In an increasingly complex world of demographic, psychographic and ethnographic research, it’s no longer safe to assume that companies actually know their customers. Harnessing the power of persona or a representative profile, which summarizes a key demographic target is a powerful means of figuring out the customer today. Mark Kingdon, ...

Brian Haven, Senior Analyst at Forrester Research talks to Marketing Voices at the Forrester Marketing Forum in Los Angeles about the latest thinking about brand engagement today. Haven tells Jennifer Jones that although social marketing is taking off and many corporations are engaging in conversations with their ...

Marketers are looking for a way to make the customer’s online experience better. Kerry Bodine, principal analyst of Forrester gets just how to do that. She explores how user-centered design processes, design-centric corporate cultures, and organizational structure contribute to the creation and sustainability of superior customer experiences.

Economists are hinting if not insisting that the U.S. is in a recession. Most often marketers are hit hard by a recession, as they and their budgets are the first to get cut. Forrester’s Josh Bernoff gives tips on how marketers should be thinking about social media now and ...

What would your response be to this scenario: you’re watching television and you forget that it’s being distributed to you on the Internet. Who won? TV or the Web? James McQuivey covers television and media technologies for Forrester Research. He spoke with PodTech’s Jason Lopez about the current state of ...

Last October, Microsoft invested $240 million in Facebook, suddenly placing Facebook’s value at a lofty $15 billion. Now, we see that revenues for 2007 came to around $150 million, while expenses still leave the company with a negative cash flow that could be as high as $150 million next ...

Microblogging is a social media tool that allows users to send brief updates to public and private networks. Peter Kim, Senior Analyst of Forrester Research tells how marketers are using the medium today and what best practices are for its use. Kim reports that there really are no ...

In this audio event we speak with Craig Le Clair of Forrester Research, co-author of The Forrester Wave: Business Process Management for Document Processes, Q3 2007 report. Craig discusses Forrester’s definition of Business Process Management and BPM Suites, document-intensive types of processes and their requirements, the type of functionality ...

Charlene Li is a senior analyst at Forrester Research on social media and related technologies. She talks about some of the mistakes big brands are making on social network platforms such as Facebook, and the challenges they face. From the recent Graphing Social Patterns conference.

Charlene Li, senior analyst with Forrester Research, talks with John Ince about how social networks are creating new forms of economic and social power for users. She advises would be investors to spread their bets widely in relatively small traunches. She sees the most promise in platforms that enable consumer ...

Charlene Li, senior analyst with Forrester Research, talks with John Ince about how social networks are evolving in unexpected ways, and how difficult it is to predict the future in an atmosphere of such rapid innovation. She suggests one significant trend, however, will be the broadening of the concept of ...

Jeremiah Owyang is Forrester Research’s new senior analyst focused on Social Computing. He is leaving PodTech where he was community manager and spent a lot of time travelling and speaking at conferences evangelising social media. Previously to that he managed the community marketing program at Hitachi Data Systems where ...

Facebook is the future. This is according to many analysts and Web experts. Jeremiah Owyang, an analyst with Forrester Research, believes in the power of Facebook. Jeremiah tells Marketing Voices’ Jennifer Jones how the site works, and how communities are forming there. Marketers need to understand the opportunities ...

Charlene Li (Senior Analyst, Forrester Research) hosted a discussion group during the 2007 Stanford Summit AlwaysOn conference. During the discussion she initiated several questions to Chris DeWolfe (CEO, MySpace), Dustin Moskowitz (Co-Founder, Facebook), Richard Rosenblatt (CEO, Demand Media), Gina Bianchini (CEO, Ning) and ...

Forrester Research’s Vice President and Principal Analyst Charlene Li believes that social networking is becoming so important that it is like air, it is everywhere. In a videopodcast with Marketing Voices, Jennifer Jones, Li says that companies who don’t embrace social networking will lose their competitive edge. Li describes ...

Sun CEO Jonathan Schwartz and Intel CEO Paul Otellini took the stage in San Francisco Monday to announce a new alliance. Listen here for the audio of the entire presentation and the Q&A session.

Transcript:
Guest: Jonathan Schwartz - Sun
Guest: Paul Otellini - Intel

Jonathan Schwartz - Sun

The challenges facing your organization’s contact center are greater and more complex than ever. In this podcast we talk with Elizabeth Herrell of Forrester Research and Chuck Weston of Qwest about how to apply effective planning and management to optimize your customers’ experience, as well as your vendors’, ...

At the Forrester Consumer Forum Conference 2006 in Chicago, Forrester Researcher Michaela Ion spoke with PodTech’s Michael Johnson. Ion studies patterns in the adoption and use of technology in Asian/Pacific consumers.

Click here for transcript.

Forrester Principal Analyst Ted Schadler specializes in research on consumer technology. He talks about the changing trends in consumer behavior given the growth in mobile and digital channel content delivery, at the Forrester Consumer Forum Conference 2006 in Chicago.

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To many TV watchers and users of Internet-based media services, Hollywood is expected to call the shots on how video is delivered. After all, Napster, Grokster and others didn’t get very far with peer-to-peer networks. But analysts like Forrester’s Maribel Lopez say the profusion of devices and services in the ...

Electronics manufacturers expect a banner holiday season this year selling video and audio gear to consumers. Unfortunately, users do not have the freedom they want or expect whent it comes to consuming their content however they want. In this podcast, Forrester analyst Brian Haven tells PodTech’s Jason Lopez how he’s ...

On this podcast, a discussion with Forrester Research Vice President Charlene Li. Her studies focus on consumer search, social computing, consumer search and more. This is a follow-up to an earlier panel on business and its approach to social computing from a marketing perspective.

An in depth conversation with Forrester EMC analyst Kyle McNabb, discussing Forrester’s content-centric view of Enterprice Content Management (ECM). You’ll learn why Forrester believes customers are making purchase decisions based on the types of content involved in their business processes - transactional, business and persuasive content. Kyle will ...

LOS ANGELES, October 9, 2006, (PodTech News) — Google and video-sharing site YouTube announced a stock-for-stock transaction today valued at $1.65 billion. The deal, expected to be completed in the fourth quarter of this year, will combine YouTube with Google’s own fast-growing video business. YouTube will retain its own identity and remain in San Bruno, Calif., while continuing to build on its success as one of the world’s most popular services for video entertainment.