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One-Stop Shop for Corporate Social Media: KickApps Insights

Jennifer Jones — Mon, 15 Sep 2008 19:56:45 +0000

Figuring out what is a best social media strategy for a corporation is now easier with KickApps. The company provides on-demand social media, online video and widgets applications to grow online audiences. Marketing Voices talked to Michael Chin, Senior VP of Marketing for KickApps and learns how to best use Facebook as part of a corporate social media strategy.

Tags: Facebook, Jennifer Jones, KickApps, Marketing, Marketing Voices, Michael Chin, social media, Widgets

Social Media and Healthcare Company Practices

Jennifer Jones — Mon, 25 Aug 2008 22:59:13 +0000

Social networks have created enormous opportunities for pharmaceutical and healthcare marketers to reach their patient and physician customers. Deborah Dick Rath, Senior Vice President of the Healthcare Practice of FactorTG tells Marketing Voices listeners how to develop an effective media plan to leverage the digital landscape. Rath explains how Merck used Facebook for maximum effect of the Gardasil vaccine.

Tags: Deborah Dick Rath, factorTG, Gardasil, Jennifer Jones, Marketing Voices, Merck, podcast, social media, Facebook

Facebook: Building Successful Social Media Campaigns For Their Site

Jennifer Jones — Mon, 07 Jul 2008 07:01:19 +0000

Both Electronic Arts and Microsoft have created social media campaigns for Facebook. Kevin Barenblat, CEO and Co-Founder of Context Optional discusses the creation of these campaigns on Facebook and how companies are making more social media connections through Facebook. Barenblat explains how Microsoft further developed the idea of a poke and geared it to the office. He also delves into how Electronic Arts taught more people about gaming with their gaming application.

Tags: context optional, EA, facebook, Jennifer Jones, kevin barenblat, Marketing Voices, Microsoft, social media

Exploiting end-user trends to create value with sticky services - The “Me” network for the “We” experience

Michael Johnson — Tue, 13 May 2008 21:15:03 +0000

The communications industry is experiencing the explosion of the “Me-We” phenomenon! Customers want “Me” services that are personalized, easy to use and focused on their needs. At the same time they want what we call the “We” experience, access to their friends and their social communities, such as MySpace, Facebook and YouTube. So how can Service providers address these new market dynamics and user trends, grow their revenue, create value, and retain customer stickiness? John Giere, Chief Marketing Officer, Alcatel-Lucent explains how the Service Delivery Environment (SDE) is the answer for creating the “Me” network for the “We” experience.

Listen to John Giere address:
* Key findings on user-trends from current market studies and analysis.
* Enterprise applicability of the “Me” network for the “We” experience.
* Opportunities and challenges to creating a “Me/We” network.
* Benefits of embracing an SDE for the “Me/We” experience.

For more information visit:
www.alcatel-lucent.com/servicestransformation

Tags: MySpace, Facebook, YouTube, Service Delivery Environment, SDE, John Giere, Alcatel-Lucent, Service Delivery Platform, Platforms

Miss America Goes Digital

Brad Baldwin — Tue, 25 Mar 2008 00:12:38 +0000

As CMO of StoryRock Electronic Publishing, Sharlene Hawkes wants every service man and woman to have a Remember My Service digital yearbook that highlights their military experience. And this former Miss America and one of the first female, on-air, ESPN sportscasters certainly has the energy and passion to make it happen.

As Hawkes points out, the military is capturing hours of video content that isn’t being used. In addition, the tools available today to bring stories to life make it easy to create a digital publication that is interactive, engaging and far more memorable. The popularity of social networks like Facebook and MySpace are driving awareness and creating the expectation for more than a static picture book. Paying tribute to a fallen friend through a story captured on video is more personal and helpful to the soldiers, the family and to the military.

In this video podcast, Hawkes speaks with Brad Baldwin about her efforts to share the Remember My Service with military leaders, business executives and even local communities who want to gives something back to those who have served.

