Not being social enough is a big problem for corporations trying to use social media. That’s what Jeremiah Owyang and his team at Forrester discovered in a new report. Forrester selected 16 firms across four industries and found only one company worthy of accolades. What makes BMW a social marketing winner? In part, it’s that the automobile manufacturer managed to avoid the most common pitfalls, which is still where most firms fell short. Some examples of those easy-to-make mistakes: creating marketing programs that aren’t self-fueling, that don’t encourage members to participate in conversations amongst themselves and that don’t include some amount of participation from the corporation, itself.
Jeremiah discusses his findings with Jennifer Jones in this Marketing Voices podcast.
What’s ahead for open social? How does the social networking universe continue to impact the way we do business? What parties is Jeremiah going to? These important questions are answered in this brief video podcast interview with Forrester Senior Analyst Jeremiah Owyang. He spoke with InternetGeekGirl Stephanie ...
Guy Kawasaki uses his marketing flair to launch his newest site, ALLTOP. Leading with the egos site which contains the top tech blog feeds, Kawasaki talks how he leveraged the egos focus to drive traffic to Alltop. Kawasaki also metaphorically jousts with Forrester Analyst, Jeremiah Owyang ...
Last October, Microsoft invested $240 million in Facebook, suddenly placing Facebook’s value at a lofty $15 billion. Now, we see that revenues for 2007 came to around $150 million, while expenses still leave the company with a negative cash flow that could be as high as $150 million next ...
Jeremiah Owyang is Forrester Research’s new senior analyst focused on Social Computing. He is leaving PodTech where he was community manager and spent a lot of time travelling and speaking at conferences evangelising social media. Previously to that he managed the community marketing program at Hitachi Data Systems where ...
Jason sheds some light on the benefits of standardization of Social Media Press Releases. Jeremiah Owyang interviews PR professional Jason L. Baptiste of Publictivity at Miami’s WeMedia conference at the University of Miami in Feb, 2007. Jason has some practical ideas on press releases and how it ties with ...
Jeremiah Owyang interviews Joseph Loong at AOL’s Community Connection at Miami’s WeMedia conference at the University of Miami in February, 2007. He’s one of the community folks at AOL Blogs and helps the community become more efficient bloggers and communicators and shares with us the challenges to big media ...
Facebook is the future. This is according to many analysts and Web experts. Jeremiah Owyang, an analyst with Forrester Research, believes in the power of Facebook. Jeremiah tells Marketing Voices’ Jennifer Jones how the site works, and how communities are forming there. Marketers need to understand the opportunities ...
Jeremiah Owyang interviews Web designer Josh Hallett at Miami’s WeMedia conference at the University of Miami, in February, 2007. Josh shares his observations on the clash between traditional media and social media. As a designer, Josh has shared his experience on web design, and tells us what to ...
Jeremiah Owyang interviews PR professional David Parmet at Miami’s WeMedia conference at the University of Miami, in February, 2007. David writes Marketing Begins at Home. David’s got some clients that embrace social media, such as English Cut, Stormhoek, and Scrapblog. He explains some of the things to look ...
Jeremiah Owyang interviews Bryan Rhoads, Intel’s internet and marketing strategist. He’s helping the company embrace social media, cultivate communities and use new conversational tools. This interview takes place at the Internet Strategy Forum Summit in Portland, in July 2007.
Learn how a large technology company adopts these new tools, improves ...
Jeremiah Owyang speaks with Mary Alice Colvin, senior marketing consultant and Kendrick Efta, founder and practice manager of Allyis, at the Internet Strategy Forum Summit in Portland in July 2007.
Social networking is important to many corporations, but adoption can quickly be segmented by digital natives and digital immigrants. ...
Jeremiah Owyang interviews Rey Ramsey Chairman and Chief Executive Officer of the One Economy Corporation multi-national nonprofit organization that brings broadband to the homes of low-income people and provides a multilingual web portal called The Beehive. This interview takes place at the Internet Strategy Forum Summit in Portland ...
Jeremiah Owyang interviews Tim Kopp the CMO of WebTrends, one of the top web analytics companies in the industry at the Internet Strategy Forum Summit in Portland in July 2007.
As the web evolves, so does measurement, and Tim shares how the web has become more interactive ...
At SXSW, Brian Oberkirch shares with Jeremiah Owyang how to build Web apps by assembling the right “tribe.” He shares his strategies on social media, marketing, pr, and how companies have to change their communication styles to listen to them. Brian can be found at his Website, LIke it ...
Jeremiah Owyang talks with Jake McKee, the Lead Samarai at Big in Japan on Social Media Strategy. You can learn more about him at Community Guy.
Jeremiah Owyang does his signature walkthrough through the Palo Alto Apple Store customers waiting patiently for the iPhone to go on sale in a few hours. Over 100 people showed up, camped out, in anticipation for this revolutionary communication device.
Rene Dechamps Otamendi and Aurelie Pols, from OX2, in Belgium, discuss what to look for in a full-service agency and how to maximize their value. Learn how to measure success, how to deploy this virtual partner, with this interview with Jeremiah Owyang.
What will the future media landscape look like? How will Web 2.0 effect reporting and how will future media be consumed? What products and tools will journalists and other creators use? PodTech takes some of the big questions to ScobleShow’s Robert Scoble, Google Vice President Marissa Mayer and Web Strategist ...
Avinash Kaushik is a Web analytics guru, an author, a blogger, a speaker and he is now consulting for the Google Analytics team. He and Jeremiah Owyang discuss the basic steps for companies (big and small) to get started with a Web Analytics program, starting with the most ...
Hu Yoshida, CTO of Hitachi Data Systems, invited Jeremiah Owyang (web-strategist.com) to capture an historic lunch with Jack Harker, one of the innovators of Data Storage, accompanied by his son John Harker. Claus Mikkelsen and Eric Tibbard also join in. Yoshida shared his thoughts (and pictures from his ...
Shannon Clark gives Jeremiah Owyang time for a quick interview around mobile identity technology. Shannon helps to shed light on the multiple uses of the term “Identity” in the mobile space, and discusses how security validation will be critical.
In a world full of data that is quickly being accessed by mobile devices, ownership over that information — and over one’s own reputation and identity — rises in priority. Searls speaks with Jeremiah Owyang at the recent Mobile Identiy Workshop/ Unconference, produced by the Berkman Center and hosted by ...
Jeremiah Owyang interviews Matt Toll, director of segment marketing at Factiva, now a Dow Jones company, at Frost and Sullivan’s 2007 Sales and Marketing conference in Phoenix, Ariz.
Jeremiah Owyang interviews Ben Edwards at Frost and Sullivan’s Sales and Marketing 2007 West conference in Phoenix, Ariz. Learn more about the session on business blogging here.
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