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Facebook: Building Successful Social Media Campaigns For Their Site

Jennifer Jones — Mon, 07 Jul 2008 07:01:19 +0000

Both Electronic Arts and Microsoft have created social media campaigns for Facebook. Kevin Barenblat, CEO and Co-Founder of Context Optional discusses the creation of these campaigns on Facebook and how companies are making more social media connections through Facebook. Barenblat explains how Microsoft further developed the idea of a poke and geared it to the office. He also delves into how Electronic Arts taught more people about gaming with their gaming application.

Tags: context optional, EA, facebook, Jennifer Jones, kevin barenblat, Marketing Voices, Microsoft, social media

Social Influence Marketing: It’s All About Your Peers

Jennifer Jones — Mon, 30 Jun 2008 07:01:44 +0000

Who is in your social circle? What influence do they have on you and what you purchase? Shiv Singh, VP of Social Media at Avenue A Razorfish thinks your peers have enormous influence on what you do and what you buy. Talking to Jennifer Jones, Shiv delves into how marketers should best use peer influence to their advantage and where he has seen peer influencers have the greatest impact.

Tags: Avenue A Razorfish, Jennifer Jones, Marketing, Marketing Voices, peer influence, shiv singh, social media

Social Marketing Skill Set: How to Find and “Package” People

Jennifer Jones — Mon, 23 Jun 2008 07:01:26 +0000

The digital marketplace is changing the skill set of marketers. Having knowledgeable people who “get social marketing and media” is key to success. But how does a person find the right people? Marketing Voices Jennifer Jones spoke to Matt Raggio, Managing Partner at Oak Technology Partners about what this prominent executive search recruiter recommends. His tips: Be well rounded, learn the new skills and don’t be afraid to promote yourself.

Tags: Marketing Voices, Jennifer Jones, Matt Raggio, Oak Technology Partners

TubeMogul: A Single Point For Uploading Video on the Web

Jennifer Jones — Fri, 13 Jun 2008 22:33:42 +0000

Given the tons of videos that are online now, how does a marketer get video distributed? Enter Tubemogul, a free service that provides some one a place to upload video and track it. Jennifer Jones spoke to Mark Rotblat, VP of Sales and Marketing for tubemogul, and learned how anyone who wants to get an audience with a super distribution strategy can get viewers with this free service.

Tags: Jennifer Jones, mark rotblat, Marketing Voices, online video, tubemogul, web video analytics, web video distribution

MailShadow Syncs Outlook to Gmail and Google Apps

Brad Baldwin — Fri, 13 Jun 2008 22:28:04 +0000

Cemaphore Systems’ MailShadow for Google Apps keeps your Microsoft Outlook environment in sync with Gmail, Google Calendar, and Gmail Contacts. Make a change in one, and the other is instantly updated to reflect the change. MailShadow for Google Apps is receiving a lot of attention since organizations can eliminate the expensive infrastructure, hardware, and co-location facilities required by Exchange, but still allow users to leverage the client-side productivity features in Outlook.

Tracy Scott, the VP of Marketing at Cemaphore, shows the beta version of MailShadow for Google Apps to Brad Baldwin from Rocky Mountain Voices. And if you’re interested in giving it a try, the beta sign-up is still open.

Tags: Brad Baldwin, Cemaphore Systems, Gmail, Google, MailShadow, Tracy Scott

H&R Block Social Media Programs Success

Jennifer Jones — Mon, 09 Jun 2008 07:01:51 +0000

Who would ever think that a financial services company would be innovative about marketing? Paula Drum is vice president of marketing for H&R Block. In this podcast, she explains how programs using Twitter, Second Life and other onlines venues have had impressive success. As Drum tells Jennifer Jones, one of their great surprises was how much human capital they had to spend to make the programs work. She advises all marketers to truly understand just how much personnel commitment it takes to implement such extensive programs.

