It has been my pleasure to work with Cheryl Snapp Conner since early on in Novell’s salad days when they ruled the networking world. I sat down with her at the Altiris user conference and asked her to explain what small companies can expect from a PR firm, including how ...

Social media and public relations activities are converging at different paces and in different ways for companies. Cheryl Snapp Conner, partner & executive PR director at Salt Lake City-based Snapp Norris Group talks about this evolution and the impact of social media on PR strategy. Describing the phenomenon as ’shifting ...