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		<title>Network Attached Storage Search - Powered by PodTech.net</title>
<link>http://www.podtech.net?v3</link>
<description>PodTech is a leading online video network featuring original technology and digital entertainment programming. PodTech's media platform allows professional content producers to deliver their content to millions of people who can easily find, share, and interact with it. For advertisers, PodTech offers unique, highly contextual ways to reach and measure target audiences through the fastest growing, most viral medium of online video. PodTech has over 40 clients including advertisers such as IBM, Intel, Hewlett Packard, Seagate, and Symantec. Founded in 2005, PodTech Network is based in Palo Alto, California, and is funded by US Venture Partners and Venrock Associates.</description>
<pubDate>Fri, 17 Apr 2009 14:29:04 +0000</pubDate>
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<copyright>Copyright 2008 PodTech.net. All rights reserved.</copyright>
<itunes:author>PodTech.net</itunes:author>
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<itunes:owner><itunes:name>PodTech.net</itunes:name><itunes:email>feedback@podtech.net</itunes:email></itunes:owner>
<itunes:subtitle>Technology and Entertainment Video Network</itunes:subtitle>
<itunes:summary>PodTech is a leading online video network featuring original technology and digital entertainment programming. PodTech's media platform allows professional content producers to deliver their content to millions of people who can easily find, share, and interact with it. For advertisers, PodTech offers unique, highly contextual ways to reach and measure target audiences through the fastest growing, most viral medium of online video. PodTech has over 40 clients including advertisers such as IBM, Intel, Hewlett Packard, Seagate, and Symantec. Founded in 2005, PodTech Network is based in Palo Alto, California, and is funded by US Venture Partners and Venrock Associates.</itunes:summary>
	
	

	<item>
		<title>ZyXEL NSA 2400 Overview</title>
		<link>http://www.podtech.net/home/4511/zyxel-nsa-2400-overview</link>
		<comments>http://www.podtech.net/home/4511/zyxel-nsa-2400-overview#comments</comments>
		<pubDate>Wed, 07 Nov 2007 03:16:14 +0000</pubDate>
		<dc:creator>James Gaskin</dc:creator>
		
		<category><![CDATA[Technology Is Broken]]></category>

		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Enterprise 2.0]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/4511/zyxel-nsa-2400-overview</guid>
		<description><![CDATA[The ZyXEL NSA-2400 Network Attached Storage devices offers a solid chassis, a business-like attitude, and backup software for Windows clients and SQL and MS Exchange servers.
Tags: ZyXEL, NSA-2400, Network Attached Storage, backup software, SQL, MS Exchange]]></description>
			<content:encoded><![CDATA[<p>The ZyXEL NSA-2400 Network Attached Storage devices offers a solid chassis, a business-like attitude, and backup software for Windows clients and SQL and MS Exchange servers.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/ZyXEL" rel="tag">ZyXEL</a>, <a href="http://www.podtech.net/home/search/NSA-2400" rel="tag">NSA-2400</a>, <a href="http://www.podtech.net/home/search/Network+Attached+Storage" rel="tag">Network Attached Storage</a>, <a href="http://www.podtech.net/home/search/backup+software" rel="tag">backup software</a>, <a href="http://www.podtech.net/home/search/SQL" rel="tag">SQL</a>, <a href="http://www.podtech.net/home/search/MS+Exchange" rel="tag">MS Exchange</a></p>]]></content:encoded>
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	        <enclosure url="http://media1.podtech.net/media/2007/11/PID_012968/Podtech_ZyXEL_NSA_2400_Overview_ipod.mp4" length="video/mpeg" type="49568197"/>

	<itunes:author>James Gaskin</itunes:author>
<itunes:duration>12:38</itunes:duration>
<itunes:keywords>technology-is-broken, podtech, tech</itunes:keywords>
	</item>
	
	

	<item>
		<title>Listen In #1</title>
		<link>http://www.podtech.net/home/4353/listen-in-1</link>
		<comments>http://www.podtech.net/home/4353/listen-in-1#comments</comments>
		<pubDate>Wed, 10 Oct 2007 21:23:44 +0000</pubDate>
		<dc:creator>Paul Lancour</dc:creator>
		
		<category><![CDATA[Commissioned]]></category>

		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[SNWSpotlight]]></category>

		<category><![CDATA[Corporate]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/4353/listen-in-1</guid>
		<description><![CDATA[In this podcast from LSI, listen in as Harry Mason, Mike Gurin, and Tom Hammond-Dohl give a C-level perspective on the challenges faced by small to mid-sized businesses when data storage needs outpace existing capacity, and look at the opportunities available with new technology solutions. They discuss balancing the trade-offs, interface choices (Serial Attached SCSI, [...]]]></description>
			<content:encoded><![CDATA[<p>In this podcast from <a href="http://lsi.com/">LSI</a>, listen in as Harry Mason, Mike Gurin, and Tom Hammond-Dohl give a C-level perspective on the challenges faced by small to mid-sized businesses when data storage needs outpace existing capacity, and look at the opportunities available with new technology solutions. They discuss balancing the trade-offs, interface choices (Serial Attached SCSI, Fibre Channel), and scalability and networked storage insfrastructure.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/LSI" rel="tag">LSI</a>, <a href="http://www.podtech.net/home/search/Harry+Mason" rel="tag">Harry Mason</a>, <a href="http://www.podtech.net/home/search/Mike+Gurin" rel="tag">Mike Gurin</a>, <a href="http://www.podtech.net/home/search/Tom+Hammond-Dohl" rel="tag">Tom Hammond-Dohl</a>, <a href="http://www.podtech.net/home/search/data+storage" rel="tag">data storage</a>, <a href="http://www.podtech.net/home/search/Serial+Attached+SCSI" rel="tag">Serial Attached SCSI</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/4353/listen-in-1/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/10/PID_012803/Podtech_LSI_ListenIn_HarryMikeTom.mp3" length="11249679" type="audio/mpeg"/>

	<itunes:author>Paul Lancour</itunes:author>
<itunes:duration>23:22</itunes:duration>
<itunes:keywords>commissioned, podtech, snwspotlight, corporate</itunes:keywords>
	</item>
	
	

	<item>
		<title>PlatinumNAS_101</title>
		<link>http://www.podtech.net/home/4135/platinumnas_101</link>
		<comments>http://www.podtech.net/home/4135/platinumnas_101#comments</comments>
		<pubDate>Mon, 17 Sep 2007 15:00:17 +0000</pubDate>
		<dc:creator>James Gaskin</dc:creator>
		
		<category><![CDATA[Technology Is Broken]]></category>

		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Enterprise 2.0]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/4135/platinumnas_101</guid>
		<description><![CDATA[MicroNet makes external storage products for individual systems (PC and Macintosh) as well as Network Attached Storage devices. The PlatinumNAS Network Attached Storage Unit in this video compares quite well with competitor models. It&#8217;s small, quiet, easy to administer, and looks good on the shelf.
Tags: MicroNet, external storage, Network Attached Storage]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.micronet.com/General/">MicroNet</a> makes external storage products for individual systems (PC and Macintosh) as well as Network Attached Storage devices. The PlatinumNAS Network Attached Storage Unit in this video compares quite well with competitor models. It&#8217;s small, quiet, easy to administer, and looks good on the shelf.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/MicroNet" rel="tag">MicroNet</a>, <a href="http://www.podtech.net/home/search/external+storage" rel="tag">external storage</a>, <a href="http://www.podtech.net/home/search/Network+Attached+Storage" rel="tag">Network Attached Storage</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/4135/platinumnas_101/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/09/PID_012548/Podtech_PlatinumNAS_101_ipod.mp4" length="46759104" type="video/mp4"/>

	<itunes:author>James Gaskin</itunes:author>
<itunes:duration>12:00</itunes:duration>
<itunes:keywords>technology-is-broken, podtech, tech</itunes:keywords>
	</item>
	
	

	<item>
		<title>Iomega 150d Video Review</title>
		<link>http://www.podtech.net/home/2807/iomega-150d-video-review</link>
		<comments>http://www.podtech.net/home/2807/iomega-150d-video-review#comments</comments>
		<pubDate>Tue, 24 Apr 2007 23:44:21 +0000</pubDate>
		<dc:creator>James Gaskin</dc:creator>
		
		<category><![CDATA[Technology Is Broken]]></category>

		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Enterprise 2.0]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/2807/iomega-150d-video-review</guid>
		<description><![CDATA[A video review of the Iomega 150d, a new Network Attached Storage appliance from Iomega. The focus here is on the hardware details, and how RAID-1 and RAID-5 work and don&#8217;t work.
Tags: Iomega, 150d, RAID-1, RAID-5]]></description>
			<content:encoded><![CDATA[<p>A video review of the Iomega 150d, a new Network Attached Storage appliance from Iomega. The focus here is on the hardware details, and how RAID-1 and RAID-5 work and don&#8217;t work.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/Iomega" rel="tag">Iomega</a>, <a href="http://www.podtech.net/home/search/150d" rel="tag">150d</a>, <a href="http://www.podtech.net/home/search/RAID-1" rel="tag">RAID-1</a>, <a href="http://www.podtech.net/home/search/RAID-5" rel="tag">RAID-5</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/2807/iomega-150d-video-review/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/04/PID_011026/Podtech_Iomega150d_ipod.mp4" length="36815845" type="video/mp4"/>

	<itunes:author>James Gaskin</itunes:author>
<itunes:duration>12:41</itunes:duration>
<itunes:keywords>technology-is-broken, podtech, tech</itunes:keywords>
	</item>
	
	

	<item>
		<title>SNWSpotlight AM - Tuesday, April 17th, 2007</title>
		<link>http://www.podtech.net/home/2734/snwspotlight-am-monday-april-17th-2007</link>
		<comments>http://www.podtech.net/home/2734/snwspotlight-am-monday-april-17th-2007#comments</comments>
		<pubDate>Tue, 17 Apr 2007 13:00:00 +0000</pubDate>
		<dc:creator>Paul Lancour</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[SNWSpotlight]]></category>

