Not being social enough is a big problem for corporations trying to use social media. That’s what Jeremiah Owyang and his team at Forrester discovered in a new report. Forrester selected 16 firms across four industries and found only one company worthy of accolades. What makes BMW a social marketing winner? In part, it’s that the automobile manufacturer managed to avoid the most common pitfalls, which is still where most firms fell short. Some examples of those easy-to-make mistakes: creating marketing programs that aren’t self-fueling, that don’t encourage members to participate in conversations amongst themselves and that don’t include some amount of participation from the corporation, itself.
Jeremiah discusses his findings with Jennifer Jones in this Marketing Voices podcast.
Join BearingPoint Director Matthew O’Mara to explore speed to market and why it’s such a hot topic in today’s insurance industry. With many clients not fully understanding what it is and why it is needed, speed to market, as the term implies, refers to a company’s ability to develop and ...
John O’Donnell, a Microsoft Dynamics ISV Architect Evangelist with Microsoft, met with Drew at Convergence 2008 to talk about the challenge of making a Dynamics CRM solution compelling for sales people and how his company’s product (SAVO) can help drive Dynamics CRM usage by making important sales information ...
The digital marketplace is changing the skill set of marketers. Having knowledgeable people who “get social marketing and media” is key to success. But how does a person find the right people? Marketing Voices Jennifer Jones spoke to Matt Raggio, Managing Partner at Oak Technology Partners about what ...
Working in the video game industry is one thing every gamer dreams of doing. According to GameCareerGuide.com, more than 50,000 people in North America alone play, create and design video games for a living. Many gamers would jump at the chance to be paid to play video games, but ...
Join BearingPoint senior manager Marianne Lamkin as she explores the role of a mortgage servicer and why the role is so important. Typically, a mortgage servicer collects payments from the borrowers, and above all, manages the day-to-day relationship. When a borrower cannot commit to a payment schedule or has come ...
In an increasingly complex world of demographic, psychographic and ethnographic research, it’s no longer safe to assume that companies actually know their customers. Harnessing the power of persona or a representative profile, which summarizes a key demographic target is a powerful means of figuring out the customer today. Mark Kingdon, ...
Join BearingPoint senior manager Larry Taylor as he explores the importance of managing reputational risk. Reputational risk is a term that is typically used to identify the result of something that changes the perspective of a company. A prime example is the recent credit crisis. Even companies that were not ...
“None of us smart enough to call the bottom in financials or any other industry,” says Gary W. Parr, vice chairman at independent investment bank Lazard. Noting the value to investors of structuring deals for a few years of protection before converting to common, Parr says he’s seen funds change ...
In this podcast, join BearingPoint Senior Manager Andy Sanderson as he explores rogue trading and what can be done to stop it. Rogue trading is when an employee makes unauthorized trades on behalf of their company, often resulting in the loss of enormous amounts of money for that organization. ...
Join BearingPoint senior manager Randy Nease as he explores employee on-boarding and how it can be made easier for the new hire. Employee on-boarding begins when the new hire accepts a company’s offer, and continues all the way through setting their performance goals. In the midst of this, there ...
What was Scoble up to one year ago today? Check out today’s video for a trip down memory lane.
And for more context, check out his blog, from one year ago today!
Don’t miss this one, Electric Rain has a killer presentation application called “Standout,” and here we ...
In this podcast, reporter Michael Johnson delves into storage virtualization technology, speaking with Don Fautt, LSI director of software marketing, and Doug Jury, LSI’s director of software business sales. Catherine Girardeau tackles power efficiency in the data center, speaking with Dave Vellante and William Souder about Vellante’s Wikibon ...
It started with an innocuous audio interview with the then-President of the Products and Technology Group at SAP AG, Shai Agassi. Then came Sun Microsystems CEO Jonathan Schwartz, sitting at a table with an umbrella. It wasn’t long before Scoble introduced us to Thomas Hawk (investment advisor by day, ...
Join BearingPoint managing director Gil Mermelstein to explore Global Services Delivery and how it can reduce costs while still providing several opportunities for growth. While many companies, especially in the capital markets industry, have done a lot around realigning their global footprint, there are many organizations that are just ...
Join BearingPoint manager Dan Draughon in understanding Commercial Equipment Leasing and the challenges with the current infrastructure. The biggest challenge an organization is seeing today is that they are still running on old legacy systems. In order to save on costs they are using outgrown systems ...
Ripping DVDs, transferring video from cameras, or converting downloaded videos from various sources for Apple products can be a difficult and time consuming process. Now with a software update for the Turbo.264 hardware-based video encoder from Elgato Systems, Macintosh users now have a definitive best and fastest way ...
Prior to the North American International Auto Show (NAIAS), one news story getting a lot of traction was the conversion of a Saturn Hybrid into a Plug-in Hybrid Electric Vehicle (PHEV) capable of 150 miles per gallon. So I was quite excited to speak with Don ...
If anyone is in a position to say something about emerging technologies to bring us entertainment, we couldn’t have done any better than to get Shelly Palmer’s comments. His resume is too long for this post but knowing that he’s managing director of Advanced Media Ventures Group and president of ...
In this week’s ConnectCast we cover the Utah Tech Council’s Hall of Fame event where Paul Otellini Intel CEO keynoted and Bernard Daines, Father of Gigabit Ethernet and James LeVoy Sorenson, Medical Device Pioneer, where inducted. In addition, John Huntsman Sr donated over $25 Million to ...
When I was in London I sat down for a beer with Mike Butcher, the editor of TechCrunch UK and we talk about what’s happening in Europe.
Alemany Farm is a 4 acre, fully functioning urban farm nestled between a major highway intersection, a newly gentrified neighborhood on a hill and a housing project- the perfect place to grow some food! We got a tour (and some amazing fruit) from Antonio Roman-Alcalá, Volunteer Coordinator and ...
In this episode of The Reboot, Fatal1ty, Dave “Walshy” Walsh of Major League Gaming and Regina “Wedge” Wu of the PMS Clan talk about how they became professional gamers, what the “eSport” has done for their careers and what advice they would give to ...
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