Mike Fridgen of briefly introduces the airline fare prediction site to the audience at Gnomedex, and provides interesting statistics and anecdotes on how Farecast benefited from the blogging and social media community. Fridgen discusses how Techcrunch, Digg, John Batelle’s blog, and Boingboing drove user traffic and attention to Farecast’s website, and raised awareness of Farecast’s efforts among traditional media circles such as The New York Times and Fox News.
Mike Fridgen, vice president of marketing and product management at FareCast is creating a better shopping experience for airfare with price prediction and direct-to-carrier booking. A web service competing with Orbitz, Travelocity, and Expedia by letting users know where and when to buy at the best price, FareCast plans ...
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