		<category><![CDATA[Corporate]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/2734/snwspotlight-am-monday-april-17th-2007</guid>
		<description><![CDATA[SNW Spotlight is your source for the latest information from Storage Networking World, in San Diego.
In this edition of SNW Spotlight, all things SAS. As Serial Attached SCSI makes great inroads into the market, the Storage Networking World conference turns it&#8217;s attention to this relatively new technology. Find out where SAS stands today, and what [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://snwspotlight.com">SNW Spotlight</a> is your source for the latest information from Storage Networking World, in San Diego.</p>
<p>In this edition of SNW Spotlight, all things SAS. As Serial Attached SCSI makes great inroads into the market, the Storage Networking World conference turns it&#8217;s attention to this relatively new technology. Find out where SAS stands today, and what the experts expect from SAS in the future. SNW Spotlight is brought to you by <a href="http://www.lsi.com">LSI</a>.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/SNW+Spotlight" rel="tag">SNW Spotlight</a>, <a href="http://www.podtech.net/home/search/Storage+Networking+World" rel="tag">Storage Networking World</a>, <a href="http://www.podtech.net/home/search/SAS" rel="tag">SAS</a>, <a href="http://www.podtech.net/home/search/SCSI" rel="tag">SCSI</a>, <a href="http://www.podtech.net/home/search/LSI" rel="tag">LSI</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/2734/snwspotlight-am-monday-april-17th-2007/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/04/PID_010934/Podtech_LSI_SNWpodcast2.mp3" length="4017275" type="audio/mpeg"/>

	<itunes:author>Paul Lancour</itunes:author>
<itunes:duration>04:10</itunes:duration>
<itunes:keywords>podtech, snwspotlight, corporate</itunes:keywords>
	</item>
	
	

	<item>
		<title>Utility Computing - Is It Real?</title>
		<link>http://www.podtech.net/home/2293/utility-computing-is-it-real</link>
		<comments>http://www.podtech.net/home/2293/utility-computing-is-it-real#comments</comments>
		<pubDate>Tue, 06 Mar 2007 20:13:48 +0000</pubDate>
		<dc:creator>Paul Lancour</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[BearingPoint]]></category>

		<category><![CDATA[Corporate]]></category>

		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/2293/utility-computing-is-it-real</guid>
		<description><![CDATA[Utility computing is not a new concept, but the technologies that make it viable are finally maturing. Properly deployed, utility computing can increase server utilization rates, reduce the requirement to build overcapacity and lower operating costs. This podcast identifies key success factors for organizations hoping to capture the benefits of utility computing.
Moreover, utility computing is [...]]]></description>
			<content:encoded><![CDATA[<p>Utility computing is not a new concept, but the technologies that make it viable are finally maturing. Properly deployed, utility computing can increase server utilization rates, reduce the requirement to build overcapacity and lower operating costs. This podcast identifies key success factors for organizations hoping to capture the benefits of utility computing.</p>
<p>Moreover, utility computing is a dramatic departure from the ways IT departments have traditionally worked. Like providers of electricity, gas, water and other utilities, organizations can use the utility computing model to consolidate capacity and automatically allocate resources based upon the real-time requirements of users.</p>
<p>As a result, the utility computing model can contribute to achieving extremely high server utilization rates &#8212; and greatly save when it comes to the cost of adding and managing data center capacity in the traditional way.</p>
<p>Join <a href="http://www.bearingpoint.com/">BearingPoint</a> technologist Frederic Veron to explore why, for these reasons and more, BearingPoint believes that the time is right to implement utility computing.</p>
<p><!--<br />
<i>Transcript:</p>
<p><strong>Host: Paul Lancour - PodTech<br />
Guest: Frederic Veron - BearingPoint<br />
</strong></p>
<p><strong>Paul Lancour - PodTech</strong><br />
I am Paul Lancour with PodTech.net.</p>
<p><strong>Frederic Veron - BearingPoint</strong><br />
It shifts the culture for the organizations that are using this computing environment.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
That’s Frederic Veron, Managing Director with BearingPoint, talking about moving to a Utility Computing Model. He says, it’s a true shift in the way an enterprise views the role of computing in the organization. I started our conversation by asking Frederic to define terms for us.</p>
<p><strong>Frederic Veron - BearingPoint</strong><br />
What we call Utility Computing is a complete environment that provides on-demand computing infrastructure to all applications and users in the enterprise that is delivered automatically over the network on a subscription fee basis and with differentiated services. So, there is a number of aspects here that are really key; one is, that it’s on-demand; two is that it’s a shared infrastructure; three that it is as familiar (ph) as possible and four is that you have a service model attached to it, which allows the users to subscribe to it and then allows the organization to provide and deliver services that are differentiated in terms of performance, in terms of key characteristics.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
What are the key challenges that an organization would face when making this move to a more utility computing model?</p>
<p><strong>Frederic Veron - BearingPoint</strong><br />
Challenges are from different angles. Obviously there is a technical challenge because solutions associated with utility computing architecture are not all matured and pieces of the solution tends to be somewhat innovative and emerging still. So, there is the technology aspect, but beyond the technology and probably more importantly it requires the organization to transform its model, its business model and service delivery model to achieve the efficiency in the delivery of such services and that transformation is something that needs to happen in an environment that lower the risk as much as possible, which makes it quite difficult to manage.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
So, it sounds like, although there is a large technological component to this that it really is more of an organizational cultural shift that needs to take place along with the new technology.</p>
<p><strong>Frederic Veron - BearingPoint</strong><br />
Absolutely and it’s that combination that makes it even more difficult.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
So, what are the processes that need to be in place in order to make this happen?</p>
<p><strong>Frederic Veron - BearingPoint</strong><br />
  Well, there are a number of processes. We tend to use iTone as it’s kind of a starting point, but it’s just to kind of frame with some of the processes to be looking at, but there are other processes that tend to bit more operational in nature and frankly the ones that are also important are the ones that pertain to the servicing of this environment. So, everything that would even sound a little bit marketing are actually quite important, which is the part that I was mentioning a bit earlier, which is around defining the services, the computing services that would be delivered to the organization as well as defining their key characteristics, features if you will, and finally defining their pricing so that the user can actually pick and choose, would that form is best for their application at right price point for them.</p>
<p>So, if you want to look at it, the central circle here is iTone and a number of operational processes which are very typical in the computing environment, such as provisioning, decommissioning, dealt out of servers and systems, testing etcetera; capacity management, performance management, capacity planning, configuration management etcetera; but more importantly, I think people will need to also look at the outer circle of that process map, which really focus more on the servicing and marketing aspect of the utility.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
Then from a personal point of view, what people do you need to have in place in order for this to work well?</p>
<p><strong>Frederic Veron - BearingPoint</strong><br />
So, the people are probably the same people that are today in the organization. There are a number of technologies, they are going to be introduced and therefore a skillset has to be updated and refreshed and training has to happen, but the people themselves would probably be the same. There going to be some new functions added to the organization and those could be people that are coming from the organization and are just being retooled or a new hire.</p>
<p>One of the impact of utility computing that we work vis-a-vis client is that actually there is an entire optimization of the organization and beyond the skillset and toolsets, looking at where the people are located and how the process is working, how you decompose that process and potentially how you could displace some component with the process to regions or area in the world that are slightly cheaper would actually be something that an organization would want to do, because they would obviously drive some benefits out of there and those benefits are mainly coming from the labor arbitrage. So, the people are impacted, but the entire organization is actually optimized overall.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
So, again more of a cultural shift than an actual change in personnel?</p>
<p><strong>Frederic Veron - BearingPoint</strong><br />
  Yes, and when you talk about cultural shift, it’s really beyond the organization that’s typically operates and manages this environment. It will also shift the culture for the organizations that are using this computing environment, especially in the application development groups or also known as the CIO groups and the business units, they will have the different interaction with the central or shared organization that typically deliver such systems to request those systems, to access those systems, to use them and to be charted back as well.</p>
<p>So, that interaction is changing quite a bit from an environment where that typically involve this share organization toward the end of their process of the SDLC life-cycle. They are going to now try to move this up and engage this organization much earlier in the process and then this organization now has at disposal a number of tools that would allow them to deliver and provision servers and systems much faster.</p>
<p>So, the interaction will be much more fluid and actually more on real time basis. Before in the old world, an application that would require systems would typically tend to ask for those systems a bit later in the SDLC process and then would have to wait for quite sometime, 60 days, 90 days or even more to get that system in, up and running. So, obviously this new framework and this new approach to computing is very beneficial for both parties.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
As we move into this new world once again, what kind of standards do we need to apply for technology?</p>
<p><strong>Frederic Veron - BearingPoint</strong><br />
So, the standards are going to be very critical because you want to standardize as much as you can, your computing environment. It’s a pretty basic statement and for an organization to do so, and you have to define what typically engineers in those organizations refer to as standard stacks. Those standard stacks have a number of components from the hardware level to the OS level, to the software level and you can find organizations that have tens of those. It’s one thing to have tens of those and to have them documented; it’s another thing that even have those documented. So, there is the maturity here and the more matured you are, the more documented and the more you can enforce them the better off you are. Obviously having less of them is quite important as well.</p>
