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		<title>Gary Goldhammer Search - Powered by PodTech.net</title>
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		<title>Social Media Successes and Failures</title>
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		<pubDate>Thu, 08 Nov 2007 02:19:12 +0000</pubDate>
		<dc:creator>Brad Baldwin</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

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		<description><![CDATA[Edleman&#8217;s VP of Interactiv, Gary Goldhammer, shared successes, failures and trends in social media during a keynote at the Blogging for Business conference. Goldhammer offers his insight and experience from working with a number of clients and trying to measuring the success in social media campaigns. He discusses if it&#8217;s even possible or maybe too [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.edelman.com/">Edleman&#8217;s VP of Interactiv</a>, <a href="http://belowthefold.typepad.com/">Gary Goldhammer</a>, shared successes, failures and trends in social media during a keynote at the <a href="http://www.b4bconference.com/">Blogging for Business</a> conference. Goldhammer offers his insight and experience from working with a number of clients and trying to measuring the success in social media campaigns. He discusses if it&#8217;s even possible or maybe too early to measure. Goldhammer talks about organizations that have good momentum and strategies and debates with <a href="http://www.rockymountainvoices.com/">Brad Baldwin</a> on whether agencies are pulling clients into social media or if clients are pushing hard to include new mediums into their campaigns.</p>
<p>Note: unavoidable construction noise makes a guest apperance in this recording.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/Edleman" rel="tag">Edleman</a>, <a href="http://www.podtech.net/home/search/Interactiv" rel="tag">Interactiv</a>, <a href="http://www.podtech.net/home/search/Gary+Goldhammer" rel="tag">Gary Goldhammer</a>, <a href="http://www.podtech.net/home/search/social+media" rel="tag">social media</a>, <a href="http://www.podtech.net/home/search/Blogging+for+Business" rel="tag">Blogging for Business</a></p>]]></content:encoded>
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	<itunes:author>Brad Baldwin</itunes:author>
<itunes:duration>07:27</itunes:duration>
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