Not being social enough is a big problem for corporations trying to use social media. That’s what Jeremiah Owyang and his team at Forrester discovered in a new report. Forrester selected 16 firms across four industries and found only one company worthy of accolades. What makes BMW a social marketing winner? In part, it’s that the automobile manufacturer managed to avoid the most common pitfalls, which is still where most firms fell short. Some examples of those easy-to-make mistakes: creating marketing programs that aren’t self-fueling, that don’t encourage members to participate in conversations amongst themselves and that don’t include some amount of participation from the corporation, itself.
Jeremiah discusses his findings with Jennifer Jones in this Marketing Voices podcast.
In this podcast, we check in with Josh Hilliker, who manages Intel’s online vPro Expert Center, for a community status report. How has the community grown? What topics are people blogging, vlogging, and discussing? How is the content feeding the community — and the community enriching the content? From ...
Brian Haven, Senior Analyst at Forrester Research talks to Marketing Voices at the Forrester Marketing Forum in Los Angeles about the latest thinking about brand engagement today. Haven tells Jennifer Jones that although social marketing is taking off and many corporations are engaging in conversations with their ...
The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for ...
There are no established practices for setting up social media within most corporations. Those are the findings of Comrade Managing Partner Thelton McMillian in an exclusive study conducted for Marketing Voices. In this podcast, McMillian speaks with Jennifer Jones about the study, which is based on conversations ...
It started with an innocuous audio interview with the then-President of the Products and Technology Group at SAP AG, Shai Agassi. Then came Sun Microsystems CEO Jonathan Schwartz, sitting at a table with an umbrella. It wasn’t long before Scoble introduced us to Thomas Hawk (investment advisor by day, ...
The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for ...
The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for ...
Shel Israel is co-author of Naked Conversations and host of his own video blog on FastCompany.tv beginning on March 17. He spoke with InternetGeekGirl at the BlogHaus, sponsored by AMD at this year’s SXSWi.
Isolating conversations around products, brands and issues is now possible through BuzzLogic’s new ad targeting feature. In this Marketing Voices product demo video podcast, BuzzLogic CEO Rob Crumpler explains how his company can help marketers better determine who is driving online opinions.
When the service launched earlier this month,
During the LA Auto Show, I attended the GM Press Conference, where Vice Chairman of Product Development Bob Lutz and Chevrolet GM Ed Peper, introduced the company’s lineup of gas-friendly to gas-free vehicles, including the Chevy Malibu hybrid, the all new Chevy Silverado hybrid,
In this segment from the IBM Software Group Connection Summit 2007, James talks with Jerrilyn Glanville, a veteran of IBM Analyst Relations (”AR” for short). The discuss the role of AR, both on the side of the analyst and executives, some examples of different styles and idiosyncrasies of both ... Six Apart just released a new Moveable Type, so I wanted to find out what was up cause it really has a lot of great services that help people communicate. From LiveJournal, which is used by people to talk with their social networks, to Vox, which is a blog ... This past weekend, Bangalore was the place to be if you were a hacker. More than 100 hackers from different parts of India participated in Yahoo’s open hackday session, held at the Taj Hotel in Bangalore. The 24-hour marathon session started late Friday evening (October 5th) ... Last week, I sat down with a group of bloggers including Brandy Schaffels of AutomotiveTraveler.com & AskPatty.com, C. Scott Miller of BIOConversion Blog, Donna Schwartz Mills of SoCal Mom, John O’Dell of Edmunds.com, Mark Durham of Autopia, Kristin Underwood of Treehugger and
Next week is the famous “Demo” conference. Shel Israel has been going to Demo ever since it started back in the 1980s and helping startups prepare. His companies have won “Demo God” awards seven times. Here he gives startups some advice. He also talks with me about the book we ... Here, you can see how Visible Technologies makes it possible for big enterprises to follow and participate in online conversations about them. Blake Cahill, VP of Marketing, and Miles Ward, practice lead, community intelligence, of Visible Technologies, gives us a tour and tells us about Visible Technologies. The first company to deploy Centrino Pro on a large scale was the company that created Centrino Pro. “We’re some of the first testers of technology,” says Laurie Buczek, Intel’s Global Web Program Manager. Intel’s own IT people learned how to integrate Intel technology. How much is that knowledge worth? ... Join BearingPoint managing director Frank Mackris as he explores and explains the role IT cost transparency plays for financial institutions. As companies add new accounts and increase services like online banking, there’s a huge need for more technology expenditures. The result is often difficulty in relating those ... You’ve heard how Digital Research flubbed the operating system deal with IBM. You’ve heard lots of old-time industry stories in our previous two conversations with Tom Rolander who was Gary Kildall’s best friend and operating system pioneer at Digital Research. But now let’s take a walking tour around Pacific ... In the second part of Tom Rolander’s conversations with us about early computer industry history we head to a restaurant in Pacific Grove (near Monterey, CA) and hear more stories about industry history. Buzz Bruggeman, CEO of Activewords, gets involved too along with Mrinal Desai, VP of Sales and ... Nikki Martinez and Oren Jaffe started EcoTuesday as a chill networking event for Green business folk to interact with each other. Structure is the key to networking success at EcoTuesday. The event opens with speakers from various green backgrounds - a good topic to spark conversations later. Next, everyone ... Apple has invented the new PC, the new personal cellphone, an always-on connected computing device with a full browser. Developers will be using this platform to fuel the next disruptive cycle. In this episode we capture the developer conversations that seem to be everywhere, late at night in the streets ... The blogosphere is a noisy place filled with many interconnected conversations on all sorts of disperate topics. Tailrank, which calls itself a memetracker, is a service that tracks the zeitgeist of conversations in the blogosphere. I sat down with Kevin Burton, Tailrank’s CEO and founder, and Jonathan Moore, brilliant ... Sun Microsystems’ DTrace lets developers look at a multi-machine system and understand what’s going on. It’s very popular with developers — it’s gotten mentioned several times in conversations I’ve been in — so I wanted to meet the team and understand what it does and why developers love it ...LA Auto Show: GM Press Conference
Jerrilyn Glanville on Analyst Relations
Talking with Six Apart: blogging pioneers
David Filo and Christian Heilman of Hackday India in Bangalore
Conversations with Bob Lutz, GM's Vice Chairman
Getting ready for Demo with Shel Israel
Enterprises: follow the blog conversation about you
Intel unveils online IT community IT@Intel
IT Cost Transparency: Fundamental Conversations for Implementation
Part III of conversations with Tom Rolander
Part 2 of conversations with Tom Rolander
EcoTuesday: Green Business Networking Can Be Fun
TechOne iPHONOMICS-2
LunchMeet: Tracking Memes with Tailrank
For developers: A conversation with Sun's DTrace team
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