<p>Now, there is no standard prerequisite if you will to move into this particular mode, into this particular framework. There is no limitation in terms of hardware and there is no limitation in terms of OS and it can be because the whole point is for an organization to pretty much include all these IT computing assets. So, whatever they are using needs to be part of this framework and part of this transformation.</p>
<p>There are tools and software solutions that allow and help organizations to better manage their computing assets and some of these tools do have limitations in terms of the OS they support or the level of software that they support or even sometime as the hardware they support; but obviously what an organization such as our clients would do is to deliver and define a map of tools that would serve you all the requirements and support all the different standard stacks.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
So, when moving toward a utility computing model, what kind of service options should an organization be thinking about and then how will those service options be delivered ultimately to the users?</p>
<p><strong>Frederic Veron - BearingPoint</strong><br />
  In terms of deployment of such solutions, typically large organizations are looking at this because they are the ones that have a large number of distributed systems and would have a significant impact on the financials, much, much greater than the ones for this small organizations. So, a large organization with various systems will look at implementation plan that is going to be by definition lengthy, complex and quite large, and therefore, the only way this is going to be successful is by breaking it down into more manageable PCs that have specific value attached to them.</p>
<p>To transform to such a degree, an environment that has tens of thousands of servers &#8212; we are talking about a year, two years, three year. Therefore, one needs to look at the entire set of activities that need to happen to produce value very early in the program. We break it down into a portfolio of activities or portfolio of services if you will, and in that portfolio with a number of threads very well-defined that will be aligned with different components we talked about before such as, technology, people, operations and processes, financials etcetera. We are talking about number of threads here, with number of projects in each of these threads that will constitute the portfolio and one needs to manage that as a portfolio with its ups and downs and overall getting the organization towards its end goal.</p>
<p>The first aspects are specific around understanding the application environment, understanding their requirements, understanding their architecture, but we should not look at it as a monolithic component because organizations such as those have thousands of applications and small organizations probably 100 applications and these applications are always changing and evolving. So, you have got to have a process by which you can actually do an application review on a regular basis. So, you understand what application can move to the utility versus the ones you can’t move to the utility and create a (Inaudible) schema to go one-by-one in the right order. That&#8217;s one aspect of it; and prior to this, you also need to understand your current environment and your standard stacks so that you can actually evolve this environment towards your end state architecture, a piece at a time.</p>
<p>Initially we believe that and we have experienced that it is very unlikely to create one single utility as it’s impossible to have one single utility at the beginning and use it until the end. The notion here is that an organization will create a number of utilities that will be specialty utilities. For instance, the utility around WebLogic for instance or a database utility around &#8212; I don’t know, an Oracle database, we had one of the clients using, for instance, SQL 2005 utility.</p>
<p>Those are specialty utilities that will be created throughout the organization and will be servicing the application environment on an as needed basis. Case-by–case, the application owner will do business case and we will see that they can lower their cost of implementation by accessing those utilities. As time goes, the utility is being more and more used and therefore its unit cost is going down and the entire utility takes over your tool environment, competing environment of the organization.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
So, it sounds to me like you are saying, it’s not about taking a snapshot of where we are right now and finding a solution to that, but it’s about building into that solution, a dynamism that will allow it to continue to meet the needs of the (Inaudible).</p>
<p><strong>Frederic Veron - BearingPoint</strong><br />
Exactly, it’s not like the systematic and sequential, wonderful process. It is more an evolving process an evolving transformation and you get to build it, frankly a bit at a time.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
Some of the research bears out the need for this was some of these larger organizations you’re talking about with tens of thousands of servers when one looks at the user processing power or storage utilization, the numbers for some of those organizations are pretty staggering, how underutilized it is.</p>
<p><strong>Frederic Veron - BearingPoint</strong><br />
  Yes, overall in industry, what we have experienced is typically on the server side, it’s anywhere between less than 10%, probably all the way to 50%, 60% on average. Obviously, some areas and some servers are used at a higher utilization rate like 80% or 90%, but if you were to look a typical environment, which has 10,000 plus servers those servers are averaging about 20% utilization. On the storage side, there are multiple ways of computing the storage utilization, but overall it’s also very much under-utilized.</p>
<p>And the issue with storage, and to some extent the server as well, is that once the disc is (Inaudible) some space on the disc is allocated to an application; let’s say a terabyte, because the application owner and the business folks have identified that they will probably need that space to support the volume of transaction associated with this application, once it is allocated to this application, there is no easy way and definitely not the permitted way to reclaim that space. So, if once this application is only using half of it, the other half will never be reused. Reclaiming the space is possible, but it’s a very manual and hard process to go through and you typically have to shut down the application to move it to somewhere else, while you are reclaiming the space, which doesn’t make it very easy for the technology folks to do that in the right time.</p>
<p>So, once the storage is allocated, it is there and the result of this is that; a) The storage space is growing year after year, we have seen numbers from 30%-60% at organizations and what is adding to this is actually it’s not being used very much. So, it’s higher cost, it’s still a very low utilization, overall of a pretty low return on assets in each area.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
What about the role of Virtualization in this? What role is it playing now and then what promise does it hold outs to make utility computing that much more efficient in the future?</p>
<p><strong>Frederic Veron - BearingPoint</strong><br />
  Virtualization is one technology that is quite well-known or has been known for sometime now and is coming to a point where it’s rather mature. What virtualization allows technologies to do is on one single physical box or one physical server they can implement multiple systems, multiple virtual servers and those virtual servers would look like to user exactly like a regular physical server and they would not know the difference. Those servers will be separated from one another through the Virtualization Technology.</p>
<p>There is number of terms that people use in this area, such as zones of containers etcetera; but pretty much the notion is that it creates the ability to have multiple machines, virtual machines if you will, running on a physical machine, which would allow each organization to implement multiple applications on one single machine where before it would have been a bit more difficult and they would have had potential application resource conflict. Here, they can separate the applications and therefore have an environment that runs much more smoothly.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
Anything else you’d like to share with our listeners on this podcast about Utility Computing?</p>
<p><strong>Frederic Veron - BearingPoint</strong><br />
  Utility Computing is a term that people tend to use for technical solution. Our experience shows that while the technical solution is critical for its success, you have to take into account all the different PCs and its real transformation. So, it’s not only technology, it’s also around the service model and the ability of the organization to service its users; it’s around the business model and how you charge back computing the power to the users and by the way when I talked about computing, it’s computing plus all of its accessories if you will, not only the machines, but where the machine designs, the facilities, the power etcetera.</p>
<p>So, there was a number of components there that need to be taken into account and it’s transforming the way that the different technology group in organization are going to look at computing, they are going to look at capacity and they are going to plan this capacity going forward. So, when you look at Utility Computing what is the way, we understand utility computing and we work with our clients on utility computing, you have got to look at all these different aspects.</p>
<p>Overall there is a tremendous opportunity out there to reduce cost significantly because over the years the distributed systems have grown 20%, 30% year over year and utilization is so long that there is an opportunity to reduce a number of systems and still have the same computing capabilities. Initial numbers on business cases are quite astonishing. The return is very high, the transformation is not an easy one, but it is possible and we believe that this is going to be a revolution in the technology area for the next years to come.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
Frederic, thank you very much for taking out the time to speak with us today.</p>
<p><strong>Frederic Veron - BearingPoint</strong><br />
You are very welcome. Have a good day.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
Frederic Veron is Managing Director of BearingPoint.</p>
<p>Copyright &copy;2006 <a href="http://PodTech.net">PodTech.net</a>. All rights reserved. Privacy policy</p>
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<p>Tags: <a href="http://www.podtech.net/home/search/Utility+computing" rel="tag">Utility computing</a>, <a href="http://www.podtech.net/home/search/BearingPoint" rel="tag">BearingPoint</a>, <a href="http://www.podtech.net/home/search/Frederic+Veron" rel="tag">Frederic Veron</a></p>]]></content:encoded>
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	<itunes:author>Paul Lancour</itunes:author>
<itunes:duration>18:48</itunes:duration>
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		<title>Sun and Intel CEOs Announce New Agreement</title>
		<link>http://www.podtech.net/home/1944/sun-and-intel-ceos-announce-new-agreement</link>
		<comments>http://www.podtech.net/home/1944/sun-and-intel-ceos-announce-new-agreement#comments</comments>
		<pubDate>Tue, 23 Jan 2007 18:02:42 +0000</pubDate>
		<dc:creator>Paul Lancour</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Sun Microsystems]]></category>

