CEO of Mapunity Talks About Using Technology to Overcome Traffic Jams

12:42 | Kiruba Shankar | Aug 1st, 2007 12:07pm |

Traffic Jams are a curse to city life. Finally, a startup has found a solution to overcome some of the problems.

When I was in Bangalore recently, a city notorious for its atrocious traffic jams, I was pleasantly surprised to see a sign at a traffic signal which told me how much time it would take me to reach the airport.

And that’s dynamic data based on traffic situatinos along the route I’m taking. Now, that’s useful information, I thought. I wondered who is behind this and I finally found out.

Mapunity Information Services has partnered with the Bangalore City Police and Airtel Karnataka, the city’s largest mobile operator, to provide a comprehensive urban traffic information system for Bangalore city.

With BTIS, real-time traffic information is deduced from the cell phone tower logs of Airtel’s city-wide network, and made available to commuters to see live congestion hotspots, find directions and plan their travel routes.

The entire information system is available through SMS to Airtel customers using a shortcode, and to others by dialling a ten-digit number. During the next few weeks, the system will remain free to users, while the product is rolled out ...