Interactive Search - Powered by PodTech.net

Using Design to Increase Customer’s Experience On The Web

Jennifer Jones — Mon, 28 Apr 2008 07:01:43 +0000

Marketers are looking for a way to make the customer’s online experience better. Kerry Bodine, principal analyst of Forrester gets just how to do that. She explores how user-centered design processes, design-centric corporate cultures, and organizational structure contribute to the creation and sustainability of superior customer experiences. Marketing Voices spoke to Kerry at the Forrester Marketing Forum in early April about her perspective.

Tags: Forrester, forrester marketing forum, Interactive Web Design, Jennifer Jones, Kerry Bodine, Marketing, Marketing Voices, social media

Sendside Networks, the FedEx of Electronic Delivery

Brad Baldwin — Thu, 03 Apr 2008 21:54:08 +0000

William Borghetti, founder and CEO of Sendside Networks, is no stranger to big ideas–he sold his last startup, Campus Pipeline, to Sungard after automating inefficient “stand-in-line” processes at Universities. Now, in the same way FedEx revolutionized traditional mail with overnight delivery, Sendside Networks aims to provide an entirely new way for individuals and organizations to interact and transact electronically. Borghetti and team see a future where businesses replace paper, postage, and delivery time. Instead Borghetti expects businesses to offer an exchange of rich, interactive messages, documents, even full-blown web applications in a trusted messaging environment free of spam, fraud, and phishing scams.

Borghetti’s shares the story with Brad Baldwin from Rocky Mountain Voices and explains why Sendside created an entirely new technology offering for sensitive and confidential communication. Sendside believes SMTP and “bolt-on” solutions (like encryption) just can’t extend SMTP’s life. To protect its vision, Sendside created an IP arsenal filing 16 patents.

Want to send or receive secure messages with complete tracking and guaranteed retraction–even after someone opens it? Sendside Networks opens for public sign-up April 3, 2008.

Tags: Sendside Networks, the FedEx of Electronic Delivery

Miss America Goes Digital

Brad Baldwin — Tue, 25 Mar 2008 00:12:38 +0000

As CMO of StoryRock Electronic Publishing, Sharlene Hawkes wants every service man and woman to have a Remember My Service digital yearbook that highlights their military experience. And this former Miss America and one of the first female, on-air, ESPN sportscasters certainly has the energy and passion to make it happen.

As Hawkes points out, the military is capturing hours of video content that isn’t being used. In addition, the tools available today to bring stories to life make it easy to create a digital publication that is interactive, engaging and far more memorable. The popularity of social networks like Facebook and MySpace are driving awareness and creating the expectation for more than a static picture book. Paying tribute to a fallen friend through a story captured on video is more personal and helpful to the soldiers, the family and to the military.

In this video podcast, Hawkes speaks with Brad Baldwin about her efforts to share the Remember My Service with military leaders, business executives and even local communities who want to gives something back to those who have served.

Tags: StoryRock Electronic Publishing, Sharlene Hawkes, Remember My Service, Miss America, social networks, Brad Baldwin

What’s Inside SxSW Interactive?

Paul Lancour — Mon, 17 Mar 2008 23:17:23 +0000

In this video podcast, we travel to Austin, Texas and the SxSW Interactive festival, to focus on what’s inside people’s computers, and just how much they’re relying on those computers for work, communication and - all-important at the SxSW Festival — creativity.

Intel’s Bryan Rhoads took the opportunity to blog from the conference using a MID. He used the mobile Internet device to bring his blog readers along with him to breakfast, and to snap a picture of two of Intel’s tiniest products - the Atom processor and the silicon core of an Intel Core 2 Duo.

We showed those tiny products to attendees at SxSWi, and found out how some creative folks are interacting with their computers (and what’s inside).

