Economists are hinting if not insisting that the U.S. is in a recession. Most often marketers are hit hard by a recession, as they and their budgets are the first to get cut. Forrester’s Josh Bernoff gives tips on how marketers should be thinking about social media now and ...

Forrester Analyst Josh Bernoff speaks with PodTech’s Michael Johnson at the Forrester Consumer Forum Conference 2006 in Chicago. He discusses the future of online video and the caveats for broadcast networks that now want to have a share of the web video pie.

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LOS ANGELES, October 9, 2006, (PodTech News) — Google and video-sharing site YouTube announced a stock-for-stock transaction today valued at $1.65 billion. The deal, expected to be completed in the fourth quarter of this year, will combine YouTube with Google’s own fast-growing video business. YouTube will retain its own identity and remain in San Bruno, Calif., while continuing to build on its success as one of the world’s most popular services for video entertainment.

“Is the Internet going to displace broadcast media?” asked Josh Bernoff, VP and Principal Analyst with Forrester Research. Bernoff moderated a discussion about digital media convergence in which panelists from content and distribution companies discussed opportunities and challenges in the digital media space.

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