• Building a Corporate Culture for Social Media
    Building a Corporate Culture for Social Media
    14:44 | Jennifer Jones | Jan 28th, 2007 |

    The best company cultures that work for social media are just like people who embrace conversations and two-way interactions — they are open, trusting and talkative. Jennifer McClure, executive director of the Society for New Communications Research talks to Marketing Voices host Jennifer Jones about corporations like IBM that ...

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