		<category><![CDATA[Intel]]></category>

		<category><![CDATA[PodTech News]]></category>

		<category><![CDATA[Technology]]></category>

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		<description><![CDATA[Sun CEO Jonathan Schwartz and Intel CEO Paul Otellini took the stage in San Francisco Monday to announce a new alliance. Listen here for the audio of the entire presentation and the Q&#038;A session.
Transcript:
Guest: Jonathan Schwartz - Sun
Guest: Paul Otellini - Intel
Jonathan Schwartz - Sun
  Well, good morning everybody. I think we’ve got a [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://media.podtech.net/redirects/sun/">Sun</a> CEO <a href="http://blogs.sun.com/jonathan/">Jonathan Schwartz</a> and <a href="http://media.podtech.net/redirects/intel/">Intel</a> CEO Paul Otellini took the stage in San Francisco Monday to announce a new alliance. Listen here for the audio of the entire presentation and the Q&#038;A session.</p>
<p><i>Transcript:</i><br />
<strong>Guest: Jonathan Schwartz - Sun<br />
Guest: Paul Otellini - Intel</strong></p>
<p><strong>Jonathan Schwartz - Sun</strong><br />
  Well, good morning everybody. I think we’ve got a pretty interesting day ahead of us. What I’d like to do is, first of all, welcome Paul and the Intel team. As somebody earlier remarked, it was interesting to see those two logos side by side up there, with no spontaneous creation of energy around them. We think today really changes the marketplace for Sun, it certainly opens up a new era in our future. We are really looking forward to talking through what it is that we’re all about.</p>
<p>So, what I’d like to do, and maybe give Paul an opportunity to take a little rest here, is actually talk back to a meeting, and I don’t know if you remember this Paul, but when I was announced as the CEO of Sun, that was back in April of last year, I made a series of phone calls, and probably first on the list was a call to Paul to say, surely, there’s more that we could do together. I mean we are really fundamentally engineering companies, we’re both really focused on innovation and opportunity. We then had dinner in a San Francisco restaurant, which Paul enjoyed a great deal, he came to my neighborhood, which I was happy about. We really got to talking about the marketplace, and it really struck me at that point, the more we talked, the more similarly we viewed the market, the more similarly we viewed the market opportunity. </p>
<p>A slide that can give you a little picture of that is really quite simple. The more folks come online, the more services they want to get access to. You want to get access to your Gmail account, you want to get access to your work, you want to get access to the new entertainment services. The more folks we could bring online, the more opportunity on the network, the more opportunity that would drive in the world’s data centers and network operation centers to fuel that demand. This is a very simple idea, but really the volume on the front end of this is what defines our markets. The accessibility, the affordability, and the innovation that really captivates consumers brings people online and creates economic opportunity, and certainly for Sun and Intel back in the world’s data centers. </p>
<p>So, what I thought I could do is just give you a little bit of a perspective on, not only our business model and the way we see the marketplace, but put our relationship today in the context of the business that we’re ultimately building, and then I will turn it over to Paul to talk about some of the things that we’re going to be doing together. </p>
<p>So, if you spend anytime around Sun, you’ll hear us talk about the four S’s. We’re basically in four businesses, and those businesses are Software, Server, Services and Storage. Now, for us those businesses are a Venn diagram, because there is a considerable amount of overlap between them. Customers really don’t want to have to make four entirely distinct and separate and disparate decisions, and similarly as an R&amp;D company, we don’t want to have to do completely independent R&amp;D to go pursue these marketplaces.</p>
<p>So, we want to leverage to the extent that we can the core innovations we have at Sun, the core systems engineering expertise, software expertise, and market expertise. To the extent that we can, that creates a very efficient model for R&amp;D as well as a very efficient mechanism to go pursue the marketplace, but importantly for Sun, we cannot be just about our own intellectual property. We cannot simply attempt to lock piece A to piece B and piece C, that’s not how customers buy as we see in the marketplace, that’s not what ultimately we believe the market actually wants. </p>
<p>So, if you look at how we go pursue the marketplace, we tend to meet customers where they are today. Our servers at this point run both the SPARC as well as AMD, and going forward, the Intel servers we build are not just about running Solaris, they’re about running Windows, they’re about running Linux, they’re about running Red Hat. </p>
<p>The software we ship, and I’ll give you a graphic to really make this point in a moment, dominantly runs off of Sun hardware. The majority of the software that Sun builds is running on Nokia hardware or on Intel hardware or on &#8212; certainly non-Sun hardware, HP, Dell laptops and notebooks along with those systems and servers up in the network. </p>
<p>Our storage business tends to be very, very cross platform. A very significant portion of the storage we build in the marketplace, whether it’s archive systems or enterprise storage, attaches to an IBM mainframe or to an HP server, or to a Windows server. </p>
<p>Then finally our services business, customers don’t want to just go to a company they can support only its own products, they need those products in deployment attached to a world of other innovations and opportunities. So, really this is our view of the marketplace. We meet customers at the edges of this Venn diagram and then we do our best to bring them toward the centre, knowing full well, there’s only one customer in the world who only buys from Sun and that’s our Chief Information Officer and we don’t expect to clone him anytime soon. </p>
<p>So, fundamentally behind this is a very simple concept that I know &#8212; also, Paul and I spoke about, which is a belief that volume drives value. So, what you see up in front of you here is a chart showing since we announced the open sourcing of Solaris, announcing that Solaris would be cross platform, would run on anybody’s hardware, what happened when we left those downloads free onto the networks? So, you’ll see back in March of 2005, when we began this program, we have come close to, if not, I don’t have the exact numbers in front of me right now, around 7 million licenses total distributed out into the marketplaces, 7 million licenses. What’s truly interesting about those download figures is how significant a proportion of those downloads are actually running on Intel and x86 hardware out in the marketplace, nearly 70%.</p>
<p>So, 7/10 downloads, 7/10 of those licenses of Solaris into the marketplace were not running on Sun hardware, they were running on Intel innovation. They were running on systems built by HP and DELL and IBM, and clearly if there is going to be an indication of opportunity for us to work together, it looked an awful lot like, here is a great motivation. It’s evident that customers wanted us to work together, and so clearly we wanted to do exactly that. </p>
<p>So, I think you’ve seen some of the news come out this morning, but as we were discussing with the media this morning, you’ve seen one out of three elements of this relationship. To just walk you through what in fact is going on. We are announcing today a relationship in which Intel will endorse Solaris, will support it across a broad range of Xeon platforms, will agree to OEM Solaris out into the marketplace, and to ensure that the market gets the support it needs in running and optimizing Solaris on Xeon platforms. This is a market changing event. This totally changes the perspective that a customer has on how they can do business with Sun, and similarly how they can do business with Intel. </p>
<p>So, Intel has agreed to really promote Solaris, to help us collectively go off and build the marketplace and the ecosystem around that, and reciprocally Sun is announcing today that we are going to be building a complete line of Xeon servers as well as workstations, complementing and augmenting a very rapidly growing server business that we have at Sun. You’ve probably seen the double digit growth we’ve posted now for consecutive quarters. This just opens yet more opportunity creates more choice for consumers, and again, not just running Solaris, but running Windows as well as Linux that’s out there. </p>
<p>Lastly, and I think what’s most interesting to me is &#8212; in fact our teams had a dinner back in December to help prep them for working together on getting this agreement struck, and it was evident, we had all of the heads of our product businesses there, and similarly Paul had some of his leading products folks there as well. We’re both engineering companies, we’re both companies focused on technology, focused on the advancement of our own technologies, using process, using wisdom about the marketplace to create new innovations that really capture and captivate consumers. </p>
<p>So, we’re also announcing today that we’re going to be collaborating on the next generation of our software leveraging Intel software expertise, the next generation of systems leveraging Intel microprocessors as well as Sun Systems engineering capabilities. What does that hold for the future? Time will tell, we’re pretty certain you all will be paying attention to that, and certainly we think there is just a world of opportunity out in front of us. So, this is really a comprehensive relationship. This is not simply a buy-sell arrangement. This is a mechanism that brings the two of us together and creates new market opportunities and new options as well as new value for both of us. </p>
<p>So, the substance of our collaboration, why don’t I just quickly walk you through this, I think you can read this on your own. Again, from the Intel side, Solaris will now be a Tier 1 operating system in the Intel definition, which again confers upon Sun and the ecosystem built up around Solaris in the OpenSolaris Community, a great opportunity to go drive after the volume leading microprocessors in the marketplace. This really brings Intel’s involvement in not just the product evolution, but also the community evolution around the Open Source Java platform, NetBeans, as well as Solaris. Then importantly, Intel is going to help make sure that we know how to optimize Solaris well for Intel microprocessors, so we end up with a better total solution for customers. </p>
<p>On the Sun side, we’re certainly looking forward to building out uniprocessor Dual and Quad Core processor systems. I think we’ve also suggested that we’re not just going to end there, this is &#8212; again, we see the marketplace is growing, both in requirements as well as the need for scale. We’re going to be building out things that are greater than four way, and I don’t think it takes a lot of creativity to figure out what’s greater than four way, but it sounds an awful lot like an eight way. As we go &#8212; yeah, six way, probably not. Again, this is a mechanism for both of us to get together to do the engineering, to do the hard work, to invent things that really capture and captivate consumers. </p>
<p>So, with that I’d like to pass the pickle to &#8212; actually you have your own pickle. Paul Otellini, Chief Executive Officer in Intel. Thank you very much. </p>
<p><strong>Paul Otellini - Intel</strong><br />
  Thank you, gentleman. As Jonathan said at one level the very highest level, this is about Intel endorsing and embracing Solaris and this about Sun endorsing and embracing Xeon, but I think there is a lot more behind that story and to give you some of our perspective on that. I thought it has been just a couple of seconds talking about how we at Intel view the enterprise environment today. At the highest level, the biggest single thing that’s happening is it all data centers regardless of their size are now focusing on evolving to a service oriented architecture and what that means we’ve think about the data center providing the critical services for a company, large or small. It means you start worrying about the cost of that echoes of that environment. They overall ecosystem built out in a particular how you use your equipment.</p>
