ESPN Embraces New Media

05:11 | Rio Pesino | Jan 16th, 2007 6:56pm |

Sports and technology were on display at ESPN’s stage at CES 2007 in Las Vegas. In recent years, the self-proclaimed “Worldwide Leader in Sports” has implemented podcasts, blogs and interactive video on its popular website and in video games created by game developer EA Sports. PodTech’s Rio Pesino spoke with Cory Smith, ESPNradio.com product manager, and asked him about how new media has helped ESPN.com become more successful than ever.

Transcript:
Host: Rio Pesino - PodTech
Guest: Cory Smith - ESPNradio.com

Rio Pesino - PodTech
This is Rio Pesino for PodTech.net here at CES 2007. I’m here with Cory Smith with ESPNradio.com, right?

Cory Smith - ESPNradio.com
That’s right.

Rio Pesino - PodTech
Product Manager, correct?

Cory Smith - ESPNradio.com
That’s right.

Rio Pesino - PodTech
Cory welcome to the Podcast, thanks for joining us.

Cory Smith - ESPNradio.com
Thank you very much, thanks for having me.

Rio Pesino - PodTech
Cory, we are at CES in front of the ESPN booth. I didn’t even know ESPN had a booth here at CES 2007 passing by. What are you guys doing here?

Cory Smith - ESPNradio.com
We’re just kind of showcase with some ...