Seth Goldstein talks about advertising on Facebook and the use of applications as “appvertising.” But some apps involve slinging virtual food between Facebook friends, can such apps also become an effective advertising platform? Can apps like this really be monetized in a fashion that yields gratifying returns? From the recent ...

Lance Tokuda is CEO of Rock You, which has emerged as the leading developer of Facebook apps. Rock You can create an app for you over the weekend and launch it by Monday. He talks about some of the issues in developing Facebook apps.

You don’t need to be a developer to create mashups or FaceBook apps. Dan Fernandez demonstrates creating a FaceBook app in minutes using an alpha release of PopFly. It is built on Microsoft’s Silverlight technology. With tools such as these, brace yourself for a flood of FaceBook apps coming your ...

Is the valuation a term that is taken too lightly? These days, new tech companies like Facebook seem to be popping up from every part of Silicon Valley. Can Facebook actually monetize the bazillion apps that are being thrown their way? And from the consumers perspective, do we care? Farber ...

RockYou is one of the largest social media application developers around. Millions of people use their apps on MySpace and Facebook. Here, we meet Jia Shen, CTO and co-founder of RockYou, where we talk about RockYou’s plans. Yes, mostly we talk about the impact of Facebook on his business.

I spent Saturday afternoon crammed into a room in Palo Alto with a couple of hundred people listening to presentations from young developers creating Facebook apps. The enthusiasm was great and there was a sense of being at the start of something big.

Also on TechOne: RedMonk’s Michael Coté interviews Zane ...

On Sunday, at the HP Garage, we met Joe Hewitt, the author of Facebook’s iPhone application. We just had a short chat with him, mostly to say thanks for building a cool app. There’s a longer audio conversation with Joe on TechCrunch today.