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Chris Kenton of MotiveLab

15:44 | Paul Lancour | Dec 4th, 2007 11:51am |

In this podcast Chris Kenton, President and CEO of MotiveLab has a conversation with Eric Vidal, advertising and new media leader at WebEx about what’s being talked about by marketing thought leaders as we move forward in a Web 2.0 world. The utilization of new on-line tools, the ability to measure success, and the very nature of social marketing are among the areas of discussion.

Staying In The Loop: Stu Schmidt

15:46 | Paul Lancour | Nov 28th, 2007 |

In this podcast Eric Vidal, advertising and new media leader at WebEx, talks to Stu Schmidt, Vice President of solution sales at Cisco/WebEx, about how Web 2.0 and conversational marketing are changing the rules of the marketing game. Learn how you have to get involved in the conversation ...
Charlie Northend of DMNA Agency

15:52 | editor | Oct 25th, 2007 |

This Podcast features Charlie Northend, President and CEO of DMNA Advertising Agency, discussing how the marketing, publishing and advertising industry is changing and how DMNA is adapting to those changes. Eric Vidal, advertising and new media leader at WebEx, moderates this conversation that touches on how the ...
David Farmer of Ad Giants

16:14 | Paul Lancour | Aug 22nd, 2007 |

The conversation about how marketing is changing continues in this podcast, hosted by Eric Vidal of WebEx. Eric talks with David Farmer of Ad Giants. David spent 25 years at major agencies before founding Ad Giants, a firm that aims to be more agile and adaptable than larger ...
Conversational Marketing

22:55 | Paul Lancour | Aug 15th, 2007 |

Marketing is undergoing a dramatic shift as social media takes hold. In this podcast, Eric Vidal of WebEx speaks with John Battelle, entrepreneur, journalist, professor, and the founder and chairman of Federated Media. John also helped launched the Web 2.0 Conference. He has some great insights into the ...
Marketing 2.0: Creative Destruction of Advertising - Part 2

16:11 | Paul Lancour | Jun 27th, 2007 |

The podcast is the second of two parts in which Eric Vidal, advertising and new media leader at WebEx, talks with Chris Peterson, president and CEO of Chautauqua, a communications agency in San Francisco. Prior to founding Chautauqua Communications, Chris was CEO of FusionDM and Publicis Dialog. They ...
Marketing 2.0: Creative Destruction of Advertising

15:38 | Paul Lancour | Jun 26th, 2007 |

Join Eric Vidal, advertising and new media leader at WebEx, as he interviews people on the leading edge of marketing and advertising in this era of social media. In this first podcast of a two part series, Eric talks with Chris Peterson, president and CEO of Chautauqua, a ...
Small Business Thinks Big

17:24 | Paul Lancour | May 15th, 2007 |

In this podcast, Eric Vidal of WebEx talks to Marcia Turner, author of The Unofficial Guide to Marketing Your Small Business. Marcia talks about innovative ways to get the message out, the potential pitfalls in a connected world, and how to best utilize the tools available on-line to ...