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The Reboot/GDC 2008: An Evening with Will Wright

36:01 | Rio Pesino | Feb 22nd, 2008 5:11pm |

The creator of The Sims hosted a special GDC private speaking session at the Mezzanine in San Francisco, CA. Spore was not the focus of Will Wright’s speech. In this episode of The Reboot, Wright speaks on a wide array of topics, including The history of The Sims, Godzilla, Star Wars and James Bond.

Atul Phadnis, CEO of Mediae2e, On In-Film Product Valuations

14:06 | Kiruba Shankar | Apr 9th, 2007 |

Have you seen Shahrukh Khan hand over Tag Heuer watches to contestants in Kaun Banega Crorepathi? or the fabulous Aston Martin DBS car that James Bond drives in Casino Royale? That is smart in-film product placement.

But how much value does the advertiser get and how much should the film or ...