Related Stories:
IntelMooresLaw, IntelMobility

Tags: SxSW Interactive, IntelMooresLaw, IntelMobility, video podcast, Austin, SXSWi, South by Southwest, SXSW, Intel, Interactive, ultramobile, Atom, Bryan Rhoads, MIDs, mobile Internet device, Core 2 Duo, processor

Jeremiah Owyang, Senior Analyst at Forrester, at AMD’s BlogHaus

editor — Tue, 11 Mar 2008 17:00:26 +0000

What’s ahead for open social? How does the social networking universe continue to impact the way we do business? What parties is Jeremiah going to? These important questions are answered in this brief video podcast interview with Forrester Senior Analyst Jeremiah Owyang. He spoke with InternetGeekGirl Stephanie Agresta at AMD’s BlogHaus at SXSWi.

Tags: open social, social networking, Forrester, Jeremiah Owyang, InternetGeekGirl, Stephanie Agresta, AMD, BlogHaus, SXSWi

BricaBox CEO Nate Westheimer, Live at BlogHaus

editor — Tue, 11 Mar 2008 12:00:53 +0000

BricaBox came out of alpha the week before founder and CEO Nate Westheimer headed to Austin for SXSWi. BricaBox lets users create their own social content site (for free), a kind of mashup’s mashup. Speaking at AMD’s BlogHaus with InternetGeekGirl, Nate talks about wiki-life, life after Facebook, and meeting all the creative entrepreneurial attendees at the interactive festival. For a sense of what BricaBox can do, check out their SxSWi-specific site.

Tags: BricaBox, Nate Westheimer, SXSWi, social content site, AMD, BlogHaus, InternetGeekGirl

Shel Israel and InternetGeekGirl at SxSWi BlogHaus

editor — Tue, 11 Mar 2008 05:04:09 +0000

Shel Israel is co-author of Naked Conversations and host of his own video blog on FastCompany.tv beginning on March 17. He spoke with InternetGeekGirl at the BlogHaus, sponsored by AMD at this year’s SXSWi.

Tags: Shel Israel, Naked Conversations, InternetGeekGirl, BlogHaus, AMD, SXSWi

AMD’s little black box in the BlogHaus

editor — Mon, 10 Mar 2008 07:17:44 +0000

Loren Feldman wanted to know what was in a random black box he saw at the BlogHaus. AMD’s Arun Sabnis showed him the fastest graphics card on the planet - the ATI Radeon HD 3870 X2 - but it’s an even more special, limited version of the X2 released a few weeks ago. A lucky blogger at SXSWi will win it tomorrow - whoever manages to prove him or herself worthy on Guitar Hero!

Tags: Loren Feldman, black box, BlogHaus, AMD, Arun Sabnis, ATI Radeon, HD 3870 X2, SXSWi, Guitar Hero

SXSWi BlogHaus with the Internet Geek Girl

editor — Sat, 08 Mar 2008 01:56:52 +0000

Stephanie Agresta, also known as Internet Geek Girl, is hosting the BlogHaus at SXSW Interactive Conference this year in Austin, Texas. Among the highlights will be interviews with Chris Brogan, Deb Schultz, Robert Scoble, Stowe Boyd, Shel Israel and Hugh MacLeod, as well as interactions with SXSW attendees and sponsers.

Tags: Stephanie Agresta, Internet Geek Girl, BlogHaus, SXSW Interactive, SXSWi, Chris Brogan, Deb Schultz, Robert Scoble, Stowe Boyd, Shel Israel, Hugh MacLeod

The Reboot: The Death of the Xbox 360 HD-DVD Player

Rio Pesino — Fri, 29 Feb 2008 17:28:02 +0000

Microsoft has officially discontinued production of its Xbox 360 external HD-DVD player. The decision comes days after consumer electronics giant Toshiba announced that it will no longer produce HD-DVD products, essentially ending the HD-format war with Sony’s Blu-Ray. Video game juggernaut Electronic Arts wants to take over Take-Two Interactive and Sony’s Phil Harrison calls it quits. Those stories and more on this episode of The Reboot with Rio Pesino.

