Investors such as Jay MacDonald and Bill Detwiler are bullish on web-based advertising. MacDonald says advertisers have always wanted to know exactly who listened to their ads on radio or saw them in magazines. You cannot click on a newspaper ad. But with features like interactivity and social media that add value to online adverts, the Internet promises to increase the effectiveness of messages. Jason Lopez recorded this podcast for PodTech at the Convergence 2.0 conference, presented by The Deal, in New York City.
Where is the value in web media? Some say it is in the cost effectiveness of production. Cameras have become quite cheap. Others say it is in the efficiencies of the distribution of quality media products. After the lively panel entitled “Emerging Sector Spotlight–State of IPTV Technology Development,” panelists ...
Competition is coming for broadband providers SBC and Comcast. So say the investors in emerging service such as WiMax and BPL. In this podcast, PodTech’s Jason Lopez talks with Patrick Campbell - Partner at Paul, Weiss, Rifkind, Wharton & Garrison, who moderated the panel “Desirable and Viable: Broadband Alternatives and ...
In his morning keynote address at Convergence 2.0, Leo Hindery spelled it out: new media would go nowhere as long as companies could not deliver consistent top line growth, could not enlist quality management, and did not enjoy a barrier to entry. But as quickly as he gave the sobering ...
Convergence 2.0, The Deal’s September 17, 2007 conference being held in New York City is looking like a sell-out event. Richard Morgan, Assistant Managing Editor of The Deal, talks with PodTech’s Jennifer Jones about the gathering of private equity, venture capital and corporate executives who will hear about the ...
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