ...

  • What is the Future of Social Networking? Part 1
    What is the Future of Social Networking? Part 1
    03:58 | John Ince | Oct 8th, 2007 |

    Charlene Li, senior analyst with Forrester Research, talks with John Ince about how social networks are evolving in unexpected ways, and how difficult it is to predict the future in an atmosphere of such rapid innovation. She suggests one significant trend, however, will be the broadening of the concept of ...

  • The Barnes and Noble Debate - "Cult of the Amateur"
    The Barnes and Noble Debate - "Cult of the Amateur"
    29:32 | editor | Aug 7th, 2007 |

    Andrew Keen, the author of “The Cult of the Amateur” debates his ideas that the Internet is killing culture and the media with Steve Gillmor, Keith Teare, Nicholas Carr, moderated by Dan Farber. Part 1.

    Larry Magid takes a look at T-Mobile’s innovative WiFi phone service.

    Aron Pruiett looks at the ...

  • Social Networking 3.0
    Social Networking 3.0
    07:22 | Aron Pruiett | Aug 7th, 2007 |

    Charlene Li (Senior Analyst, Forrester Research) hosted a discussion group during the 2007 Stanford Summit AlwaysOn conference. During the discussion she initiated several questions to Chris DeWolfe (CEO, MySpace), Dustin Moskowitz (Co-Founder, Facebook), Richard Rosenblatt (CEO, Demand Media), Gina Bianchini (CEO, Ning) and ...

  • Social Networking is Like Air Says Market Guru Charlene Li
    Social Networking is Like Air Says Market Guru Charlene Li
    12:15 | Jennifer Jones | Apr 15th, 2007 |

    Forrester Research’s Vice President and Principal Analyst Charlene Li believes that social networking is becoming so important that it is like air, it is everywhere. In a videopodcast with Marketing Voices, Jennifer Jones, Li says that companies who don’t embrace social networking will lose their competitive edge. Li describes ...

  • Charlene Li: Winning the Social Networks Game
    Charlene Li: Winning the Social Networks Game
    08:09 | Michael Johnson | Nov 3rd, 2006 |

    On this podcast, a discussion with Forrester Research Vice President Charlene Li. Her studies focus on consumer search, social computing, consumer search and more. This is a follow-up to an earlier panel on business and its approach to social computing from a marketing perspective.


  • AlwaysOn: Charlene Li Gives Advice to Corporate Bloggers
    AlwaysOn: Charlene Li Gives Advice to Corporate Bloggers
    04:19 | editor | Aug 4th, 2006 |

    “What would you want to give to your audience?” asked Charlene Li of companies who are using blogging as a marketing tool. The Forrester Research analyst spoke on a panel about corporate blogging at the AlwaysOn Stanford Summit on the Stanford University campus. Li talked with PodTech’s Catherine Girardeau ...

  • Forrester Report on Podcasting
    Forrester Report on Podcasting
    | Admin | Apr 6th, 2006 |

    Update: See below - Charlene Li reports on podcasting market and podcast adoption. I previously had a PodTech InfoTalk with Charlene last year. She is a very solid analyst but I don’t know why or how she would come out with these low numbers. ...

  • Trends in Social Networking
    Trends in Social Networking
    09:27 | John Furrier | Mar 22nd, 2006 |

    by Michael Johnson

    SAN FRANCISCO, CA, March 22, 2006 (PodTech News) — Charlene Li, Principal Analyst with Forrester Research, talks to Podtech’s Michael Johnson about podcasting, blogging, and social networking at the Venture One Summit in San Francisco
    9:26

  • Thank You Listeners - I'm Looking for the Best of PodTech 2005
    Thank You Listeners - I'm Looking for the Best of PodTech 2005
    01:37 | John Furrier | Jan 1st, 2006 |

    In this short podcast I’d like to thank all of the people who have downloaded and listened to PodTech.net’s infoTalk and News programs. Since the beginning, over six months ago, we’ve posted over 250 podcasts. I’d also like to thank all the guests who have been on PodTech. ...

  • Forrester Research on Podcasting & Blogs with Charlene Li
    Forrester Research on Podcasting & Blogs with Charlene Li
    13:36 | Admin | Jul 13th, 2005 |

    Blogs and Podcasting Changing the Nature of How Companies Communicate.

    Host: John Furrier, Founder of Podtech.net

    Great interview with Charlene Li from Forrester on where the Blog and Podcasting trends are going. I’m very impressed with the work that Charlene is doing and very impressed with her business model. ...

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