Seth Goldstein talks about advertising on Facebook and the use of applications as “appvertising.” But some apps involve slinging virtual food between Facebook friends, can such apps also become an effective advertising platform? Can apps like this really be monetized in a fashion that yields gratifying returns? From the recent ...

Charlene Li is a senior analyst at Forrester Research on social media and related technologies. She talks about some of the mistakes big brands are making on social network platforms such as Facebook, and the challenges they face. From the recent Graphing Social Patterns conference.

Dave McClure, kicks off the recent Graphing Social Patterns FaceBook Developer Conference. He is followed by Reid Hoffman, founder of LinkedIn, a business oriented social network site. Mr Hoffman thinks that FaceBook will be one of many social networking sites organized around different activities. He also points out some of ...

Tom Foremski and Lee Cummings capture the business and technology of Facebook during their recent Graphing Social Patterns conference. Opening up the social web, user content, viral applications, user etiquette, privacy and profiles are discussed as Tantek Celik moderates David Recordon (SixApart), Chamath Palihapitiya ...

The final session of the recent Graphing Social Patterns conference featured a “Fanboy” panel discussion moderated by Michael Arrington from TechCrunch. With his bosom buddy Jason Calacanis on the panel, it became the “Arrington & Calacanis Show.” Fellow panelists Robert Scoble, Rodney Rumford, and Dave McClure had to fight their ...

The final session of the recent Graphing Social Patterns conference featured a “Fanboy” panel discussion moderated by Michael Arrington, from TechCrunch. With his bosom buddy Jason Calacanis on the panel, it became the “Arrington & Calacanis Show.” Fellow panelists Robert Scoble, Rodney Rumford, and Dave McClure had to fight their ...