The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for you is key to building stronger brand engagement and loyalty. It’s also going to save you money. But how?
In this video podcast, Marketing Voices’ Jennifer Jones, and others, talk with industry insiders to find out how combining social media with the art of storytelling in blogs, wikis and podcasts will foster conversations, convert incremental audience, and ultimately increase audiences’ engagement with brands. How can you use social media to create a voice for your brand that resonates beyond your corporate Web site? How can syndication help move your brand’s voice to your audiences, and bring those audiences back to your brand?
The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for ...
The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for ...
There’s a revolution afoot in the computer industry that’s not so sci-fi. It’s more in line with the notion of “heavy lifting” and “blocking and tackling.” Corporate networks are benefiting from software at the chip level below the operating system. Intel has been providing the software building blocks for greater ...
Verizon Business is helping users of global corporate networks make the most of popular business applications such as Microsoft Outlook, SAP and ERP with its new Managed WAN Optimization Service. The new managed service helps companies speed application delivery, reduce bottlenecks and boost productivity. It is ideal for companies with ...
John Chambers, the CEO of Cisco Systems, gave a keynote at Saleforce.com’s user conference. He spoke about the growing use and importance of Internet video in helping companies collaborate on projects and communicate with staff and customers. Internet video will be a key driving force fueling the expansion of ...
In this podcast, Saxon Amdahl, architect at F5 Networks, discusses byte caching, compression ratios, their role in network latency, and Web application delivery optimization. F5’s Web Accelerator and associated modules, corporate CIFS optimization, TCP Stack and file caching. More info at learn.f5.com/performance. This is an F5 podcast.
“Corporate Websites are losing a bit of relevance,” says Bob Duffy, Intel’s online community strategist. “Open Port is Intel’s first public online community targeted at the IT tech enthusiast audience; it’s a central destination for Social Media.”
Because of the Web every company is suddenly a media outlet. Intel says it ...
Learn about business technology optimization, the Mercury and Bristol Technology acquisitions and HP Software.
David Hornik is a general partner at August Capital. As early-stage investors in companies like Microsoft, August knows what makes great companies, and Hornik serves as its social media expert. He sits on six boards including Six Apart. Hornik was also the first VC to blog and to ...
Kevin Hohenbrink, product manager at F5 Networks, outlines the key points of data replication, recovery-point-objective (RPO) and recovery-time-objective (RTO), and their importance in a business continuity/disaster recovery plan. Hohenbrink is the optimization manager for the WANJet, F5’s appliace-based data compression and accelerator tool. This is the first ...
Eric Walters is manager of network services for 7-eleven, focusing on the continental U.S. and Canada, and he is a Juniper Networks Master of IT. The 7-eleven network is provides some big challenges, especially when it comes to the company’s many stores, and the technology those stores are using. ...
In this Thought Leaders podcast brought to you by SAVVIS, Rona Shuchat, research director, IDC, shares her unique perspective, gained through the study of the strategic impact of telecommunications and web hosting. She discusses what’s interesting in corporate networking, such as deep packet inspection, the use of web-based portals ...
A Symantec Security Response podcast featuring two high-profile zero day vulnerabilities affecting Microsoft and the Broadcom Wireless device driver set. This podcast features a technical discussion of the vulnerabilities and offers listeners insight on likely attack scenarios and mitigating strategies. A Symantec Security Response podcast featuring a roundup of ...
In this first of two podcasts we talk with Susan Andersen, director of product marketing for voice management solutions at CA. As more organizations migrate to IP telephony and Voice Over IP, they need to manage the convergence of voice and data on their network. Susan tells us ...
MOUNTAIN VIEW, Calif., August 17, 2006 (PodTech News) — Lease your lampposts for $39 a pop, and get a free WiFi network that serves the entire city? No wonder the Google WiFi proposal got a standing ovation and passage in a single meeting of Mountain View’s city council. PodTech’s Catherine ...
SAN JOSE, August 9, 2006 (PodTech News) – Google CEO Eric Schmidt talked with the press about search, network neutrality, the recent AOL search term privacy debacle, and more at the Search Engine Strategies conference at San Jose’s McEnery Convention Center today. “The development to me that’s most ...
For Immediate Release:
Contact: John Furrier
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Jennifer Jones
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MENLO PARK, CA. (June 12, 2006) — PodTech.Network, Inc., a leading emerging- media company today announced that Robert Scoble, well-known Microsoft evangelist, world-renowned blogger and Microsoft’s first videoblogger, is joining the company as Vice President of Media ...
For Immediate Release
Contact: Jennifer Jones
PodTech Marketing
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PodTech Announces Premier of PodSummit™
Podcast Show Co-Hosted by Prominent Computer Industry Veterans Bud Colligan and Mike Boich
PodSummit™ Showcases Leaders of Innovation, Technology, and Entrepreneurship
MENLO PARK, CA (April 20, 2006) PodTech, a media company dedicated to podcasting and ...
Another PodTech Exclusive Podcast Announcement. Network Appliance Podcast Announcement: Network Appliance Exclusive InfoTalk on their “Uncompromised Security Initiative”. I sat down with Kevin Brown, Vice President of Marketing, of Decru, a NetApp company. Kevin talks about this new initiative and the new ...
At BlogOn I sat down with McDonald’s senior exec to talk about their Blogging strategy. This is a great example of corporate marketers using the blogosphere to influence consumers and more importantly create a conversation and build a community.
Support out sponsors and download the NextPage client software to ...
I sat down with Chris Shipley and Mike Sigal of Guidewire Group to talk about the upcoming Demo Conference - DemoFall, entrepreneurs, and startups. If your a venture capitalist, senior business and/or corporate development executive and you haven’t been to a Demo Conference then you should. ...
I had a chance to sit down with Reid Hoffman an early employee at PayPal and the cofounder of LinkedIn to talk about the future of web 2.0 and social networking as the basis for the new Internet. Reid is a pioneer and active angel investor as well ...
At Gnomedex in Seatle I had a chance to sit down with Michael Lehman of Microsoft who is developing the podcasts for Microsoft. Yes that’s right corporate use of podcasting. This is the way to go for companies - put the content, information, messages out to customers in ...
Microsoft Executive on Venture Capital, Silicon Valley, Competing, Web 2.0 and more. “The IP platform is the broadest standard since oxygen maybe even water!”
Host: John Furrier
I had a chance to sit down and podcast with Dan’l Lewin, Vice President of Microsoft running the Silicon Valley campus. Dan’l ...
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