Tags: Microsoft, Xbox 360, HD-DVD, Sony Blu-Ray, Electronic Arts, Take-Two Interactive, Phil Harrison, The Reboot, Rio Pesino

Making video interactive

Robert Scoble — Wed, 12 Dec 2007 01:15:39 +0000

Nat Kausik, CEO of Asterpix, shows me more of the ways that video creators can use Asterpix to add links to certain parts of the video, to interact with the surrounding area, to add clickable areas to the video, and much much more. This is some of the coolest video technology I’ve seen lately and will let us create new kinds of interactive video experiences.

Tags: Nat Kausik, Asterpix, interactive video

The technologist behind Asterpix’s cool interactive video tech

Robert Scoble — Wed, 12 Dec 2007 01:07:25 +0000

Anoop Bhattacharjya, CTO, gives me the details behind Asterpix‘ very cool new interactive video technologies that let video content creators put clickable links on top of the video (and a whole lot more).

Tags: Anoop Bhattacharjya, Asterpix, interactive video

OER Commons: Free Online Educational Materials

editor — Wed, 05 Dec 2007 03:01:57 +0000

At this year’s Tech Museum Awards, presented by Applied Materials, the Institute for the Study of Knowledge Management in Education was among the Microsoft Education Award Laureates. The Institute founded the OER Commons with the goal of sifting through mountains of free information available online, using technology to evaluate and organize the most appropriate, most high-quality free online educational materials. Their interactive, open-source network aggregates exceptional materials and provides a social networking opportunity for users who want to share their experiences and outcomes. A virtual community of teachers and learners rates materials, tags them, creates blogs, and even offers edits and ideas.

Here, Lisa Petrides, president of the Institute, along with Vice President Thad Nodine, discuss the OER Commons site, already used in 194 countries and territories around the world.

The Tech Awards: full coverage

Tags: Tech Museum Awards, Applied Materials, Institute for the Study of Knowledge Management in Education, Microsoft Education Award, OER Commons, open-source, social networking, virtual community, Lisa Petrides, Thad Nodine

Conversation Targeting: Getting To The Heart Of Blogs And Social Media

Jennifer Jones — Mon, 03 Dec 2007 08:01:35 +0000

Isolating conversations around products, brands and issues is now possible through BuzzLogic’s new ad targeting feature. In this Marketing Voices product demo video podcast, BuzzLogic CEO Rob Crumpler explains how his company can help marketers better determine who is driving online opinions.

When the service launched earlier this month, news coverage highlighted the potential value to marketers who have been searching for effective ways to participate in discussions and debates online in communities where some of their most passionate potential consumers are already sharing ideas.

The bottom line for BuzzLogic customers, according to ClickZ, the largest resource of interactive marketing news, is that the social media universe can now be managed as one single channel. There is now a new ability to cut through the noise to the 10 or 20 most influential bloggers - a slight tweak on competitors’ offerings in that the focus is not necessarily on the most popular blogs, but specifically the most “influential.”

In his conversation with Jennifer Jones, CEO Crumpler says this conversation targeting ad system delivers more than two times the performance than what could be done just a few months ago. More coverage on the offering, as well as in-depth coverage on related stories, can be found at marketing news site Marketingvox.com.

Tags: ad targeting, BuzzLogic, Rob Crumpler, ClickZ, Jennifer Jones, conversation targeting, ad system, marketing news site, Marketingvox

Force.com Chalk Talk: Salesforce.com, Adobe and StakeWare

Aron Pruiett — Fri, 02 Nov 2007 01:56:19 +0000

Adam Gross (Vice President of Developer Marketing, Salesforce.com) presents an interactive technical conversation involving both SaaS and platform application development technologies as well as the partnerships with Adobe and StakeWare.

On-Demand data bases, infrastructure, integration, developer priorities and resource management all get attention in this setting hosted from OutCast Communications.

Web as platform is quickly gaining capability with Apex, will the boundaries of architecture provide a compromise or more stability to multi-tenancy?

…stay tuned for more from James Ward (Technical Evangelist, Adobe) and Natan Zaidenweber (Founder and CEO, StakeWare).