<p>Thinks like utilization rights of servers are becoming very, very critical particularly in the era of rising energy cause. So, you want to able to use them more, but also have them costless in terms of the overall construct at the data center. As this happens, we look at things that are important to CIO’s and data center managers today. One of the things that’s popped up to us is that Solaris is evolving as a mainstream operating system, as you saw some other rate on the downloads, but it also it’s mainstream and enough itself and just to the equipment the Sun ships.</p>
<p>Now we’ve the opportunity to have Intel Inside many of those boxes, but it is becoming as the slide as the Mission-critical UNIX for Xeon. What is that mean? It means that we can collaborate together to make sure that the feature sets that people are &#8212; who buyers are focused on that is availability, reliability, Demand Base Switching, virtualization those kinds of features can be unleashed from the microprocessor through the operating system into the hardware the people buy, this lowers are in customers cost and increases the utilization rights. It’s all very, very good.</p>
<p>All the customers are demanding more, more flexibility, interoperability that also a strong argument for us to work together Sun is in a unique position, rather unique position or being the operating system vendor and the supplier of the hardware. That means, we can collaborate to be able to take advantage of a lot of these deep features been in a microprocessors and surrounding architectures. Then the third point is the Intel architecture is expanding.</p>
<p>It’s expanding upwards into the high end of the data centers and downwards into mobile devices, but if you’re independent software developer, thinking about Solaris now, being able to think about Solaris and conjunction with Xeon, which is the volume leader in the marketplace. It’s really important to you as a software developer. You can now take advance of the install base of the Intel hardware that’s out there from Sun and other vendors, but also focus your efforts on Solaris. In terms on Solaris on Xeon in terms of being able to find new markets for your software. In terms of Intel in the enterprise, the driving feature in the enterprise is Moore’s law. It’s been sold for almost 13 years now and Moore’s law gives us more, more transistors.</p>
<p>Up until very recently, the more transistors met simply higher clock speeds. That’s changed it changed in the last year and it’s going to change. I think systemically going forward to where we’ll deliver more performance, but we do it through delivering multiple cores more and more cores of microprocessors on a single chip. That leads to overall lower power requirements, lower cost but gives people more performance. That transistor budget though the Moore’s law gives us, also gives us the ability think but it is the template to put new features on to the chips. You’re seeing Intel developed things like I/O virtualization.</p>
<p>Virtualization of the kernel capabilities to build or run multiple operating system environments on a single microprocessor, which is been true in mainframes for long time and now is coming down to volume-based servers. Intel &#8212; from our perspective has done a good job in the last year, meeting all of our commitments in terms of new products coming into the marketplace. We’ve been at or ahead of schedule on every new server chip we’ve developed and we now have industry leading performance on 28th of the top 29 industry benchmarks for servers in terms of performance or energy efficiency of those kinds of  metrics. We were the first to market with quad Core. We started shipping quad Core in the third quarter and ramp that volume up in the fourth quarter.</p>
<p>Now you see our quad Core products setting performance metric records out in the industry. We’re stopping Jonathan talked about a deep collaboration. That collaboration goes beyond today’s products and we’re excited about working with Sun or what we can do tomorrow, not just 2007 but beyond. We have a lot of new and exciting products coming out on the next generation Silicon Technology, which is 45 nanometers. This technology is extremely healthy at our conference call last week. We talked about Intel now, microprocessors built on this technology, booting four operating systems and for those members of the press that are interested we’re going to have a deep breathing on 45 nanometers up in Oregon next Monday.</p>
<p>You can talk to our PR people. If you’re interested in attending that that would be one we can actually see what a construct of this technology is like, look the fab look at the products that have been built on it. I think it will be very exciting for you. We have three fabs coming up on this technology in 2008, but I think I talked enough about the technology maybe I think it would be best now to turn a back over to Jonathan and he can tell you about why he was interested in Intel.</p>
<p><strong>Jonathan Schwartz - Sun</strong><br />
  I offered earlier in the day to allow Paul to walk you through this slide. I am, so, thinking about this. This is actually as a very natural collaboration and I want to try to convey to you how we think about our business and how you should look about the some of the strategic moves you’re going to continue to see from Sun as we go drive forward. Every business we built at Sun is independent of the others. They are related to one another, but they cannot be exclusively dependent upon one another. If all we do is built software for our own microprocessors or our own systems. We’ll by definition not be able to go after – majority of the marketplace. The same applies for our storage business.</p>
<p>We cannot simply attach to Sun servers or to the Sun software that obviously misses the majority of the marketplace. By definition, we’re a minority of the marketplace and we’re looking forward to go participate in as broad a market as possible. So, you can dismiss the fact that one looking at our software business, there is a very natural relationship with the volume microprocessor leader in the marketplace. Again if you look at the numbers that are out there, if you look at where people built applications. They’re building them on Intel microprocessors they’re building them on laptops and notebooks, PCs as well as servers.</p>
<p>So, for us, this is an enormous expansion of the market potential, because we can leverage Intel’s brand, Intel’s reach, Intel’s momentum in the marketplace that gives to our consumers to developers as well as the enterprises, more choice and more options that creates more value for Sun. In the fact that we can reach a much, much broader marketplace.</p>
<p>So, frankly along with the technical expertise the fact that when we hurdle together, we end up having engineering interchanges, which create value for both companies. One of the most exciting things here and I think one of the things that is, is really the story underlying all of this. Is the fact that Intel and Sun getting together around the promotion and the endorsement of Solaris changes the game in the marketplace; what was, potentially in question two or three years ago, which is what happens to Solaris. Does it suffer the same fate as some of the other UNIX is in the marketplace that issue is now off the table.</p>
<p>We clearly have volume, we clearly can work together with Intel to amplify that volume and not just – go look at the market as it currently is and sharing a vision of where the market is headed next to what Paul just said? The fact that we can excitedly sit down with Intel and say tell us the features you’d like us to expose through the operating system. We’re already talking about I/O virtualization as well as the next generation of network optimization of application performance. These are the kinds of things we can do working together and again that creates market opportunity for Sun, creates adoption, and momentum behind Solaris, and if there is a better leading indicator for the future of Sun’s fortune, I can’t think of it than the adoption and the  proliferation of Solaris.</p>
<p>So, tell us this is a very natural relationship, we’re very appreciative of the work that the Sun and Intel teams have been doing over the past 6 months as we tried to figure out or how is it we worked together. I think we have had a bit of an ebb and flow in our relationship and I think we’ve only been detecting flow in the past 6 months and I think we want to continue seeing that go forwards, so again this is to us, this is a historic moment. This definitively changes the game in the operating system landscape, changes the market opportunity for Sun gives developers that want to use technologies from Sun as well as from Intel new choices, new opportunities, new performance, new economics. The fact that we can give more choice to customers that ISV’s have a higher volume platform now to plan. There is just a tremendous opportunity both for the Intel side as well as for the Sun side.</p>
<p>So, we can do what we do best and in concert with Intel’s obvious strength and volume, and brand out in the marketplace. We can combine forces to really go after a next ways of opportunity. So, again, I don’t think we could be happy with the relationship, more expectant of the benefits. This is going to bring to us and to bring to customers ultimately at the end of the day. It’s all about them any ways. So, with that why not I turn it over to Russ and maybe we’ll field some questions.</p>
<p><strong>Russ</strong><br />
So, we’ve got some folks moving around the room here with some microphones. So, in just a moment, we’ll start, but I’ll do have to ask you or we’re going to be online on the web, so I need to identify yourself and the company you’re with, so that people listening in and can also get that information and with that it also if you like to direct your questions to either of these two, just let us &#8212; let me know. So, with that I think we’ll start.</p>
<p><strong>Tom </strong><br />
Hi, Tom Sanders (Inaudible) where will the Intel processor sit next to the AMD line?</p>
<p><strong>Jonathan Schwartz - Sun</strong><br />
Right next to it; different boards.</p>
<p><strong>Paul Otellini - Intel</strong><br />
Yeah, probably different boards; haven’t got on that level of collaboration yet. </p>
<p><strong>Tom</strong><br />
I mean is it going to be &#8212; can I choose between a Intel skew and an AMD skew for the identical system or what is it going to look like?</p>
<p><strong>Jonathan Schwartz - Sun</strong><br />
So, I guess two things, one, I’d refer you to John Fallow (ph) and he can talk about specifics of the segments we’re going after. The end of the day, customer will define that. The customer will determine what they want to buy from Sun and what the underlying infrastructure needs to look like? That applies by the way to software as well as hardware because we do an awful lot of business out in the marketplace now, satisfying Window’s demand as much as Linux’s demand.</p>
<p>So, that’s not so much a grand strategic plan about how we carve up the market that’s really a – let’s look at the marketplace let’s go figure out where Intel innovation really creates new opportunity, let’s go after that.</p>
<p><strong>Ian Kinfer - Bloomberg News</strong><br />
Ian Kinfer; Bloomberg News. Jonathan. you mentioned number of facts is one into your decision, but all other the things you said about Intel is pretty much always been true of the Intel in terms of scale, size, power in the marketplace, so why now would be the question place.</p>
<p><strong>Jonathan Schwartz - Sun</strong><br />
  Well I think a few things, number one the fact that Solaris was growing as rapidly as that has not always been true. I mean go look at the chart is just been a rocket ride up into the right that changes again. Secondly our server business has been growing double digits and that’s over the past four consecutive quarters on the spot side, triple digits on the x64 side. Frankly I think we’re different company in were obviously coming at this relationship in a very different way.</p>
<p>Thirdly, I think there has been a change in our view of the marketplace and how we want to go after it, maybe leaving some of the rhetoric of the past behind us. Again, one of the first calls I made having gotten my shiny new job was to call Paul and say, “what can we do together?” because clear &#8212; of course, we’re going to compete we’re both very large companies. We compete with almost everybody in the marketplace, but where can we go collaborate to create value for both companies, so again this is an either/or relationship for Sun. This is very much in an relationship. I think it is also a reflection on time and place, but maybe I’d also ask Paul to respond to that.</p>
<p><strong>Paul Otellini - Intel</strong><br />