Tags: StoryRock Electronic Publishing, Sharlene Hawkes, Remember My Service, Miss America, social networks, Brad Baldwin

BricaBox CEO Nate Westheimer, Live at BlogHaus

editor — Tue, 11 Mar 2008 12:00:53 +0000

BricaBox came out of alpha the week before founder and CEO Nate Westheimer headed to Austin for SXSWi. BricaBox lets users create their own social content site (for free), a kind of mashup’s mashup. Speaking at AMD’s BlogHaus with InternetGeekGirl, Nate talks about wiki-life, life after Facebook, and meeting all the creative entrepreneurial attendees at the interactive festival. For a sense of what BricaBox can do, check out their SxSWi-specific site.

Tags: BricaBox, Nate Westheimer, SXSWi, social content site, AMD, BlogHaus, InternetGeekGirl

ConnectCast - Venture Debt, Facebook Applications and Reflecting on James Levoy Sorenson

Cydni Tetro — Tue, 04 Mar 2008 23:23:55 +0000

Some quick highlights in this weeks Connectcast include reflections about James Levoy Sorenson’s legacy includes inventing disposal surgical masks and an entire legacy of medical innovations. A quick discussion around Venture Debt options and when they should be considered - Innoventures a new company, UVEF tackles social media for young entrepreneurs and Paul Allen’s World Vital Records We’re Related Facebook app takes off.

Tags: innoventures, james levoy sorenson, venture debt

Bell Labs Human Factors

Rio Pesino — Mon, 25 Feb 2008 20:30:06 +0000

Understanding is Only Human: Discover how the Alcatel-Lucent Bell Labs Human Factors team is helping to deliver a superior user experience

Alcatel-Lucent is committed to helping operators deliver a superior user experience. One of the ways to help is to gain an intimate understanding of end-user behavior and the Bell Labs Human Factors team is one of the many groups within Alcatel-Lucent doing just that. The team is made up of Ph.D.s with an average of 15+ years professional usability experience working to:
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Facebook Status Update

Jason Lopez — Sat, 09 Feb 2008 08:01:46 +0000

Last October, Microsoft invested $240 million in Facebook, suddenly placing Facebook’s value at a lofty $15 billion. Now, we see that revenues for 2007 came to around $150 million, while expenses still leave the company with a negative cash flow that could be as high as $150 million next year.

Microsoft’s recent move to acquire Yahoo!, which began with a telephone call from Microsoft CEO Steven A. Ballmer to Yahoo! CEO Jerry Yang (a call that Ballmer later claimed was “definitely not a courtesy call”) prompted us to revisit the Facebook/Microsoft relationship - what it means for Facebook, and what Microsoft might have been thinking last Fall.

As Facebook moves to launch versions in Spanish, with more languages coming soon, analysts are looking again at the juggernaut, guessing about whether breaking into languages will erode its power as a single network around the world. Meanwhile, widgets and applications continue to proliferate, and Microsoft’s role in aiding advertising at Facebook continues to be a work in progress.

Forrester Research senior analyst (and former host of PodTech’s own Web Strategy show) Jeremiah Owyang speaks with PodTech’s Jason Lopez about Facebook’s evolving business.

Tags: Microsoft, Facebook, Steven A. Ballmer, Jerry Yang, Web Strategy, Jeremiah Owyang, Jason Lopez

Audio: PRSA Live - What’s Hot and What’s Not in 2008

Jennifer Jones — Sat, 01 Dec 2007 04:55:56 +0000

Wall Street Journal’s Kara Swisher and Don Clark, Business Week’s Rob Hof, Forbes‘ Victoria Murphy Barrett and Scobleizer’s Robert Scoble joined Ann Winblad of venture capital firm Hummer Winblad, at the annual What’s Hot and What’s Not, for 2008. Hosted by the Public Relations Society of America (PRSA) at Predictions 2008 these top-tier journalists gave predictions about Facebook, Apple and MySpace, among other companies.