Tags: Adam Gross, SaaS, platform application development, Adobe, StakeWare, OutCast Communications, Apex, James Ward, Technical Evangelist, Natan Zaidenweber, StakeWare

Getting ready for SXSW with City of Austin

Robert Scoble — Tue, 30 Oct 2007 03:55:31 +0000

One of our favorite events of the year is the SXSW events, which really are three events in one city over two weeks. One focused on interactive media (the one we go to), one focused on music, and another focused on movies. But here Jim Butler, creative industries development manager for the City of Austin, has a fun conversation about other things to do in Austin. Mmmm, BBQ!

Tags: SXSW, interactive media, music, movies, Jim Butler, Austin, BBQ

OrangeSoda: Online Marketing with Fizz

Brad Baldwin — Thu, 25 Oct 2007 23:42:10 +0000

After Jay Bean launched and sold his former company ah-ha (now Enhance Interactive) to Marchex, he put his experience in local search, web marketing, and company building to work at OrangeSoda.

OrangeSoda’s primary focus is on helping small and medium-sized companies have online marketing success. They do this through a web-based system that lets OrangeSoda and their clients easily create and manage campaign, track success, view reports, and optimize search results. Their integrated system let’s small business owners work with all the major search engines and advertisers through a single, simple web user interface. OrangeSoda pushes everything out and collects all the results so their clients don’t have to worry about all the different requirements from each ad system or search engine.

Bean explains the secret behind the Orange Soda name to Brad Baldwin as well as why it is focused on online marketing for small and medium business.

Tags: Jay Bean, Enhance Interactive, Marchex, OrangeSoda

Hemanshu Nigam, chief security officer, MySpace Fox Interactive

editor — Mon, 24 Sep 2007 18:11:07 +0000

Press reports over the past sevearl years have caused some to question whether it’s safe for teenagers to use MySpace, the world’s leading social networking site. But about a year-and-a-half ago, the company hired a safety czar. Hemanshu Nigam, who had a similar role at Microsoft after a career as a federal prosecutor, explains what the company is doing to protect users and encourage safe social networking.

Tags: MySpace, social networking, Hemanshu Nigam

Friction.TV: Online video debates from the UK

Tom Foremski — Tue, 11 Sep 2007 23:14:02 +0000

I recently met with Omer Shaikh, one of the co-founders of Friction.TV, a British company launching the U.S. Mr. Shaikh used to head Saatchi and Saatchi Interactive and he says he founded Friction.TV to encourage debate. The site has quickly established itself in the UK and now it wants to capitalise on 25 percent of its audience, which is in the U.S., with sales offices in New York and San Francisco to recruit partner sites.

Tags: Omer Shaikh, Friction.TV, Saatchi and Saatchi

Startups in Bangalore: AskLaila

Kamla Bhatt — Wed, 05 Sep 2007 19:50:30 +0000

AskLaila.com recently released the beta version of their local information service. In India, the local online search and information market is still an untapped area, and many companies and startups are racing to become a dominant player in this field.

We bring you an exclusive video interview with Kiran Konduri and Shriram Adukoorie co-founders of AskLaila. Tune in to find out how this startup aims to be different from other local search and information companies. For the moment, AskLaila.com is available only in Bangalore, and the company plans to roll out their services to other major cities in India.

The startup received an undisclosed amount of funding from Matrix Partners, and Rishi Navani of Matrix sits on their board.

Tags: AskLaila.com, Kiran Konduri, Shriram Adukoorie, Bangalore, Rishi Navani

EMC World - 2007 - Customer Interviews

editor — Fri, 17 Aug 2007 19:54:41 +0000

Bryan House interviews three customers attending EMC World, where for the first time, Documentum’s annual User Conference, Momentum, and Developers Conference, DevCon was held in conjunction with EMC World 2007.

Brown-Forman: Rob Price, lead system engineer discusses how Brown-Forman developed a number of successful content management solutions, including an interactive brand application using EMC Documentum’s Digital Asset Manager and a transactional invoice processing application.