Tags: H&R Block, H&R Block, Jennifer Jones, marketing, Marketing Voices, Paula Drum, Second Life, social media, Twitter

blip.tv: Cool Service For Hosting Video, Marketer’s Delight

Jennifer Jones — Mon, 02 Jun 2008 16:01:34 +0000

If you have not heard or seen blip.tv yet, go check it out. It’s a free service for creators of user-generated content and it works well. In this podcast, Jennifer Jones speaks with Dina Kaplan, co-founder of blip.tv, to learn how serialized video shows for the Web are making it big. blip.tv handles everything so content creators can focus on what they do best: creating content. Hundreds of video shows are getting traction on the Web because of blip.tv.

Tags: blip.tv, bliptv, Dina Kaplan, Jennifer Jones, Marketing Voices, social media, user-generated content, video, Web tv

Former Organic CEO Mark Kingdon On the Power of Persona

Jennifer Jones — Mon, 26 May 2008 07:01:43 +0000

In an increasingly complex world of demographic, psychographic and ethnographic research, it’s no longer safe to assume that companies actually know their customers. Harnessing the power of persona or a representative profile, which summarizes a key demographic target is a powerful means of figuring out the customer today. Mark Kingdon, formerly CEO of Organic, a digital marketing agency, spoke with Jennifer Jones at the Forrester Marketing Conference in Los Angeles in mid-April 2008 about personas and other key marketing trends today. Kingdon is now CEO of Second Life.

Tags: Mark Kingdon, Organic, Jennifer Jones, Second Life

Citizen Journalism: Evolving Relationship Between the Press and the Public

Jennifer Jones — Mon, 19 May 2008 07:01:01 +0000

Everyone has the power to participate in communication today through blogs and community groups. Many bloggers have become powerful, given the popularity of their blogs. Some have become citizen journalists - citizens who play “an active role in the process of collecting, reporting, analyzing and disseminating news.” But with millions reading their words through a medium that seems to give equal weight to traditional journalism, what does this mean for journalism, and for the code of ethics that journalists traditionally understand? Jennifer McClure is the founder and executive director of the Society for New Communications Research, a nonprofit think tank focused on the study of advanced communication tools. She spoke with Marketing Voices host Jennifer Jones about the status of citizen journalism today.

Tags: Jennifer McClure, Marketing Voices, Jennifer Jones, bloggers, citizen journalism, SNCR, social media

The Deal - Opportunities in a Sluggish Market

Jason Lopez — Fri, 16 May 2008 00:00:59 +0000

When times get tough, investors need to answer a few key questions: which industries are most attractive for investment? What deal structures are investors choosing? Where are sellers’ expectations?

In this podcast, although there was some consensus around the prediction that deal flow in the U.S. will drop below the impressive levels it has achieved in recent years, the expert voices of a panel discussion tackling “Opportunities and priorities in a sluggish economy” hold true to their panel title, expressing optimism at the opportunities that present in a down market.

From manufacturing to distribution and even food processing, all kinds of industries are facing tough decisions about how to continue in the current economic climate. That means opportunities for investors, and that’s just in the U.S. Abroad, particularly in Asia, there’s still a healthier climate for deals. About deals in Asia, Peter Berger, managing director at SAC Private Capital, says, “That’s where the dealflow is”

So, what’s going to happen? If we’re in the “eye of the storm,” as CCMP Capital Managing Director Jonathan Lynch says, then “it’s going to get worse.” But with an “inexhaustible supply of bad management,” even the so-called good times keep turnaround investors like Raquel Palmer at KPS Capital Partners busy. These days, with more shakeouts, they’re even busier than usual.

In addition to Berger, Lynch and Palmer, panelists included Steven Besen, partner at Shearman & Sterling; Timothy O’Hara, managing director and head of global credit business at Credit Suisse; and Hamilton “Tony” James, president and chief operating officer with The Blackstone Group.

The Deal’s Private Capital Symposium brought together private equity professionals, angel investors, buyout and venture investors, corporate acquisition professionals, M&A advisors and professional services providers. The event took place in New York’s Essex House, on May 14, 2008.

