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Intel Multiplies Social Media’s Power at CES

Michael Johnson — Sat, 20 Jan 2007 00:17:03 +0000

PodTech’s Michael Johnson got his groove on at Intel’s YouTube exhibition where Intel technician, Russ Campbell demonstrated how the same effect created in Intel’s Multiply campaign could be done using consumer hardware and software thanks to Intel’s Core2Duo dual core processors, and the next generation of Core2Extreme and Core2Quad featuring four compute engines on one chip. People danced in front of the green screen and Intel produced videos that where then uploaded onto YouTube right from the Intel booth.

Related Stories: IntelMultiply

Transcript:
Host: Michael Johnson - PodTech
Guest: Intel’s Technician

Intel’s Technician
What I’m doing is I’m taking the video that has been captured here on the greenscreen and I’m basically breaking it up in four pieces and I’m laying those — so that they’re easily overlaying each other and then using the Adobe Premiere Elements. I’m using it with what’s called Chroma Key, telling the computer that, that particular color of green remove it any place you see it from the frame. So, then you could see the multiple instances through each other. So, now that gives you the ability to put whatever background you want. Just like the undated (ph) TV news, but is that requiring tens of thousands of hardware. We’re using a $50 application in our performance PC. So, here we’ve used a Core2Duo PC. So, we got a lot of computing power to be able to render out these files very quickly and keep people moving through. So, it does take hours to render, it takes just a minute.

Tags: Intel, YouTube, Russ Campbell, Multiply, Core2Duo, Core2Extreme, Core2Quad, IntelMultiply

Intel Gives Your Regards to Broadway

editor — Tue, 02 Jan 2007 23:26:29 +0000

Intel gave people all over the world a chance to make it big in New York City’s Times Square. Jennifer Jones discussed the standout Intel Core 2 Duo Multiply promotion with Intel Senior Media Manager Thom Campbell.

Multiply Yourself On Times Square

Jennifer Jones — Mon, 25 Dec 2006 07:38:22 +0000

Thom Campbell, Intel’s senior media manager, sought pictures for the company’s multiply promotion, which ended on New Year’s Eve. This national promotion allowed users to upload their photos and then see their pictures on the NASDAQ OR Rueters Times Square boards. The promotion winners received a new Gateway computer featuring an Intel Core 2 Duo chip inside. Campbell and Jones talk about the promotion rules and marketing strategy used for the campaign.