George Washington University: Ron Bonig, Interim, VP and CIO discusses how their Human Resources department streamlines and improves their paper process by scanning, indexing and managing paper documents by implementing EMC Documentum’s Transactional Content Management Solution.

Bechtel: Simon Woodford, Collaborative Systems User Product Manager, talks with Bryan about document management and collaboration projects within Bechtel where project information is created, managed and shared globally across teams utilizing Documentum technologies.

For more information, go to www.emc.com

Tags: Bryan House, EMC World, Documentum, EMC World, Rob Price, Ron Bonig, Simon Woodford

Sameer, Co-founder of Zook, on Challenges of Mobile Search

Kiruba Shankar — Fri, 10 Aug 2007 03:35:39 +0000

Sameer Sisodia is a cofounder of Ziva Software, the makers of Zook, a mobile search service. Its an interesting company that is incubated at the prestigious Indian Institute of Management, Bangalore.

Ziva Software has built the world’s first Mobile Social Answer Engine. The mobile answer engine delivers precise answers to users’ questions and helps users find the desired information with the least number of interactions. It’s inbuilt mobile-specific social networking system helps users to tap into the information and knowledge possessed by
their friends. Ability to find both on-web and off-web content in an intuitive and interactive manner provides a rich and satisfying experience to end-users.

Ziva’s platform powers some of the biggest local directory search names in India - JustDial, InfoMedia being are some of the customers. Ziva also partners with some of the leading mobile content companies, and other service providers.

Ziva is a VC-backed, professionally-managed, product development company with exclusive focus on mobile-based access, search, and navigation. Ziva Software operates out of the NSR-GIV Center within the prestigious Indian Institute of Management (IIM) at Bangalore.

Tags: Sameer Sisodia, Ziva Software, Zook, JustDial, InfoMedia, NSR-GIV, Indian Institute of Management

Continental’s Mobile Safety Exhibit

Matt Kelly — Mon, 06 Aug 2007 23:14:04 +0000

During Hybridfest in Madison, Wisc., I had the opportunity to tour the Continental Mobile Safety Exhibit. An interactive media display, the exhibit tours the country highlighting all the technologies Continental is working on bringing to vehicles, including vehicle to vehicle communication, electronic stability control, active rollover protection and more. And you thought Continental just made tires!

Tags: Hybridfest, Continental Mobile Safety Exhibit, Continental

Measurement for the Modern Web, understanding Engagement with Tim Kopp CMO of WebTrends

Jeremiah Owyang — Mon, 06 Aug 2007 17:12:07 +0000

Jeremiah Owyang interviews Tim Kopp the CMO of WebTrends, one of the top web analytics companies in the industry at the Internet Strategy Forum Summit in Portland in July 2007.

As the web evolves, so does measurement, and Tim shares how the web has become more interactive and is resulting in new types of measurement needed for the live web.

Tim also shares some information about an upcoming product called Score that will help to measure engagement.

Tags: Tim Kopp, WebTrends, web analytics, Internet Strategy

Harish Bahl, Founder CEO of Smile Interactive, on Internal Incubation

Kiruba Shankar — Fri, 03 Aug 2007 19:02:58 +0000

Harish founded Smile Interactive, the company that incubated Quasar, one of India’s top digital advertising agencies. It’s also behind Tyroo, an advertising network that Yahoo recently bought a substantial part of. It also built the technology behind MakeMyTrip, India’s biggest travel portal.

In this podcast, Harish talks about what it takes to incubate small companies internally.

Harish, an engineering graduate in Computer Sciences, is a serial entrepreneur. prior to getting into Internet business, he built bullet proof cars.

Harish is considered a thought leader on the subjects of digital technology, interactive advertising, online travel, and entrepreneurship and is a regular speaker at various forums for the same.

He is an active member of NASSCOM and IAMAI and proactively represents the Indian internet community for addressing issues related to the growth and smooth functioning of the industry with various regulatory bodies.

Tags: Quasar, India, Tyroo, Yahoo, MakeMyTrip, NASSCOM, IAMAI