Video: PRSA Live - Q&A from What’s Hot and What’s Not in 2008

Jennifer Jones — Sat, 01 Dec 2007 04:51:04 +0000

Video: PRSA Live - What’s Hot and What’s Not in 2008

Jennifer Jones — Sat, 01 Dec 2007 04:48:11 +0000

Q&A with Tim Berners-Lee and the Web Science Research Initative

Robert Scoble — Fri, 30 Nov 2007 02:22:08 +0000

After his talk Tim Berners-Lee took questions from the audience on a variety of topics including what should Facebook look like in five years?

Tags: Tim Berners-Lee, Facebook

Viral Strategy panel: Invites, Notifications, and News Feed Optimization

Aron Pruiett — Wed, 14 Nov 2007 02:32:02 +0000

Is blogger etiquette a viral issue and will users engage in such considerate formalities? Spam has found its way into many daily applications before Facebook, will Facebook’s platform become as congested with unwarranted solicitation as many platforms before it?

Tom Foremski and Lee Cummings captured the business and technology of Facebook during the 2007Graphing Social Patterns conference. Getting attention through applications, platform expansion and new interfaces all get targeted by developers.

This panel of Justin Smith, Jia Shen, Blake Commagere, Jason Beckerman and Tim O’Shaughnessy speak up about what they enjoy and are working towards.

Tags: blogger etiquette, Spam, Facebook, Tom Foremski, Lee Cummings, Graphing Social Patterns, Justin Smith, Jia Shen, Blake Commagere, Jason Beckerman, Tim O’Shaughnessy

BigFix Wins Big by Creating Innovative Social Media Campaign

Jennifer Jones — Mon, 05 Nov 2007 07:01:02 +0000

It’s hard to make the IT industry’s only intelligent enforcement engine better known as BIGFIX interesting and viral. But that is exactly what BIGFIX’s Vice President of Marketing, David Appelbaum, and his marketing firm Rassak Experience did. Creating a presidential candidate, Ray Hopewood, and making him real through Facebook, Flickr and other online marketing techniques, BIGFIX ended up landing more than two million dollars in sales and a front page story in the New York Times, National Public Radio and the SF Chronicle.

Tags: BIGFIX, David Appelbaum, Rassak Experience, Ray Hopewood, Facebook, Flickr, New York Times, National Public Radio, SF Chronicle

Appvertising: The Future of Social Advertising

Tom Foremski — Sat, 03 Nov 2007 20:49:28 +0000

Seth Goldstein talks about advertising on Facebook and the use of applications as “appvertising.” But some apps involve slinging virtual food between Facebook friends, can such apps also become an effective advertising platform? Can apps like this really be monetized in a fashion that yields gratifying returns? From the recent Graphing Social Patterns conference.

Tags: Seth Goldstein, Facebook, appvertising, Graphing Social Patterns

Facebook, API’s and the Social Graph

Tom Foremski — Thu, 01 Nov 2007 01:25:28 +0000

Lance Tokuda is CEO of Rock You, which has emerged as the leading developer of Facebook apps. Rock You can create an app for you over the weekend and launch it by Monday. He talks about some of the issues in developing Facebook apps.

Tags: Lance Tokuda, Rock You, Facebook

Big brands on Facebook: What doesn’t work

Tom Foremski — Tue, 30 Oct 2007 20:13:26 +0000

Charlene Li is a senior analyst at Forrester Research on social media and related technologies. She talks about some of the mistakes big brands are making on social network platforms such as Facebook, and the challenges they face. From the recent Graphing Social Patterns conference.

Tags: Charlene Li, Forrester Research, social media, Facebook, Graphing Social Patterns

Will FaceBook become king of social networks?