Sure. From our perspective, this is not just a chip deal, that’s certainly is what we’re all about and is important to us from both the credibility standpoint and the commercial aspects of the relationship, but it is not insignificant for us to commit to endorsing Solaris. This means we’ll put deep engineering on it, we’ll put field resources on it and that is from our perspective not just because I like Jonathan, but I think it’s a really good commercial opportunity for us. The install basis Solaris in a lot of places where Intel is not in some cases. Financial services and telecommunication are two markets where Solaris is very strong there being able to offer an optimize environment on Solaris, on Xeon into those marketplaces, make sense for us and it goes beyond the traditional chip sales aspect of the collaboration.</p>
<p><strong>Speaker</strong><br />
The questions (ph) seem to be very quick. </p>
<p><strong>Merv Adrian - Forrester Research</strong><br />
Merv Adrian from Forrester. Can you give us a little color as to when you think you’ll start to ship systems. You said this year, but can you be anymore specific; you think it’s year end, you think it is going to come any quicker on that?</p>
<p><strong>Paul Otellini – Sun </strong><br />
We’re shipping right now; Solaris running on Xeon - go to Sun.com/solaris, get it downloaded, run it. It runs well; it will only run better. And for the specifics of when we start shipping Intel systems, I guess I’d defer to John, late in the first half of 07. Can’t you do better than that John? </p>
<p><strong>Stephen Shankland – CNetNews.com </strong><br />
Stephen Shankland from CNetNews.com. In the past, you guys have been concerned about keeping a cap on your R&amp;D budget; clearly this increases the amount of R&amp;D. You’ll have to do engineering; you’ll to do hardware and software qualifications and certification. I wonder if you can comment on how much of a difference this is going to mean to Sun’s business also in terms of – would just take some supply chain &#8212; are you - presumably you think it is going to be justified, but how important is that factor and are you going to be getting any help in those activities from Intel?</p>
<p><strong>Jonathan Schwartz – Sun </strong><br />
  Yeah and in fact just to the beginning part; this, is in our view, actually lowers the expense because now we’ve a collaborator who is willing to work with us to court and cultivate and invest in the success of the ecosystem. So, this is a way of making R&amp;D much, much more efficient. We can do what we do best and really now work with Intel to make sure that they can bring all that Intel has to bear against ensuring the success of Solaris. I think the way we look at R&amp;D, we’re not interested in – nor is Paul for that matter in capping R&amp;D. We are interested in the return on R&amp;D.</p>
<p>And so long as we can get a return, we are interested in amplifying that to the extent certainly possible. And I think this is a way of ensuring, we get a better return for the R&amp;D we are doing. Again, Solaris just running on Sun &#8212; on SPARC Systems or just running on AMD systems misses the majority of the marketplace. We want to go after the majority of the marketplace. Sun simply delivering SPARC Systems or simply shipping AMD systems misses the Intel opportunity. We want to make sure we can participate in both equally. I think one of the unspoken assets that Intel has is, they got a big software team.</p>
<p>They know an awful lot about software; and the fact that we can get together to optimize Java, we can optimize Net means that we can optimize Solaris; makes their systems look better, makes our operating system look better, makes the overall customer set happier &#8212; that’s all goodness as far as I am concerned. And again, I don’t know if you want to add to that. </p>
<p><strong>Michael Singer – InformationWeek </strong><br />
Michael Singer with InformationWeek. Talk about your &#8212; you might have alluded to it before, but what were the previous barriers, because both of you had guiders before you took your posts that had a different relationship than you two have today. What was it that broke down those barriers and for you Jonathan and then for Paul? Was it just that you had a new opportunity with Sun that allowed you to take that choice to make this decision today or can you kind of, give us some call on that?</p>
<p><strong>Paul Otellini - Intel</strong><br />
I think it was a bottle of Barolo at Delfina; I think that really - really good bottle.</p>
<p><strong>Jonathan Schwartz – Sun</strong><br />
You know leave history aside, we think &#8212; and I think what motivates both of us is, we think there is opportunity – let’s get busy - let’s get after the opportunity. And what do you got, what have we got, how do we put it together in ways that goes off and creates value. So I think, we’re both looking forward and looking at customers &#8212; and by the way, just talk to any customer out there; no one could possibly think that this is anything other than a brilliant partnership; all these does is create options and choice for them. </p>
<p><strong>Paul Otellini - Intel</strong><br />
One of the things I think is interesting to observe is that we are coming together at a time when both companies had very positive momentum both in the market and in our products; a momentum behind Solaris, we had a momentum behind the double-digit growth in servers, momentum behind Intel’s new product lines and so forth. And I have always thought that momentum breeds momentum; and the idea that we could get &#8212; the two of us working together, could only multiply as what we could have done independently and that was the principal reason for me to really want to do this.</p>
<p><strong>Audience Member</strong><br />
So Jonathan, you’re going to start releasing Dual Processors, Xeon Systems in the first half, which is pretty soon. How long have you actually been developing these systems and also can you comment on when you expect the 4P and uniprocessor systems to come; but basically when did you start working it? How long has this been under cover? </p>
<p><strong>Jonathan Schwartz – Sun</strong><br />
  We – and again just so you think about &#8212; we don’t take the team that’s working on these systems and have them completely segregated and isolated from every other team at Sun. We have really deep systems engineering expertise; and frankly, the fact that they were only working on SPARC - you know, microprocessors, under-leveraged the talent they had that could enable us to get into new markets. So we have a unified systems team at Sun that builds all the systems we build.</p>
<p>So, in that regard, along with Solaris, which is obviously more than two decades in evolution, we’ve been working an awfully long time in the same space. The question was, when were we really going to commit to build common products. And I think that relationship has been going on for a while, because we’ve seen one another in the marketplace so often.</p>
<p>So I don’t know if I could put a specific date on when did we actually sit down and say okay, what are the aspects and performance and in-outs and how do we go make this &#8212; just didn’t work that way. And in terms of the specific ship dates, I am not going to give that to you. You’d give it to the other guy. Yeah, it was a good try still. But again, I’d like to remind you, Solaris runs beautifully on Xeon, is available at Sun.com/Solaris. </p>
<p><strong>Rush</strong><br />
I guess Michael.</p>
<p><strong>Michael Singer - InformationWeek</strong><br />
On the software side, obviously Intel is adopting more the Solaris, but Jonathan talk about Intel software business, and what are the sort of gold nuggets within say TBB or BePro (ph) or what are the things that you’re looking forward to sort of enhancing that you may not already have in Solaris or NetBeans or Java for that matter?</p>
<p><strong>Jonathan Schwartz - Sun</strong><br />
Are you asking him or me?</p>
<p><strong>Michael Singer - InformationWeek</strong><br />
You. </p>
<p><strong>Jonathan Schwartz - Sun</strong><br />
Let me give you a very simple example. Virtualization in a chip is less interesting if it’s not exposed by the operating system. If the operating system doesn’t know how to deal with it or leverage it or take advantage of it that makes the overall systems package less interesting. If we can synchronize and coordinate our releases around virtualization, whether it’s application virtualization, OS virtualization, or network virtualization, that’s only upside. I was with a customer just last week, who is in a very, very high scale and very high value environment, and one of the points they made, which was I think similar to the point that Paul made, is we’re the only company in the marketplace today that delivers both the operating systems and the underlying system infrastructure, the only one. </p>
<p>Now, a few years ago that was viewed as a deficit that was a bad thing, because that wasn’t the future. Well, now the fact that we can coordinate our releases and work with partners to make sure that we sit down with Paul’s team and say, what’s coming up and how can we help you amplify it in the marketplace, that adds value to them and also adds value to us. That applies across Solaris as well as Java. I mean again, to really understand the Sun model, we want Solaris to absolutely scream on Xeon, to blow everyone else in the marketplace away.</p>
<p><strong>Paul Otellini - Intel</strong><br />
If I could just jump in there. The two other areas I think would be interesting, at least from our perspective. Solaris being able to take advantage of Intel’s I/O acceleration technology for the whole I/O part of the system to run faster. Demand based switching, so we can move task back and forth very quickly, exposing that from the hardware to the operating system would be very interesting to us.</p>
<p><strong>Jonathan Schwartz - Sun</strong><br />
Ultimately, if we do a better job of optimizing Solaris on Xeon, because we can, then that means it’s going to win in the marketplace, but we want to present customer with choice, we want to do what we can to amplify the best of everything we build. </p>
<p><strong>Rush</strong><br />
Steven.</p>
<p><strong>Jonathan Schwartz - Sun</strong><br />
Don, you’re silent back there, what’s going on?</p>
<p><strong>Don</strong><br />
Happy to yield the mike down. </p>
<p><strong>Jonathan Schwartz - Sun</strong><br />
I read your blog, I can start asking you questions now. So Don, what do you think of the deal?</p>
<p><strong>Don</strong><br />
So, where do you see now SPARC and Itanium competing in the future, how do you divide the x86 line from the SPARC line, and in your case, Paul, the Itanium line?</p>
<p><strong>Jonathan Schwartz - Sun</strong><br />
We don’t divide it, we try to go after as much market as we can, but these are loosely coupled than highly aligned business, and so we want to see Solaris succeed on all platforms on which it ships. The fact that we’ve got four consecutive quarters of growth behind us suggests there is more than enough opportunity across all the disparate product lines. We want to go after all the opportunity and not just isolate ourselves to one. </p>
<p><strong>Paul Otellini - Intel</strong><br />
I guess for my perspective, the very positive part of this relationship is the ability to work together to get the Xeon based systems greater than four, up and running, and delivering really good results into the marketplace. Sun is a good company to collaborate with from that perspective. I think it will be the wrong thing to do to reopen the religious war or Itanium. Itanium is a separate product line right now, Solaris does not support Itanium. If they decide to support it, we’d love it, if they don’t, that’s just business decision on their side. </p>
<p><strong>Russ</strong><br />
Steven.</p>
<p><strong>Steven</strong><br />
So, related question, which is big-iron on x86, it’s something a lot of people have tried for a very long time, Sequent, all these companies that have vanished into the midst, and it’s something I guess really, IBM is the only enthusiast for, do you think that Sun is going to be the company that finally gets big-iron x86 to break out, Paul?</p>
<p><strong>Paul Otellini - Intel</strong><br />
Gosh, I hope so, but…</p>
<p><strong>Jonathan Schwartz - Sun</strong><br />
He meant to say yes.</p>
<p><strong>Paul Otellini - Intel</strong><br />
The reason I said that is, is that there are other customers working on 8 and above Xeon as well, not necessarily in this country, so you probably don’t have as much visibility to them, but we see that happening elsewhere. I think that in &#8212; if you look at, from our perspective, a snapshot or a side view of the Solaris marketplace in terms of some of those very critical mission, mission critical markets and data intensive markets like financial service or Telco, well, the thing is it has to be reliable has heck, that allows us to get Xeon into the space where it isn’t really today.</p>
