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The Latest Measurement Tips for Social Media
08:43 | 
Influence, impact, engagement. How should marketing executives be thinking about measurement today? Margaret Coles, COO of Factor TG, a marketing measurement and accountability company, says marketers have to start with their target audiences and decide what tools to use based on who they are. Coles tells Marketing Voices listeners to start by deciding to measure something now and just get started.
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PodTech Weekly: Tech Abroad, From India to Iran
SAN FRANCISCO, December 9, 2006 (PodTech News) — Recent headlines suggest that it’s getting harder and harder for citizens in Iran to visit Web sites like the open-source online encyclopedia Wikipedia and even the online home of The New York Times. An academic partnership between several universities is working to ...
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