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Let's Try it Again, A Blog Solution for Everyday People

07:34 | Jason Lopez | Oct 26th, 2006 4:22pm |

When you think of blogs perhaps you think of BoingBoing or 43 Folders. The conventional wisdom is to get lots of readers and then try make it a money-play: sell advertising. But the real transformation of communication on the web is not a case of professional media trying to reach a large audience, or even amateur media reaching a large audience. If you take your cue from Six Apart’s Mena Trott, the founder and president of the company, it’s about millions of people — each reaching their friends and families with something that one might think of as not a blog. She calls it Vox.

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Supernova 2006: Blogosphere and Blog Readers Not the Same

05:16 | editor | Jun 26th, 2006 |

Six Apart founder Mena Trott says the blogosphere is probably smaller than most people think. She defines it as the space inhabited by people who are “the pundits” trying to get a lot of readers. The blogging universe is much larger comprised of anyone who uses blogging tools. Jason Lopez ...
Thank You Listeners - I'm Looking for the Best of PodTech 2005

01:37 | John Furrier | Jan 1st, 2006 |

In this short podcast I’d like to thank all of the people who have downloaded and listened to PodTech.net’s infoTalk and News programs. Since the beginning, over six months ago, we’ve posted over 250 podcasts. I’d also like to thank all the guests who have been on PodTech. ...
BlogHer Conversation: Mena Trott

16:12 | Admin | Sep 12th, 2005 |

At BlogHer Mena Trott and I sat down and talked about BlogHer and woman in technology. Mena is of course very excited about her work as cofounder of SixApart. The BlogHer conference was great event of woman joining together to influence the industry which ...