Tags: Peter Berger, Jonathan Lynch, Raquel Palmer, Steven Besen, Timothy O’Hara, Hamilton “Tony” James, The Deal, Private Capital Symposium

Brand Engagement: The Latest Insights From Brian Haven, Forrester Analyst

Jennifer Jones — Mon, 12 May 2008 08:32:33 +0000

Brian Haven, Senior Analyst at Forrester Research talks to Marketing Voices at the Forrester Marketing Forum in Los Angeles about the latest thinking about brand engagement today. Haven tells Jennifer Jones that although social marketing is taking off and many corporations are engaging in conversations with their customers, the science of brand engagement is far from complete. Haven mentions Nike and its use of social marketing as one fine standout example today.

Tags: brand engagement, Brian Haven, forrester marketing forum, Jennifer Jones, Marketing Voices, Nike, social media

Mobile Marketing: The Next Opportunity

Jennifer Jones — Sun, 04 May 2008 07:01:01 +0000

Worldwide mobile content revenues are expected to surpass $44 billion by 2011, so it shouldn’t surprise anyone that mobile entertainment and campaigns are growing annually by leaps and bounds, with marketers beginning to investigate mobile opportunities seriously. Marketing Voices spoke with the head of Phluant Mobile, David Breckling, to find out what the trends and challenges are in executing innovative mobile marketing campaigns.

Tags: mobile, mobile entertainment, Marketing Voices, Phluant Mobile, David Breckling

Using Design to Increase Customer’s Experience On The Web

Jennifer Jones — Mon, 28 Apr 2008 07:01:43 +0000

Marketers are looking for a way to make the customer’s online experience better. Kerry Bodine, principal analyst of Forrester gets just how to do that. She explores how user-centered design processes, design-centric corporate cultures, and organizational structure contribute to the creation and sustainability of superior customer experiences. Marketing Voices spoke to Kerry at the Forrester Marketing Forum in early April about her perspective.

Tags: Forrester, forrester marketing forum, Interactive Web Design, Jennifer Jones, Kerry Bodine, Marketing, Marketing Voices, social media

Charlene Li and Josh Bernoff: Forrester VPs Launch Groundswell, the Book

Jennifer Jones — Thu, 24 Apr 2008 21:48:51 +0000

Groundswell guides companies to a winning perspective on social media and marketing. The co-authors Charlene Li and Josh Bernoff spoke with Marketing Voices about some of the companies they think are getting it right. (It’s worth hearing what they have to say about Ernst & Young, for example.).

Tags: Charlene Li, Ernst and Young, Forrester, Groundswell, Jennifer Jones, Josh Bernoff, Marketing, Marketing Voices, social media

What To Do If You Get Negative Online Attacks

Jennifer Jones — Mon, 21 Apr 2008 06:26:46 +0000

Most of the time online interaction goes well for companies. Transparency is becoming more accepted and problems are rare. But what does a company or person do if they are attacked? Marketing Voices talks to Denise Shiffman, author of The Age of Engage and founder of Venture Essentials about what a company’s strategy should be if negative attacks happen.

An Agency’s Perspective In Working Social Media Strategies

Jennifer Jones — Thu, 17 Apr 2008 15:00:55 +0000

Adam Metz, partner with theMIX, a firm that blends social Web strategy, business development and PR spoke to Marketing Voices when he was still with LaunchSquad. They talked about how to most effectively assess a company’s “social media position” and what tools are being used most frequently in his client’s work today. See his blog at metzmash.com.

Tags: Adam Metz, theMIX, social Web strategy, Marketing Voices, LaunchSquad, social media position, Web strategy, metrics

Brand Engagement = Social Media + Storytelling

editor — Wed, 09 Apr 2008 00:02:54 +0000

The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for you is key to building stronger brand engagement and loyalty. It’s also going to save you money. But how?

In this video podcast, Marketing Voices’ Jennifer Jones, and others, talk with industry insiders to find out how combining social media with the art of storytelling in blogs, wikis and podcasts will foster conversations, convert incremental audience, and ultimately increase audiences’ engagement with brands. How can you use social media to create a voice for your brand that resonates beyond your corporate Web site? How can syndication help move your brand’s voice to your audiences, and bring those audiences back to your brand?

