Not being social enough is a big problem for corporations trying to use social media. That’s what Jeremiah Owyang and his team at Forrester discovered in a new report. Forrester selected 16 firms across four industries and found only one company worthy of accolades. What makes BMW a social marketing winner? In part, it’s that the automobile manufacturer managed to avoid the most common pitfalls, which is still where most firms fell short. Some examples of those easy-to-make mistakes: creating marketing programs that aren’t self-fueling, that don’t encourage members to participate in conversations amongst themselves and that don’t include some amount of participation from the corporation, itself.
Jeremiah discusses his findings with Jennifer Jones in this Marketing Voices podcast.
Join BearingPoint Managing Director Terence Oi, and ColdSpark Founder and CTO Scott Brown in this podcast as they explore ColdSpark’s solution suite and how it has helped build a solid relationship between both organizations. BearingPoint and ColdSpark have joined together to provide offerings designed to help clients generate revenue, increase ...
DirectPointe, an award-winning managed service provider (MSP), has added a new home computer care service with its DirectPointe Home offering. Until now, computer service meant disassembly and transporting your computer into retail location where a “geek” would add your machine to a 10-day-wait queue. But DirectPoint Home ...
I was over at the Halo 3 launch party at Microsoft’s Silicon Valley campus and ran into Dan Fernandez, lead product manager for Visual Studio, demonstrating Popfly. It’s an alpha version of an easy-to-use mashup platform that allows consumers to easily create web services with multiple data sources, and embed ...
Dave Livingston, chief technology officer for Brainband Technology Services, explains and demonstrates their new community blogging product called BlogFusion. All the individual blog tools you expect from a service are there, and they’ve added ways to organize communities of bloggers around central blog sites. The blog administrator handles control ...
With the iPhone hitting the stores this past weekend, the post-PC on-demand era entered into warp speed - marked by an appropriately frenzied atmosphere in front of Apple’s Palo Alto store. Bill Atkinson, designer of the hypercard (and a member of the Apple Macintosh development team), was even amongst ...
Hitachi GST’s Travelstar Upgrade Kit is a complete, do-it-yourself upgrade solution for notebook PCs. The kit includes a 2.5-inch internal hard drive for upgrade and an external storage back-up solution to convert your existing hard drive, too. John Osterhout, Hitachi GST director of consumer electronics marketing, demonstrates how easy ...
We’re going green in a fresh way this episode! Tanja has a longstanding obsession with sun-dried heirloom tomatoes, and she’s finally taking action! Barb Finnin, Freshtopia.net’s resident Master Composter and garden guru shows us how to plant tomatoes, and dishes the dirt on soil health. Welcome to the first installment ...
Hitachi Global Storage Technologies, talks with PodTech’s Michael Johnson about the storage “backbone” and Hitachi GST’s new drives for enterprise storage.
This week on the Vloggies Show, Irina and the notorious Violet Blue get into it over Anything Goes vs. Civility Enforced. In the news this week, Tim O’Reilly’s Code of Conduct “Manifesto” which suggests that bloggers and vloggers need to mind their p’s and q’s was ...
This week on the Vloggies Show, Irina Slutsky visits Rabbit Bites studio of RabbitBites.com to meet up with the superstar rabbits, Buns and ChouChou. Also this week in the blogoshphere, Josh Wolf’s release form jail made headlines in old and new media. And Irina continues her ...
Less than one year ago, LaVerne Council joined Johnson & Johnson, charged with crafting a new IT strategy to drive the global enterprise. In part two of this two-part podcast, join host John Gallant and Council, who takes audience questions and shares:
In this podcast, Bob Holleran, chief operating officer for Hitachi Global Storage Technologies, talks about Hitachi GST’s recent consolidations, new products, and the challenges ahead, as the hard drive market adapts to new mobile and home entertainment demands.
This podcast is sponsored by Hitachi Global Storage Technologies.
David Hornik is a general partner at August Capital. As early-stage investors in companies like Microsoft, August knows what makes great companies, and Hornik serves as its social media expert. He sits on six boards including Six Apart. Hornik was also the first VC to blog and to ...
What would you store if you could afford one terabyte — that’s 1,000 gigabytes — of hard disk space? In this podcast, Doug Pickford, director of product and market strategy for enterprise products with Hitachi Global Storage Technologies, talks with PodTech’s Catherine Girardeau about Hitachi GST’s industry milestone, the ...
Kevin Walsh, managing director and leader of GE Energy Financial Services’ renewable energy team, talks about GE’s energy renewable business in his keynote address at the Cleantech Venture Forum in New York.
The Cleantech Forum is right around the corner, February 19-22, in San Francisco. The San Francisco Cleantech Forum ...
In this keynote address at the Cleantech Venture Forum in New York, AIG Global Investment Group Chairman Win Neuger talks about the importance of Cleantech and clean technology.
Transcript:
Guest: Win J. Neuger - AIG Global Investment Group
Announcer
It is my honor and privilege to introduce to you Win Neuger of AIG ...
In an interview with PodTech.net at the World Center Marriott in Orlando, Florida, MetaSwitch’s Chris Mairs, CTO and senior vice president, business development, and Andy Randall, vice president, marketing, discuss the partnership between Cisco and MetaSwitch, the definition of service in next generation networks, and the challenges CLECs ...
Kevin Hohenbrink, product manager at F5 Networks, outlines the key points of data replication, recovery-point-objective (RPO) and recovery-time-objective (RTO), and their importance in a business continuity/disaster recovery plan. Hohenbrink is the optimization manager for the WANJet, F5’s appliace-based data compression and accelerator tool. This is the first ...
Low power is becoming more and more popular in the design community, pushing designers to become more and more creative. Neil Hand of Cadence gives us a look at the technical considerations and hurdles, and a glance at what Cadence is doing to meet the needs of the marketplace.
Transcript:
Host: ...
Hack Days seems to be the in-thing amongst developers. The 24-hour coding challenge has caught the fancy of the tech community which is looking for various ways to make work more interesting.
Barely a few weeks after Yahoo conducted its much publicized public Hack Day, Sabre Labs is holding ...
Irina Slutsky and Eddie Codel pay a visit to the San Francisco offices of Dogster and Catster, the social networking sites for your beloved pets. Founders Ted Rheingold, John Vars and Steve Reading tell us how they got started in the animal kingdom, give us the scoop ...
TiE Delhi’s annual conference, TiEcon 2006, was held on the 26th-28th October. The conference theme was ‘Entrepreneurship: The DNA of Growth’ and the event was a meeting ground for entrepreneurs, venture capitalists, investors, industry leaders etc. Besides the main conference sessions, the agenda also included networking sessions, interest specific ...
Entreprenuership is increasingly becoming big in India. However, there aren’t many events that allow entrepreneurs to showcase the working prototypes for the world. Here comes PROTO to fill that void.
One of my favorite things to do is get tours of businesses. For instance, if you’re ever in Seattle you should head north and take a tour of the 747 plant. It’s incredible.
But most businesses don’t give tours and, even if they do, you don’t get an idea of what ...
Press:
pr@podtech.net
Sales:
sales@podtech.net
Feedback:
feedback@podtech.net
PodTech Network is committed to protecting your online privacy while providing you with the most useful and enjoyable Web experience possible.
Copyright ©2008 PodTech.net. All rights reserved. Modified: Thu, 21 Aug 2008 14:30:10 -0700