<p><strong>Jonathan Schwartz - Sun</strong><br />
Maybe then to give you more confidence in that, the single biggest determinant of the success of a high scale x86 system will be the popularity of the operating system that runs on a single socket x86 system. You cannot start by saying I’d like to build a 16 way x86 system, and oh, I would probably need an operating system. No one starts their business on a 16 way system, they all start their businesses and they all start their projects on one way.</p>
<p>So, the fact that we can show up in the marketplace with a one socket system that &#8212; I mean again, this is the recipe we know well. What’s led to the success of Sun Systems business is the fact that we’ve had complete binary compatibility up and down the product set. So, the fact that we’re going to be in this space with our own systems, and by the way with an operating system that eats threads for lunch and scales beautifully, should give us a little bit of a boost that maybe some of the other players haven’t had. </p>
<p><strong>Russ</strong><br />
So, I think I’m going to have one more question here. So, if anybody would like to be the last questionnaire, that would be great, if not, we will end early. Michael, give it another go?</p>
<p><strong>Speaker</strong><br />
No question Duncan.</p>
<p><strong>Audience Member</strong><br />
So, the last question is on Service Oriented Architecture, SOA. We’ve heard about writing to the chip, writing to the OS, we write to the SOA stack, so what is it that you now bring to the table, Paul, that wasn’t previously already there with the current processor systems that you have in place Jonathan?</p>
<p><strong>Paul Otellini - Intel</strong><br />
I’m sorry, what is it, that we bring to the&#8230;</p>
<p><strong>Audience Member</strong><br />
Yeah, what is that you’re now bringing to SOA that Jonathan couldn’t do already?</p>
<p><strong>Paul Otellini - Intel</strong><br />
Well, on his SPARC side, he’s been doing it for sometime. On the x86 side, I think we’re very comfortable with our first implementation, a visualization. We’ve a second instantiation of that coming down the pipeline that I think is substantially better than the competition. We have other things I talked about earlier in terms of I/O Acceleration, demand-based switching. The terms of the ability for us to use the advance silicon technology we’re about to deploy, to deliver not just performers, but energy efficient performers, leadership, makes the end systems better. SOA isn’t just what it does, its how it does it and how much does it cost, and we think that we help that whole equation in terms of power performance.</p>
<p><strong>Jonathan Schwartz - Sun</strong><br />
Just to amplify what Paul said that, the single biggest issue with SOA in the marketplace &#8212; and look SOA is a horrible buzzword, and we can all agree that it represents something, but no can quite identify what it is. The single biggest issue in the data center, just economics, brutal efficiency, environmental capacity, that I think is &#8212; that’s become the dominant issue in large scale enterprises, that’s very different than developer productivity, where obviously we’ve been making a lot of progress with NetBeans and the Java platform. </p>
<p>So, I think just ending here, I want to thank Paul specifically and also especially the Intel team. This has been a long time coming and I know there’s been a lot of hard work that’s been put into it. We are thrilled to death with the market opportunities. We’re both going to go evolve and couldn’t be happier with the progress we’ve made to date, and couldn’t be more excited about the progress we’re going to make in the marketplace. So, thank you all very much.</p>
<p><strong>Paul Otellini - Intel</strong><br />
Thank you.</p>
<p><strong>Jonathan Schwartz - Sun</strong><br />
It is much appreciated. </p>
<p><strong>Paul Otellini - Intel</strong><br />
We iterate that from our side, thank you. </p>
<p><strong>Jonathan Schwartz - Sun</strong><br />
Good.</p>
<p>Copyright &copy;2006 <a href="http://PodTech.net">PodTech.net</a>. All rights reserved. Privacy policy</p>
<p>Tags: <a href="http://www.podtech.net/home/search/Sun" rel="tag">Sun</a>, <a href="http://www.podtech.net/home/search/Jonathan+Schwartz" rel="tag">Jonathan Schwartz</a>, <a href="http://www.podtech.net/home/search/Intel" rel="tag">Intel</a>, <a href="http://www.podtech.net/home/search/Paul+Otellini" rel="tag">Paul Otellini</a></p>]]></content:encoded>
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	<itunes:author>Paul Lancour</itunes:author>
<itunes:duration>39:38</itunes:duration>
<itunes:keywords>podtech, sun-microsystems, intel, podtech-news, technology</itunes:keywords>
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		<title>Another PodTech Exclusive:  Network Appliance Podcasts Uncompromise Security Initiative Announcement</title>
		<link>http://www.podtech.net/home/210/another-podtech-exclusive-network-appliance-podcasts-uncompromise-security-initiative-announcement-2</link>
		<comments>http://www.podtech.net/home/210/another-podtech-exclusive-network-appliance-podcasts-uncompromise-security-initiative-announcement-2#comments</comments>
		<pubDate>Wed, 09 Nov 2005 17:24:24 +0000</pubDate>
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		<description><![CDATA[Another PodTech Exclusive Podcast Announcement.   Network Appliance Podcast Announcement:   Network Appliance Exclusive InfoTalk on their &#8220;Uncompromised Security Initiative&#8221;.  I sat down with Kevin Brown, Vice President of Marketing, of Decru, a NetApp company.  Kevin talks about this new initiative and the new developments in storage and security.  Decru [...]]]></description>
			<content:encoded><![CDATA[<p>Another PodTech Exclusive Podcast Announcement.   <a href="http://www.netapp.com">Network Appliance</a> Podcast Announcement:   Network Appliance Exclusive InfoTalk on their <a href="http://www.netapp.com/news/press/news_rel_20051109">&#8220;Uncompromised Security Initiative&#8221;.  </a>I sat down with Kevin Brown, Vice President of Marketing, of Decru, a NetApp company.  Kevin talks about this new initiative and the new developments in storage and security.  Decru was acquired by NetApp last summer.  Decru did some leading work in encryption.   </p>
<p>NetApp is also a leader in corporate blogging with one of the <a href="http://blogs.netapp.com/">founders David Hitz blogging hard for the company.</a>.   Now NetApp is podcasting.  Dave <a href="http://blogs.netapp.com/dave/TechTalk/?permalink=Saving-Puppies-in-Washington-D-C.html">blogs about his trip with Kevin Brown to DC </a>which was a pretext to this announcement.</p>
<p><strong>Full Transcript for the NetApp Podcast Announcement:</strong></p>
<p><strong>Host: </strong>John Furrier, Founder PodTech.net<br />
<strong>Guest:  </strong>Kevin Brown, VP of Marketing, Decru a Network Appliance Company</p>
<p><strong>John Furrier:  </strong> Welcome to the PodTech.net Infotalk series.  We are here at the Network Appliance headquarters with Kevin Brown the Vice President of Marketing here at NetApp in charge of marketing at Decru.</p>
<p><strong>John Furrier:  </strong> Welcome to the podcast.</p>
<p><strong>Kevin Brown: </strong>Thanks.</p>
<p><strong>John Furrier:  </strong> Network Appliance has been a leader for years in pioneering storage … storage area network among other technologies.  Now you guys are moving into a new area extending the pioneering work with data encryption and intersecting in security.  Talk about what you guys are announcing today.</p>
<p><strong>Kevin Brown:  </strong>Yeah that’s right.  If you look at NetApp&#8217;s history, it has really grown up from an innovator in mass storage to a unified storage platform that could handle multi protocols in the same appliance to a whole storage system company with replication and disaster recovery.  There are a lot of innovations around how do you create snapshots of data and comply with regulations Now, what customers are pushing for is expansion of that into the next level up, into data management.  It’s not just can you store the data, but can you really manage it?    Part and parcel of data management today is security.  This is one of the top topics that everyone in the federal government to Wall Street to the entire Fortune 500… Fortune 2000 are really looking at as a priority.  Building security into data management; that is where the innovation is.   That is where the acquisition of Decru has played in over the last few months.</p>
<p><strong>John Furrier: </strong>  The world is changing.   Everyone talks about how the environment is changing…with security.  Everyone is always connected…always on.  There is huge talk about security.  You were with Decru which recently was purchased by NetApps this past summer.  Talk about what Decru is doing and how that fit into NetApp&#8217;s plans.</p>
<p><strong>Kevin Brown: </strong> Sure, NetApps had a number of security initiatives in the past around the NetCash product line for gateway access… for Internet access and security and a number of native security features. The Decru acquisition brings in some expertise around encryption, around access control, authentication … some of the tightly bound features that are being injected into the storage networks themselves.  One of the things that was unique about Decru  is we took some thing that was relatively hard and slow…encryption and it was very difficult to employ in an enterprise type of an environment.   Much like NetApp has done over the past few years, we did a lot to simplify and remove the tradeoffs.   What used to be slow, invasive and difficult we’ve taken and made it really fast.  We made it very easy.  We tried to simplify and make it very robust…taking something that’s been hard to do, for enterprises, and simplifying that to address a major business need.</p>
<p><strong>John Furrier:  </strong> Storage is getting bigger.  Everyone is storing more photos, more podcasts; these files are getting bigger.  People are always connected.  Storage is part of the critical infrastructure.  From a security standpoint what did Decru do in terms of speed?  What other things fit into, from a user perspective, where the security (for enterprise) what this means?</p>
<p><strong>Kevin Brown: </strong> Sure.  If you look at the history of storage it started out as direct attached … a little disk drive attached to a server.  Over the last few years, to handle the explosion of data, as you mentioned data has increasingly been centralized into very large pools of shared data, and now increasingly being replicated… so there are multiple copies of that data. You take all your eggs and you put them in one basket and you make eight copies of that basket for disaster recovery and for information sharing and compliance.  All of a sudden, what used to be little pools of data which were relatively separate are now all in the same basket.  From a security perspective, this is a real problem.  It gives you benefits in terms of not losing your data.  There is a dilemma you want to make copies so you don’t lose it if there is a hurricane or some other type of disaster.  You’ve got to have copies.  But the more copies you make, the more risky it is in terms of theft.  What Decru has come in with is a turnkey appliance, a piece of hardware very much like NetApp storage.  We sit in the middle of the data path, and we can encrypt selectively everything at wire speed. Our new box that we just launched, our 10 port box, we are doing a total of 10 Gb/second of throughput in single box.  These are very, very fast pieces of hardware.  We can do it invisibly without changing any of your existing infrastructure or workflow. It’s taking something that is very hard and applying military grade security. We are used on the battle field today by the military.  Those same boxes are now being plugged into credit unions to protect your credit card number.</p>
<p><strong>John Furrier:  </strong>That’s unbelievable. Basically, it evolves to…  First, it was secure your network.  Now everyone is always connected.  Now the next phase is secure your data.  It is obviously key.</p>
