In an increasingly complex world of demographic, psychographic and ethnographic research, it’s no longer safe to assume that companies actually know their customers. Harnessing the power of persona or a representative profile, which summarizes a key demographic target is a powerful means of figuring out the customer today. Mark Kingdon, ...

Brian Haven, Senior Analyst at Forrester Research talks to Marketing Voices at the Forrester Marketing Forum in Los Angeles about the latest thinking about brand engagement today. Haven tells Jennifer Jones that although social marketing is taking off and many corporations are engaging in conversations with their ...

Marketers are looking for a way to make the customer’s online experience better. Kerry Bodine, principal analyst of Forrester gets just how to do that. She explores how user-centered design processes, design-centric corporate cultures, and organizational structure contribute to the creation and sustainability of superior customer experiences.

Groundswell guides companies to a winning perspective on social media and marketing. The co-authors Charlene Li and Josh Bernoff spoke with Marketing Voices about some of the companies they think are getting it right. (It’s worth hearing what they have to say about Ernst & Young, ...

Emmanuel Brown knows how to engage his customers. As director for digital and content for Nike’s Jordan brand, he knows his customers inside-and-out and has been widely successful launching innovative, digitally-driven programs such as Jordan Breakfast Club. Talking to him at the Forrester Marketing Forum in Los Angeles, ...

What’s ahead for open social? How does the social networking universe continue to impact the way we do business? What parties is Jeremiah going to? These important questions are answered in this brief video podcast interview with Forrester Senior Analyst Jeremiah Owyang. He spoke with InternetGeekGirl Stephanie ...

Economists are hinting if not insisting that the U.S. is in a recession. Most often marketers are hit hard by a recession, as they and their budgets are the first to get cut. Forrester’s Josh Bernoff gives tips on how marketers should be thinking about social media now and ...

Guy Kawasaki uses his marketing flair to launch his newest site, ALLTOP. Leading with the egos site which contains the top tech blog feeds, Kawasaki talks how he leveraged the egos focus to drive traffic to Alltop. Kawasaki also metaphorically jousts with Forrester Analyst, Jeremiah Owyang ...

What would your response be to this scenario: you’re watching television and you forget that it’s being distributed to you on the Internet. Who won? TV or the Web? James McQuivey covers television and media technologies for Forrester Research. He spoke with PodTech’s Jason Lopez about the current state of ...

Last October, Microsoft invested $240 million in Facebook, suddenly placing Facebook’s value at a lofty $15 billion. Now, we see that revenues for 2007 came to around $150 million, while expenses still leave the company with a negative cash flow that could be as high as $150 million next ...

Microblogging is a social media tool that allows users to send brief updates to public and private networks. Peter Kim, Senior Analyst of Forrester Research tells how marketers are using the medium today and what best practices are for its use. Kim reports that there really are no ...

In this audio event we speak with Craig Le Clair of Forrester Research, co-author of The Forrester Wave: Business Process Management for Document Processes, Q3 2007 report. Craig discusses Forrester’s definition of Business Process Management and BPM Suites, document-intensive types of processes and their requirements, the type of functionality ...

Jeff North of Forrester Consulting, author of the commissioned study The Total Economic Impact of EMC Documentum, describes the methodology of the study and how he built a model for Pfizer, Inc. He discusses the key findings of their implementation of the EMC content management system for their intellectual ...

Charlene Li is a senior analyst at Forrester Research on social media and related technologies. She talks about some of the mistakes big brands are making on social network platforms such as Facebook, and the challenges they face. From the recent Graphing Social Patterns conference.

Charlene Li, senior analyst with Forrester Research, talks with John Ince about how social networks are creating new forms of economic and social power for users. She advises would be investors to spread their bets widely in relatively small traunches. She sees the most promise in platforms that enable consumer ...

Charlene Li, senior analyst with Forrester Research, talks with John Ince about how social networks are evolving in unexpected ways, and how difficult it is to predict the future in an atmosphere of such rapid innovation. She suggests one significant trend, however, will be the broadening of the concept of ...

Jeremiah Owyang is Forrester Research’s new senior analyst focused on Social Computing. He is leaving PodTech where he was community manager and spent a lot of time travelling and speaking at conferences evangelising social media. Previously to that he managed the community marketing program at Hitachi Data Systems where ...

Facebook is the future. This is according to many analysts and Web experts. Jeremiah Owyang, an analyst with Forrester Research, believes in the power of Facebook. Jeremiah tells Marketing Voices’ Jennifer Jones how the site works, and how communities are forming there. Marketers need to understand the opportunities ...

Andrew Keen, the author of “The Cult of the Amateur” debates his ideas that the Internet is killing culture and the media with Steve Gillmor, Keith Teare, Nicholas Carr, moderated by Dan Farber. Part 1.

Larry Magid takes a look at T-Mobile’s innovative WiFi phone service.

Aron Pruiett looks at the ...

Charlene Li (Senior Analyst, Forrester Research) hosted a discussion group during the 2007 Stanford Summit AlwaysOn conference. During the discussion she initiated several questions to Chris DeWolfe (CEO, MySpace), Dustin Moskowitz (Co-Founder, Facebook), Richard Rosenblatt (CEO, Demand Media), Gina Bianchini (CEO, Ning) and ...

Forrester Research’s Vice President and Principal Analyst Charlene Li believes that social networking is becoming so important that it is like air, it is everywhere. In a videopodcast with Marketing Voices, Jennifer Jones, Li says that companies who don’t embrace social networking will lose their competitive edge. Li describes ...

Hear from Claire Hogikyan, senior director - Intellectual Property at Pfizer, about how Pfizer has achieved a 113-percent ROI with a break even point or payback period of just 18 months after the EMC Documentum deployment, based on a study from Forrester on the total economic impact of EMC Documentum. Learn what factors Pfizer considered when developing their content management strategy and why they chose the EMC Documentum platform.

Kevin Hohenbrink, product manager at F5 Networks, outlines the key points of data replication, recovery-point-objective (RPO) and recovery-time-objective (RTO), and their importance in a business continuity/disaster recovery plan. Hohenbrink is the optimization manager for the WANJet, F5’s appliace-based data compression and accelerator tool. This is the first ...

Sun CEO Jonathan Schwartz and Intel CEO Paul Otellini took the stage in San Francisco Monday to announce a new alliance. Listen here for the audio of the entire presentation and the Q&A session.

Transcript:
Guest: Jonathan Schwartz - Sun
Guest: Paul Otellini - Intel

Jonathan Schwartz - Sun