• Daphne Kwon and Bill Hildebolt on Staffing Up a Startup
    Daphne Kwon and Bill Hildebolt on Staffing Up a Startup
    08:42 | John Ince | Apr 10th, 2007 |

    Daphne Kwon and her husband, Bill Hildebolt, CEO and president of ExpoTV, discuss the important considerations in hiring the first few employees of a startup and why it can make or break a company. This is the fifth of a five part series.

  • Daphne Kwon and Bill Hildebolt on Mixing Marriage and Business
    Daphne Kwon and Bill Hildebolt on Mixing Marriage and Business
    13:33 | John Ince | Apr 6th, 2007 |

    Daphne Kwon and her husband, Bill Hildebolt, CEO and president of ExpoTV, talk about the unique challenges of running a startup with your spouse as your business partner. According to Hildebolt, it’s definitely not for the faint of heart, but the rewards can be great, not just in a ...

  • Daphne Kwon and Bill Hildebolt on Business Models in New Media Ventures
    Daphne Kwon and Bill Hildebolt on Business Models in New Media Ventures
    09:47 | John Ince | Apr 5th, 2007 |

    Business models for new media companies are evolving rapidly. In this third part in a series, find out why Daphne Kwon and her husband, Bill Hildebolt, CEO and president of ExpoTV, believe that creating a process of engagement with video content can be a gold mine for advertisers. They ...

  • Daphne Kwon and Bill Hildebolt on Social Commerce
    Daphne Kwon and Bill Hildebolt on Social Commerce
    13:16 | John Ince | Apr 4th, 2007 |

    In part two of a series of conversations with Daphne Kwon and her husband, ExpoTV President and CEO Bill Hildebolt, a discussion of the boundaries between media and commerce. The husband and wife duo says those lines are now blurred in ways that were unthinkable just five years ago, ...

  • Daphne Kwon and Bill Hildebolt on User-Generated Video Product Reviews
    Daphne Kwon and Bill Hildebolt on User-Generated Video Product Reviews
    11:56 | John Ince | Apr 3rd, 2007 |

    Daphne Kwon and her husband, Bill Hildebolt, CEO and president of ExpoTV, have created a Website that enables consumers who feel passionate about a product to put themselves on camera in self-generated video testimonials. They explain why consumer-generated advertising campaigns are hot in the advertising world now, and explore ...

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