Tom Foremski — Fri, 26 Oct 2007 18:30:32 +0000

Dave McClure, kicks off the recent Graphing Social Patterns FaceBook Developer Conference. He is followed by Reid Hoffman, founder of LinkedIn, a business oriented social network site. Mr Hoffman thinks that FaceBook will be one of many social networking sites organized around different activities. He also points out some of the coming challenges for FaceBook developers.

Tags: Dave McClure, Graphing Social Patterns FaceBook Developer Conference, Reid Hoffman, LinkedIn, FaceBook

OpenFaced Panel: Opening up the Social Graph

Aron Pruiett — Wed, 24 Oct 2007 23:13:44 +0000

Tom Foremski and Lee Cummings capture the business and technology of Facebook during their recent Graphing Social Patterns conference. Opening up the social web, user content, viral applications, user etiquette, privacy and profiles are discussed as Tantek Celik moderates David Recordon (SixApart), Chamath Palihapitiya (Facebook), Joseph Smarr (Plaxo) and Ted Grubb (Satisfaction Unlimited).

Will controlling data compliment open standards? Are privacy and trust standards capable of keeping pace with the influx of application designs? Without secure information, is the social graph a reliable?

Tags: Graphing Social Patterns, social web, user content, viral applications, user etiquette, Tantek Celik, David Recordon, SixApart, Chamath Palihapitiya, Facebook, Joseph Smarr, Plaxo, Ted Grubb, Satisfaction Unlimited

(Explicit) Keen on… an airport conversation

editor — Wed, 24 Oct 2007 00:53:00 +0000

The Comedy stylings of Andrew Keen and Steve Gillmor, still bantar on who is more in love with Hillary Clinton. I think Andrew Keen wins hands down!

Facebook, 1000 Billion? Are these guys serious?

Tags: Andrew Keen, Steve Gillmor

Venture Investing in the Social Media Space: Sharon Wienbar of Scale Venture Partners

Jennifer Jones — Mon, 22 Oct 2007 02:30:43 +0000

Back to MarketingVoices by popular demand, venture capitalist Sharon Wienbar of Scale Venture Partners, tells Jennifer Jones what is hot and not hot in venture investing for social media today. She also tells why Facebook is gaining incredible momentum and what other social media trends are affecting VC investing. Sharon shares amazing Facebook facts and figures on why the company is so successful.

Tags: MarketingVoices, Sharon Wienbar

Popfly: Microsoft Shows Mashups for Consumers - Make Your Own FaceBook App In Minutes

Tom Foremski — Thu, 18 Oct 2007 15:26:37 +0000

You don’t need to be a developer to create mashups or FaceBook apps. Dan Fernandez demonstrates creating a FaceBook app in minutes using an alpha release of PopFly. It is built on Microsoft’s Silverlight technology. With tools such as these, brace yourself for a flood of FaceBook apps coming your way.

Tags: FaceBook apps, Dan Fernandez, PopFly, Silverlight

(Explicit) Dan Farber on…

Steve Gillmor — Mon, 15 Oct 2007 06:24:08 +0000

Is the valuation a term that is taken too lightly? These days, new tech companies like Facebook seem to be popping up from every part of Silicon Valley. Can Facebook actually monetize the bazillion apps that are being thrown their way? And from the consumers perspective, do we care? Farber and Gillmor discuss the particulars of Facebook’s valuation and the possible efforts of the mighty Google, building a similar platform. And who’s the guy telling us this is private property?

Facebook Fanboys: Are you Pro or Con? part 2

Tom Foremski — Fri, 12 Oct 2007 17:58:03 +0000

The final session of the recent Graphing Social Patterns conference featured a “Fanboy” panel discussion moderated by Michael Arrington from TechCrunch. With his bosom buddy Jason Calacanis on the panel, it became the “Arrington & Calacanis Show.” Fellow panelists Robert Scoble, Rodney Rumford, and Dave McClure had to fight their way into the conversation.

Tags: Graphing Social Patterns, Michael Arrington, TechCrunch, Jason Calacanis, Robert Scoble, Rodney Rumford, Dave McClure