Marketers are looking for a way to make the customer’s online experience better. Kerry Bodine, principal analyst of Forrester gets just how to do that. She explores how user-centered design processes, design-centric corporate cultures, and organizational structure contribute to the creation and sustainability of superior customer experiences. Marketing Voices spoke to Kerry at the Forrester Marketing Forum in early April about her perspective.
Dan Hendricks speaks with Kent Brewster, Technology Evangelist at Yahoo!, about his SXSW panel talk, how he got started in Web design, social media Web sites, and what development tools he uses everyday.
Fourteen years ago, in the early days of the Internet, it may have been hard to imagine shopping for a car, ordering food, or making other important consumer decisions all online. Organic saw an opportunity, though, and that’s when it began to work with some forward-thinking companies that saw the ...
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