Marketers are looking for a way to make the customer’s online experience better. Kerry Bodine, principal analyst of Forrester gets just how to do that. She explores how user-centered design processes, design-centric corporate cultures, and organizational structure contribute to the creation and sustainability of superior customer experiences. Marketing Voices spoke to Kerry at the Forrester Marketing Forum in early April about her perspective.
William Borghetti, founder and CEO of Sendside Networks, is no stranger to big ideas–he sold his last startup, Campus Pipeline, to Sungard after automating inefficient “stand-in-line” processes at Universities. Now, in the same way FedEx revolutionized traditional mail with overnight delivery, Sendside Networks aims to provide ...
As CMO of StoryRock Electronic Publishing, Sharlene Hawkes wants every service man and woman to have a Remember My Service digital yearbook that highlights their military experience. And this former Miss America and one of the first female, on-air, ESPN sportscasters certainly has the energy and passion ...
In this video podcast, we travel to Austin, Texas and the SxSW Interactive festival, to focus on what’s inside people’s computers, and just how much they’re relying on those computers for work, communication and - all-important at the SxSW Festival — creativity.
Intel’s Bryan Rhoads took the opportunity to ...
What’s ahead for open social? How does the social networking universe continue to impact the way we do business? What parties is Jeremiah going to? These important questions are answered in this brief video podcast interview with Forrester Senior Analyst Jeremiah Owyang. He spoke with InternetGeekGirl Stephanie ...
BricaBox came out of alpha the week before founder and CEO Nate Westheimer headed to Austin for SXSWi. BricaBox lets users create their own social content site (for free), a kind of mashup’s mashup. Speaking at AMD’s BlogHaus with InternetGeekGirl, Nate talks about wiki-life, life ...
Shel Israel is co-author of Naked Conversations and host of his own video blog on FastCompany.tv beginning on March 17. He spoke with InternetGeekGirl at the BlogHaus, sponsored by AMD at this year’s SXSWi.
Loren Feldman wanted to know what was in a random black box he saw at the BlogHaus. AMD’s Arun Sabnis showed him the fastest graphics card on the planet - the ATI Radeon HD 3870 X2 - but it’s an even more special, limited version of ...
Stephanie Agresta, also known as Internet Geek Girl, is hosting the BlogHaus at SXSW Interactive Conference this year in Austin, Texas. Among the highlights will be interviews with Chris Brogan, Deb Schultz, Robert Scoble, Stowe Boyd, Shel Israel and Hugh MacLeod, as well ...
Microsoft has officially discontinued production of its Xbox 360 external HD-DVD player. The decision comes days after consumer electronics giant Toshiba announced that it will no longer produce HD-DVD products, essentially ending the HD-format war with Sony’s Blu-Ray. Video game juggernaut Electronic Arts wants to take over Take-Two ...
Nat Kausik, CEO of Asterpix, shows me more of the ways that video creators can use Asterpix to add links to certain parts of the video, to interact with the surrounding area, to add clickable areas to the video, and much much more. This is some of the coolest ...
Anoop Bhattacharjya, CTO, gives me the details behind Asterpix‘ very cool new interactive video technologies that let video content creators put clickable links on top of the video (and a whole lot more).
At this year’s Tech Museum Awards, presented by Applied Materials, the Institute for the Study of Knowledge Management in Education was among the Microsoft Education Award Laureates. The Institute founded the OER Commons with the goal of sifting through mountains of free information available online, using technology to ...
Isolating conversations around products, brands and issues is now possible through BuzzLogic’s new ad targeting feature. In this Marketing Voices product demo video podcast, BuzzLogic CEO Rob Crumpler explains how his company can help marketers better determine who is driving online opinions.
When the service launched earlier this month,
Adam Gross (Vice President of Developer Marketing, Salesforce.com) presents an interactive technical conversation involving both SaaS and platform application development technologies as well as the partnerships with Adobe and StakeWare. On-Demand data bases, infrastructure, integration, developer priorities and resource management all get attention in this setting hosted from ... One of our favorite events of the year is the SXSW events, which really are three events in one city over two weeks. One focused on interactive media (the one we go to), one focused on music, and another focused on movies. But here Jim Butler, creative industries development manager ... After Jay Bean launched and sold his former company ah-ha (now Enhance Interactive) to Marchex, he put his experience in local search, web marketing, and company building to work at OrangeSoda. OrangeSoda’s primary focus is on helping small and medium-sized companies have online marketing success. They ... Press reports over the past sevearl years have caused some to question whether it’s safe for teenagers to use MySpace, the world’s leading social networking site. But about a year-and-a-half ago, the company hired a safety czar. Hemanshu Nigam, who had a similar role at Microsoft after a career as ... I recently met with Omer Shaikh, one of the co-founders of Friction.TV, a British company launching the U.S. Mr. Shaikh used to head Saatchi and Saatchi Interactive and he says he founded Friction.TV to encourage debate. The site has quickly established itself in the UK and now it wants to ... AskLaila.com recently released the beta version of their local information service. In India, the local online search and information market is still an untapped area, and many companies and startups are racing to become a dominant player in this field. We bring you an exclusive video interview with ... Bryan House interviews three customers attending EMC World, where for the first time, Documentum’s annual User Conference, Momentum, and Developers Conference, DevCon was held in conjunction with EMC World 2007. Brown-Forman: Rob Price, lead system engineer discusses how Brown-Forman developed a number of successful content management solutions, including an interactive brand ... Sameer Sisodia is a cofounder of Ziva Software, the makers of Zook, a mobile search service. Its an interesting company that is incubated at the prestigious Indian Institute of Management, Bangalore. Ziva Software has built the world’s first Mobile Social Answer Engine. The mobile answer engine delivers precise answers ... During Hybridfest in Madison, Wisc., I had the opportunity to tour the Continental Mobile Safety Exhibit. An interactive media display, the exhibit tours the country highlighting all the technologies Continental is working on bringing to vehicles, including vehicle to vehicle communication, electronic stability control, active rollover protection ... Jeremiah Owyang interviews Tim Kopp the CMO of WebTrends, one of the top web analytics companies in the industry at the Internet Strategy Forum Summit in Portland in July 2007. As the web evolves, so does measurement, and Tim shares how the web has become more interactive ... Harish founded Smile Interactive, the company that incubated Quasar, one of India’s top digital advertising agencies. It’s also behind Tyroo, an advertising network that Yahoo recently bought a substantial part of. It also built the technology behind MakeMyTrip, India’s biggest travel portal. In this podcast, Harish talks ...Force.com Chalk Talk: Salesforce.com, Adobe and StakeWare
Getting ready for SXSW with City of Austin
OrangeSoda: Online Marketing with Fizz
Hemanshu Nigam, chief security officer, MySpace Fox Interactive
Friction.TV: Online video debates from the UK
Startups in Bangalore: AskLaila
EMC World - 2007 - Customer Interviews
Sameer, Co-founder of Zook, on Challenges of Mobile Search
Continental's Mobile Safety Exhibit
Measurement for the Modern Web, understanding Engagement with Tim Kopp CMO of WebTrends
Harish Bahl, Founder CEO of Smile Interactive, on Internal Incubation
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Copyright ©2008 PodTech.net. All rights reserved. Modified: Thu, 22 May 2008 13:04:37 -0700