Microsoft's Ken Pawlak on Mobile Broadband Laptops

12:19 | Kamla Bhatt | Nov 21st, 2007 2:00pm |

How do you make the GSM network relevant to millions of PC users around the world? Simple. Plug in a mobile broadband or High Speed Internet Access (HSPA) chip into the laptop and you are good to surf the internet. What is the target market for these mobile broadband PCs? They are millions of people in the middle and the base of the economic pyramid around the world. Then there is also the fact that over 80-85 percent of mobile phones around the world use GSM standard.

I caught up with Ken Pawlak, Director, Mobile Operator PCs, Unlimited Potential Group of Microsoft at the GSMA Asia Mobile Congress in Macau. In Part-1 of the interview Ken talks about mobile broadband PCs and laptops and shares the market research findings for these PCs. Don’t go out looking for these PCs or laptops since they will be out sometime early next year.