Join BearingPoint Senior Manager, Max Duprat, as he explores the first in a series of podcasts which will address how leading life sciences organizations are adopting a customer centric approach to marketing through HEALTHCARE PROVIDER PORTALS, or HCPs. What we’re seeing is that many life sciences companies’ sales and marketing practices relating to customer interactions are losing their effectiveness, while the health care providers and consumers are continuously turning to the internet for medical information. So many life sciences companies are creating health care provider portals to address these challenges. And once the decision’s been made to develop an HCP portal, it begs the question “Should we develop the portal as a channel extension or as a stand alone brand?”
Throughout this podcast you will learn the key considerations and lessons learned when deciding whether to make the HCP Portal a channel extension or stand alone channel. We also explore how your decision will impact future operations of the portal. Through working with many life sciences companies, those who’ve adopted a customer-centric approach to marketing are finding they can establish themselves as trusted partners, enhance the customer experience and enrich brand loyalty. Tune in to learn the secret to their ...
It didn’t take long for wireless computing and the mobility it affords to become an accepted part of the landscape of public spaces, offices and homes. But there was still a catch: you couldn’t stay connected outside of the hotspots offered at cafes, airports and hotel lobbies. WiMAX changes all ...
Social networks have created enormous opportunities for pharmaceutical and healthcare marketers to reach their patient and physician customers. Deborah Dick Rath, Senior Vice President of the Healthcare Practice of FactorTG tells Marketing Voices listeners how to develop an effective media plan to leverage the digital landscape. Rath explains ...
Deals in health care M&A have soared over the past two years, continuing to attract capital and drive activity in the sector. Industry insiders are monitoring the current pace of health care M&A deals and developing an outlook for 2008. In this podcast, Ken Hitchner, partner, global head of healthcare ...
From the panel, Private Equity and the Healthcare M&A Market: What’s on the Radar? comes this podcast featuring the panelists Benjamin Edmands, managing director, CCMP Capital; Jonathan Korngold, managing director, global head of healthcare, General Atlantic; Todd Richter, managing director, global healthcare group, head of financial sponsor coverage & ...
Charles Ditkoff is managing director and co-head of the global healthcare services group with Banc of America Securities. In this podcast, from the Healthcare Dealmaking Symposium hosted by The Deal in New York City, Ditkoff speaks with PodTech’s Jason Lopez about the state of I.T. in ...
In 2007 deals in the health care M&A marketplace soared. Siemens’s $7 billion purchase of Dade Behring, Medtronic’s purchase of Kyphon and Carlyle Group’s purchase of Manor Care are just a few of the deals that contributed to a trend-setting year in the health care sector. In this ...
Join BearingPoint Senior Manager Kirsten Trusko in this podcast to explore consumer-directed health care and how it is affecting the mergers and acquisitions market. A rush of M&A activity is under way at the convergence of the banking, insurance and health industries. Companies in all three ...
Deals in healthcare M&A have soared over the past two years, continuing to attract capital and drive activity in the sector. Industry insiders are monitoring the current pace of healthcare M&A deals and developing an outlook for 2008. On Wednesday, The Deal hosts a one-day symposium with attendees such as ...
Nigeria is a country in need of fast solutions and perhaps the fastest solution is needed in healthcare. Conferencing technologies, which many in the developed world yawn at, are critical to making telemedicine work. But there’s more to deploying it than setting up cameras and laptops, otherwise companies like Intel–which ...
In this podcast, Sr. Director of Symantec Industry Solutions, Gary Sevounts, provides an overview of how the Symantec Healthcare Provider Solution helps address critical IT issues facing healthcare organizations.
Visit:
go.symantec.com/healthcare
If you need to be transfered from one hospital to another, did you know that it could take hours or days that result in extra healthcare costs and lots of lost physician productivity? That’s why Darin Vercillo, a practicing physician himself, started Central Logic with a hospital administrator and ...
I caught up with Rajat Gupta at the Pan IIT 2007 conference in Silicon Valley last week. Mr. Gupta is deeply passionate about health and education and those were the twin topics of this conversation.
In this interview, he talks about the connection between healthcare and the ...
Learn about business technology optimization, the Mercury and Bristol Technology acquisitions and HP Software.
Seema Chaturvedi is managing director of Accelerator Group, located in Michigan. Last week, Seema was in New York for a private equity conference that her group organized and I caught up with her to find out about opportunities for investments in India. What was more interesting to find out ...
Hear more on the concept of Business Technology and how HP helps customers focus on business outcomes.
At the end of the Human Genome Project, researcher Niroshan Ramachandran, at the Harvard Institute of Proteomics, opened the door into a much bigger challenge: isolating and measuring the interactions between individual proteins inside DNA. This science, or Proteomics, holds great potential for finding cures to disease and ...
Less than one year ago, LaVerne Council joined Johnson & Johnson, charged with crafting a new IT strategy to drive the global enterprise. In part two of this two-part podcast, join host John Gallant and Council, who takes audience questions and shares:
Less than one year ago, LaVerne Council joined Johnson & Johnson, charged with crafting a new IT strategy to drive the global enterprise. In part one of this two-part podcast, join host John Gallant and Council, who takes audience questions and shares:
Gnanesh Dholakia, senior product marketing manager at CA, and Jim Metzler, vice president, Ashton, Metzler & Associates, look at network management issues in the health care industry.
Intel Chairman Craig Barrett says Silicon Valley IT companies are in the right place at the right time to help the United Nations address the world’s health, education, and economic problems. Barrett, who has been appointed the chairman of the U.N.’s Global Alliance for ICT and Development, says, “My job is to make sure that we don’t talk a lot, but we do a lot.” The Alliance will meet today at the the Computer History Museum in Mountain View, Calif., to discuss the role of Silicon Valley in the U.N.’s information technology goals. PodTech’s Jason Lopez interviewed Intel’s chairman at the company’s headquarters in Santa Clara. Intel made this video possible.
Related Stories: IntelWorldAhead
More info from Intel’s World Ahead
The United Nations is embarking on something new: a partnership with the private sector to address some of the developing world’s most vexing issues in areas such as education, health care, economic development and government. Craig Barret, the chairman of Intel, has been appointed to chair the UN initiative called the Global Alliance for ICT and Development. GAID meets with Silicon Valley leaders for the first time at the Computer History Museum in Mountain View, Calif., for a series of panels and discussions about the ways IT solutions can help the U.N.’s efforts. PodTech’s Jason Lopez spoke with Sarbuland Khan, executive coordinator for GAID.
The podcast was made possible by Intel.
Related Stories: IntelWorldAhead
More info from Intel’s World Ahead
Businesses are dealing with compliance and reporting from the Sarbanes-Oxley Act in many ways. Allegiance CEO and Founder Adam Edmunds saw a niche three years ago and entered the market to provide confidential communication with his Silent Whistle product. Today, the company’s offerings have evolved to provide ...
Hear from Claire Hogikyan, senior director - Intellectual Property at Pfizer, about how Pfizer has achieved a 113-percent ROI with a break even point or payback period of just 18 months after the EMC Documentum deployment, based on a study from Forrester on the total economic impact of EMC Documentum. Learn what factors Pfizer considered when developing their content management strategy and why they chose the EMC Documentum platform.
The University of California, San Francisco Medical center says its pilot study using a portable computer called the C5 helped nurses to be far more productive than with conventional personal computers. The current setup in most hospitals is called a COW, or “computer on wheels,” which is composed of a ...
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