In an increasingly complex world of demographic, psychographic and ethnographic research, it’s no longer safe to assume that companies actually know their customers. Harnessing the power of persona or a representative profile, which summarizes a key demographic target is a powerful means of figuring out the customer today. Mark Kingdon, ...

Whether you call it a credit crunch or a credit squeeze, there’s evidence to be found that the chilled climate for deals has spread from the realm of the mega-deal into the middle market. To discuss the new economic realities in deal-making, The Deal convened a panel, “Deals ...

Videogame chain Game Crazy held a number of Extreme GTA Experience Parties to celebrate the launch of one of the most anticipated games for 2008, Rockstar’s Grand Theft Auto IV. GTA IV has received rave reviews from just about every video game Web site out there, including ...

Join BearingPoint senior manager Randy Nease as he explores employee on-boarding and how it can be made easier for the new hire. Employee on-boarding begins when the new hire accepts a company’s offer, and continues all the way through setting their performance goals. In the midst of this, there ...

The Nintendo Wii brawled its way to the top of the hardware sales list in March. It was the highest single-month unit sales of any platform outside the holiday timeframe, according to market research firm NPD Group. In this episode of The Reboot, host ...

The private capital markets are in an intriguing position. The economy is sluggish after last year’s sub-prime mess and major buyout firms have not seen a lot of action. That was expected. But the middle markets have only dropped off slightly. In this podcast John Morris, assistant managing editor at ...

There’s no doubt Rock Band and Guitar Hero have changed the way videogames are played. The casual and hardcore gamer are paying big bucks for plastic guitars, drums, mics and downloadable content and both games have been hugely successful at retail since they were released late last ...

It’s a busy time of year for storage folks. For the many who made it to Orlando for this show, and for those who followed online from around the world, there was plenty to learn and share, from the floor (where you might have seen this IBM System ...

In this third of three podcasts on enterprise data security, PodTech’s Michael Johnson speaks with Bob Cancilla, vice president of disk systems at IBM. Cancilla explains the important role of encryption key management across the enterprise data storage security space, especially with an encrypted drive. Cancilla says that key management, ...

In this video podcast straight from Intel’s Spring IDF in Shanghai, the spotlight is on the keynote demos that showed power and performance in newer, smaller and more innovative form factors, many powered by the Intel’s Atom processor. Many of the demonstrations focused on mobility, and they all provided an ...

Join BearingPoint director Larry Manno to explore enterprise business intelligence (BI) strategies and the opportunities it presents to an organization. Many organizations recognize the opportunity to capture performance benefits through the use of BI tools. Increasingly, they are turning to BI as the means to transform their raw data into ...

In this video podcast, we travel to Austin, Texas and the SxSW Interactive festival, to focus on what’s inside people’s computers, and just how much they’re relying on those computers for work, communication and - all-important at the SxSW Festival — creativity.

Intel’s Bryan Rhoads took the opportunity to ...

Downloadable games were the focus of Capcom’s Digital Day. During the press-only event, Capcom did not talk about Street Fighter IV or Resident Evil 5. Instead, the game developer showed off an updated version of and several other games that will soon be available on ...

The Intel Science Talent Search culminates in Washington, D.C. this weekend. The high school science projects cover areas like engineering, math, physics, medicine and health, environmental science, zoology, and others. The research these students have engaged in is astonishing. Many projects will result in innovations, inventions, new treatments, ...

Understanding is Only Human: Discover how the Alcatel-Lucent Bell Labs Human Factors team is helping to deliver a superior user experience

Alcatel-Lucent is committed to helping operators deliver a superior user experience. One of the ways to help is to gain an intimate understanding of end-user behavior and the Bell Labs Human Factors team is one of the many groups within Alcatel-Lucent doing just that. The team is made up of Ph.D.s with an average of 15+ years professional usability experience working to:

What is the best gaming system, the PC or the Console? For years, gamers have argued over which has the better controls, graphics, gameplay and longevity. In this video podcast episode of The Reboot, host Rio Pesino talks to Chris Paladino, online community manager for Xbox, pro ...

Michael Proper is the CEO and entrepreneurial vision for the fast-growing DirectPointe, a provider of managed computing services that make technology simple, manageable and affordable for small and midsize businesses. DirectPointe has established itself by offering great support to organizations who are looking for a partner to manage ...

Join BearingPoint managing director Brian Hart to explore trading performance and risk management, and what has been learned from the recent credit crisis. The recent credit crisis has demonstrated to companies that there were certain capabilities they were lacking in managing their business effectively. BearingPoint ...

In his CES keynote, Intel CEO and President Paul Otellini introduced the concept of virtual Smash Mouth, and with a nod to the slew of Mobile Internet Devices (MIDs) on view on the massive CES show floor, as well as the newer, more powerful laptops and gaming systems on display, he made clear the significance of Intel’s 45 nanometer transistor technology. The bottom line, from Otellini’s keynote: “The Internet is going to come to us.”

Intel continues to develop smaller and smaller microprocessors, and to fit them into elegant platforms to run just about any kind of computer, from sophisticated server arrays to a brand-new class of ultra-portable devices, known as Mobile Internet Devices (MIDs). MIDs created some genuine buzz at CES 2008 in ...

Intel’s Mooly Eden has spent his career helping to design what goes inside the computer. He says that these days what the computer looks like on the outside is just as important. In this podcast from the 2008 Consumer Electronics Show he talks about the demand of users to be ...

Intel CEO Paul Otellini presents the keynote speech at the 2007 Utah Technology Council’s Hall of Fame Award dinner.

Otellini presents on the evolution of the transistor, and how the transistor and Moore’s law has become the basis of all tech innovation. He speaks ...

I’m so sick of getting my utility bill and seeing that a huge majority of my money goes to pay for energy from Natural Gas and Nuclear (and in many places in the US, Coal). I want my money to go towards renewables and I’m not the only one. Many ...

In this podcast Eric Vidal, advertising and new media leader at WebEx, talks to Stu Schmidt, Vice President of solution sales at Cisco/WebEx, about how Web 2.0 and conversational marketing are changing the rules of the marketing game. Learn how you have to get involved in the conversation ...