James Bond Search - Powered by PodTech.net http://www.podtech.net?v3 PodTech is a leading online video network featuring original technology and digital entertainment programming. PodTech's media platform allows professional content producers to deliver their content to millions of people who can easily find, share, and interact with it. For advertisers, PodTech offers unique, highly contextual ways to reach and measure target audiences through the fastest growing, most viral medium of online video. PodTech has over 40 clients including advertisers such as IBM, Intel, Hewlett Packard, Seagate, and Symantec. Founded in 2005, PodTech Network is based in Palo Alto, California, and is funded by US Venture Partners and Venrock Associates. Thu, 03 Jul 2008 19:43:13 +0000 http://wordpress.org/?v=2.2.3 en Copyright 2008 PodTech.net. All rights reserved. PodTech.net no no http://media1.podtech.net/graphics/show_icons/small/PodTech_iTunes_Logo_Small_100x100.jpgJames Bond Search - Powered by PodTech.net http://www.podtech.net?v3 PodTech.netfeedback@podtech.net Technology and Entertainment Video Network PodTech is a leading online video network featuring original technology and digital entertainment programming. PodTech's media platform allows professional content producers to deliver their content to millions of people who can easily find, share, and interact with it. For advertisers, PodTech offers unique, highly contextual ways to reach and measure target audiences through the fastest growing, most viral medium of online video. PodTech has over 40 clients including advertisers such as IBM, Intel, Hewlett Packard, Seagate, and Symantec. Founded in 2005, PodTech Network is based in Palo Alto, California, and is funded by US Venture Partners and Venrock Associates. The Reboot/GDC 2008: An Evening with Will Wright http://www.podtech.net/home/4933/the-rebootgdc-2008-an-evening-with-will-wright http://www.podtech.net/home/4933/the-rebootgdc-2008-an-evening-with-will-wright#comments Sat, 23 Feb 2008 01:11:56 +0000 Rio Pesino http://www.podtech.net/home/4933/the-rebootgdc-2008-an-evening-with-will-wright The creator of The Sims hosted a special GDC private speaking session at the Mezzanine in San Francisco, CA. Spore was not the focus of Will Wright’s speech. In this episode of The Reboot, Wright speaks on a wide array of topics, including The history of The Sims, Godzilla, Star Wars and James Bond.

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]]> http://www.podtech.net/home/4933/the-rebootgdc-2008-an-evening-with-will-wright/feed Rio Pesino 36:01 the-reboot, frontpage-episode, featured-episode, podtech, entertainment, gaming Atul Phadnis, CEO of Mediae2e, On In-Film Product Valuations http://www.podtech.net/home/2671/atul-phadnis-ceo-of-mediae2e-on-in-film-product-valuations http://www.podtech.net/home/2671/atul-phadnis-ceo-of-mediae2e-on-in-film-product-valuations#comments Tue, 10 Apr 2007 04:58:49 +0000 Kiruba Shankar http://www.podtech.net/home/2671/atul-phadnis-ceo-of-mediae2e-on-in-film-product-valuations Have you seen Shahrukh Khan hand over Tag Heuer watches to contestants in Kaun Banega Crorepathi? or the fabulous Aston Martin DBS car that James Bond drives in Casino Royale? That is smart in-film product placement.

But how much value does the advertiser get and how much should the film or TV channel charge the advertiser? It’s in places like these that companies like Media e2e come into play.

Media E2E is a technology group specializing in business solution designed for broadcasters and media companies. In this interview, we speak with Atul Phadnis, the chief evangelist & CEO of Media e2e, about valuations of in-film advertisement and how his company has an important role to play.

Atul launched the company in 2005 to capitalize on the huge growth in the area of both the digital and traditional communications business. He has worked with companies such as Colgate, Unilever, Godrej Appliances, ICICI, and FIAT and in organizations including Rediffusion DY&R, MediaEdge, Mindshare, Starcom Worldwide and TAM Media Research.

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]]> http://www.podtech.net/home/2671/atul-phadnis-ceo-of-mediae2e-on-in-film-product-valuations/feed Kiruba Shankar 14:06 podtech, tech, india, technology