PodTech.net

Upcoming Events

Search - Microblogging

Your browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/4708/the-latest-uses-of-microblogging-for-marketers

The Latest Uses of Microblogging for Marketers

11:42 | Jennifer Jones | Dec 10th, 2007 12:44am |

Microblogging is a social media tool that allows users to send brief updates to public and private networks. Peter Kim, Senior Analyst of Forrester Research tells how marketers are using the medium today and what best practices are for its use. Kim reports that there really are no rules for use of Twitter and that marketers should be enormously creative when devising a social media strategy to use microblogging. Kim’s Forrester report is available at:
www.forrester.com/marketingvoices.
Kim’s blog is:
ww.beingpeterkim.com

Utterz brings voice video to microblogging service

05:27 | Robert Scoble | Oct 26th, 2007 |

This is a cool service with a weird name: Utterz. At the CTIA show (mobile phone gadget show) I met Randy Corke, co-founder of the company making Utterz and we have a brief talk about it. It’s a microblogging tool that lets you call audio in from your cell ...
An inside look at Twitter

37:07 | Robert Scoble | Aug 2nd, 2007 |

You’ve heard the hype about Twitter. Maybe you don’t understand why it’s important or what it is. It’s a microblogging tool that I’ve found very useful. It lets you send 140-character messages to the world telling them what you’re doing. Last week they announced that they had received funding, so ...
Microblogging comes of age with Jaiku

37:34 | Robert Scoble | Jul 5th, 2007 |

Jaiku is one of a new breed of microblogging tools. Twitter and Pownce are the other two (we’ll try to visit them in the future), but Jaiku was the first to bring us threaded discussions and a Facebook app that works. Plus, Leo Laporte loves it, so lots of ...