Nike's Jordan Brand Uses Social Marketing Strategies To Build Consumer Loyalty

07:19 | Jennifer Jones | Apr 14th, 2008 12:01am |

Emmanuel Brown knows how to engage his customers. As director for digital and content for Nike’s Jordan brand, he knows his customers inside-and-out and has been widely successful launching innovative, digitally-driven programs such as Jordan Breakfast Club. Talking to him at the Forrester Marketing Forum in Los Angeles, Jennifer Jones hears how he implemented these programs.