Tags: social media, syndication, rss, Marketing Voices, Jennifer Jones, PodTech, brand engagement, corporate messaging, conversation, blogosphere, blogs, engagement, community, marketing mix, incremental audience

How Social Media is Impacting the Corporate Marketing and PR Functions

Jennifer Jones — Mon, 07 Apr 2008 07:27:05 +0000

There are no established practices for setting up social media within most corporations. Those are the findings of Comrade Managing Partner Thelton McMillian in an exclusive study conducted for Marketing Voices. In this podcast, McMillian speaks with Jennifer Jones about the study, which is based on conversations with corporate marketing professionals, and found also that the public relations role is most likely to best understand the viral aspects of social media.

Comrade is a full-service boutique marketing agency based in Canada, specializing in discovering and reporting on the latest trends in social media strategy and implementation.

Visit Marketing Voices for The Comrade Discovery Doc.

Tags: Comrade, Thelton McMillian, Marketing Voices, social media strategy, Jennifer Jones

Building Communities in Consumer Markets with Ugobe and Pleo

Jennifer Jones — Mon, 31 Mar 2008 04:45:36 +0000

Ugobe’s VP of Marketing Lisa Abbott tells how her company built strong communities for the unique lifelike creature called Pleo. Pleo is a baby dinosaur that has attracted the attention of thousands. Targeting both developers and consumers helped drive demand for the dinosaur.

Tags: Jennifer Jones, Marketing Voices, Pleo, social media, Ugobe, Lisa Abbott

Social Marketing Insights from the Obama and Clinton Campaigns

Jennifer Jones — Mon, 24 Mar 2008 07:01:52 +0000

The Democratic campaigns provide multiple opportunities for learning about social marketing. Pete Blackshaw EVP of Nielsen Online just completed an analysis of the campaigns and gives Marketing Voices his perspective on what corporate marketers need to do to make their brands better. Blackshaw also alerts Marketing Voices that he will be releasing his new book on July 2008 called Satisfied Customers Tell Three Friends; Angry Customers Tell Three Thousand.

Brand Engagement = Social Media + Storytelling

editor — Mon, 17 Mar 2008 21:30:00 +0000

Social Video Marketing: Save Money, Build Engagement

editor — Mon, 17 Mar 2008 21:24:16 +0000

Find out how combining social media with the art of storytelling in blogs, wikis and podcasts will foster conversations, convert incremental audience, and ultimately increase audiences’ engagement with brands. How can you use social media to create a voice for your brand that resonates beyond your corporate Web site? How can syndication help move your brand’s voice to your audiences, and bring those audiences back to your brand?

Microsoft’s Porcaro on Online Community

Jennifer Jones — Mon, 17 Mar 2008 07:01:20 +0000

As one of the world’s most renowned gamers, John Porcaro, Manager of the Online Community of Microsoft knows what is happening online whether it concerns games or not. He talks with Marketing Voices of online trends and where the world of online is headed.

Forrester’s Josh Bernoff on Social Media in a Recession

Jennifer Jones — Mon, 10 Mar 2008 04:49:01 +0000

Economists are hinting if not insisting that the U.S. is in a recession. Most often marketers are hit hard by a recession, as they and their budgets are the first to get cut. Forrester’s Josh Bernoff gives tips on how marketers should be thinking about social media now and what to do given this environment. Bernoff also talks about his upcoming book on social marketing and media: Groundswell that he is co-authoring with Forrester’s Charlene Li. He spoke with Jennifer Jones for this Marketing Voices podcast.

Tags: Forrester, Groundswell, Josh Bernoff, Marketing, Marketing Voices, social media, social marketing, Charlene Li

Optimizing Online Business with Omniture

Brad Baldwin — Fri, 07 Mar 2008 00:11:36 +0000

Over 2,000 of the world’s top online marketing talent — and those spending 30% of the world-wide web ad spending — descended upon Salt Lake City for Omniture’s annual Summit on web analytics. Omniture is recognized by Fast Company as one of the world’s most innovative companies (interestingly, 66% of the top 50 are Omniture customers).

Chris Parkin, Sr. Director of Genesis Solutions and former Sr. Director of Product Marketing, sits down with Brad Baldwin between sessions to talk about the trends and advances in optimizing online business.

Tags: Chris Parkin, Marketing, omniture, online marketing, Web Analytics