<p><strong>Kevin Brown:  </strong> It’s a good observation.  Where security started, ten years ago you would telnet to each others computers over the Internet.  It was totally cool. People started to realize there are a lot of threats over the Internet.    So today if you plug in a network without a firewall you are fired.  Things start as a good idea maybe for the military or banks, but then really quickly move into best practices. Data encryption.  If you look at data in flight, like shopping on the Internet, you wouldn’t shop on a site that didn’t have a secure webserver or Https.   You just probably wouldn’t do it, because you would be concerned about your credit card.  How much more so for the company that is storing 14 million credit cards in a server and they are sitting there all in clear text…readable formats?  That is just the way the storage grew up.  You start from these little pools of data.  They never changed the formats.  What we’re doing is we are trying to change that, so that you have layers of defense.  So that whether you are a bank or an HMO or the government or a manufacturing company…everyone has secret data that they are trying to protect.  As you look at the layered defenses… one sort of tongue and cheek comment from our team was, “What do you call a firewall with a lot of holes punched in it to work from home and to work with partners?  That’s called a router.</p>
<p><strong>John Furrier:  </strong> It’s unbelievable; you have to really protect that data.  You can’t side load anymore.  Everything is about complete ubiquity in terms of access.  Let’s talk about the announcement.  You are announcing at NetApp today a new initiative.  Talk about the new initiative you are doing.  It is called Uncompromised Security.</p>
<p><strong>Kevin Brown: </strong> What we are trying to do is to put a wrapper around all of the different initiatives and product announcements and so forth that we have within the company so that people understand the direction and where we are going and the commitment that we are making to the customers.  I just came back from Wall Street.  Some of biggest customers just came back from a meeting with a lot of the Fortune 500…a meeting on Capitol Hill with legislatures.   There is a real concern about we need the tech vendors to make a real commitment to securing data, to building security into their systems.  We are responding with is, really, that commitment of, “we are going to build products, we are going to partner with other companies to make it all work, we are going to organize ourselves in a way that we can very quickly integrate in this area.&#8221; There is a pretty holistic push.  There are a number of products, for example, which really come with substance today.  For instance, NetCash product for the Internet access, gateway security, the Decru products that we are shipping today many, many large customers using that in production today.  Iron Mountain, for example just announced that they are using it for all their data and they’ve now recommended to all 40,000 of their customers that they ought to encrypt data before giving it to the courier.  We are making a pretty big push around the technology itself and also all of the business backing.  There is no one product that is a silver bullet. This is a sustained initiative.  What our customers told us is it is important for our vendors that we rely on to invest in us.</p>
<p><strong>John Furrier: </strong>  You guys are using your leadership position as a company to go out and spearhead… pulling together the policy side and the business side… leading the charge of what the policy should be for data security. </p>
<p><strong>Kevin Brown:</strong>  Yes that’s right.  And we have been serving as a resource for Congress, who is starting to look at these issues that involve technology.  We have been asked.  We have met with various Congress People and their staffs, to talk over these issues, to make sure that we can help streamline legislations and regulations for companies, so that it makes sense for them.  We can do all the things that are needed to protect consumer data as well.</p>
<p><strong>John Furrier:  </strong>You mentioned in your press release, it states, “The accepted definition of acceptable security is alarmingly weak.” What do you mean by that?</p>
<p><strong>Kevin Brown: </strong> Let me give you a couple of examples, easy to understand ones.  You look at backup tapes.  They have been falling off the back of trucks, probably for a long time.  It is only in the recent past that people had to start thinking about how much exposure there is.  If you look at the new backup tapes that companies are using, you can hold almost a terabyte of data on a single tape. You are able to put all the data you want on that. You could put every credit card on the world on a single backup tape and put it in your back pocket.  If you printed that much data out on paper, that’s twenty million pounds of paper.  All the rules that have to do with, that have lasted for a million years, of what you do with paper or papyrus or stone tablets, all of those types of media which were well understood, the rules all change when you go digital.  The issue that people have is they are starting to realize, “Wow, there is a lot of exposure.”  Ninety-three percent of companies are sending these offsite with no protection at all.  It is a matter of statistics.  If you send around millions of tapes, some of them are going to fall of the back of trucks.  Some of them are going to get lost.  In this case, you can expose many, many millions of people.  As a public policy issue and as a company’s responsibilities to its consumers this is a hot topic.</p>
<p><strong>John Furrier: </strong> So this is where the encryption comes in I imagine.</p>
<p><strong>Kevin Brown:  </strong>Exactly whether it is a backup tape you want to have it encrypted in case it falls off the truck…or whether it is a big database holding millions of credit card transactions or bank account or x-rays…you can imagine the different kinds of data…source code, pharmaceutical designs.</p>
<p><strong>John Furrier: </strong> It sounds so easy, just encrypt it.  You are saying was it has been an issue of “slow”, “practices”?</p>
<p><strong>Kevin Brown: </strong>  If you look at today’s networks these are Gigabit Ethernet, 2 Gigabit fiber channel going to 4 Gig going to 10 Gig.  These are very very fast networks. There are a lot of products than can do encryption.  Encryption has been around for 4,000 years, but to do it fast in these kinds of environments without disrupting any of your enterprise applications or systems with all the interoperability and with a level of security that has been certified up to the military levels of security, that’s pretty unique.  That is what people are looking at.  If we are going to put security in we can’t have any of the compromises.  We can’t have the tradeoffs of slowing down our networks, or making harder to recover data in a disaster. We can’t have it harder to manage.  We are already up to our eyebrows in work.   That is the set of data management challenges that NetApp excels at.  The idea of simplifying data management now including not only the storage, but really the manipulation and the security of that data, that is the bigger vision that we want to make sure that people understand as we are  rolling  out new products, new initiatives, new partnerships.</p>
<p><strong>John Furrier: </strong>What you are saying too is, “It is not just network-centric it is storage-centric.”</p>
<p><strong>Kevin Brown: </strong> It is data-centric.</p>
<p><strong>John Furrier: </strong>Exactly.</p>
<p><strong>Kevin Brown: </strong>The other important thing about this is the customers are asking for us to have a very grown up and mature approach to this.  They say, “Look we’ve got many different vendors in our data center…your competitors…different companies.”<br />
We need solutions that work across all of these.  One of the things we did, again to fit with this initiative, is we have carved a crew off as a separate subsidiary.  That is fire walled off.  So we can work with any storage company, even if they compete with NetApp storage products.  We can collaborate with them to solve a customer problem, to work on engineering, interoperability, testing and all the things that make it easier for customers.</p>
<p><strong>John Furrier: </strong>You have to get behind the curtain.  You have to be exposed to some of the customers “jewels” in terms of systems, and that would include your competitors.  That would make a lot of sense.</p>
<p><strong>Kevin Brown:  </strong>Yeah, think about IBM.  They have had to deal with this.  Everyone competes with IBM.  Everyone works with IBM.  They have learned how to deal with this.  As you look at different companies like NetApp that are growing quickly, it is something where all of us realize that we need to be able to accommodate a more complicated model of working for customers’ benefit.</p>
<p><strong>John Furrier:  </strong>Well Decru is a great solution.  We are here with KEVIN BROWN the VP of Marketing of Decru, a NetApp subsidiary company…fire walled off to work with customers in all types of areas.  Final question for you, what types of solutions can NetApp customers and Decru customers see in the next year or two?</p>
<p><strong>Kevin Brown: </strong> I think you’ll see us continue to innovate in terms of being able to cover the entire enterprise with a single platform.  We’ve already rolled out NAS, DAS, SAN, and ISCUSI Tape. We’ve just rolled out SCUSI tape. We rolled out our new 10 port encryption appliance, software that automates all the key management and really bundling this together with NetApp storage and other solutions to really make it easier for customers. If you look at the analogy of the car, when they invented the Model T, it didn’t have any windows, locks alarms… today you just wouldn’t buy a car with out security.  There’s one button on your key ring that turns it all on and off.  It is very simple, even though that is different companies working together.  It’s that same model for the customer. We’ve got to make it simple.  One button, simple, all works together, it’s tested, you get it and it works.  That is really where a lot of the focus is in terms of partnering, in terms of solutions, testing and innovations.  We are really excited about the opportunity to work closely with customers to really solve some pretty challenging problems coming up over the next few years.</p>
<p><strong>John Furrier: </strong> That is a great analogy.   Make it comfortable.  Make it work.  Make things easier for customers.</p>
<p><strong>Kevin Brown:</strong> Yes.</p>
<p><strong>John Furrier: </strong> Well I do have one more question, which I realized that I wanted to ask.  You mentioned that you were in D.C.  What are some of the legal things?  You were out with the founder of NetApp, talking to the legislators.  What was the outcome of that?  What were some of the discussions that you guys were having?</p>
<p><strong>Kevin Brown:  </strong> What is happening right now is there are a number of bills in Congress that are in committee and are being looked at and are working their way through.  The way that D.C. works is they take the different bills and ideas, and they sort of combine during the process to come up with some sort of an aggregate… sometimes better, sometimes worse.  The idea is some of the people who are writing this legislation today, either the Congress People or their legislative staff, we have been in contact with them.  They asked if we could provide some perspective in terms of “how practical is this?”  What is really the test?  For example, if a tape falls of the back of the truck and it is encrypted with military grade encryption that is used on the battlefield today, is that good enough for credit cards?  We think it is, but that is … a lot of these things that are a combination of public policy, business and technology.  Where we have a unique role to play is we are working with government as a customer and in other ways. We are working with all the big enterprises and we make the technology.  That is a place where we can try to contribute, to end up with a good win-win for consumers, for enterprises, for everyone.</p>
<p><strong>John Furrier:  </strong>The uncompromised security issue.  How do customers get involved?  Is there a forum?  Is there website?  How do people get involved with you guys?</p>
<p><strong>Kevin Brown:  </strong>What we would love to invite folks to do is to continue to track us.  We have got a few customer newsletters and other ways that you can stay up on this.  If your job involves data management and looking after the compliance and the safety of the data in the corporation, these are topics we think are pretty good to be smart about. We can certainly help out in terms of the technologies, how it is working, and some perspectives on how this rolls out.  Again, what we believe is that there is no one point in time that you launch security and you’ve got it forever, right?  It is an ongoing process.  We would invite folks to stay in touch with us by our website or through podcasts like this, and to continue to educate themselves.  We want to help out.  From the perspective of technology, our commitment is we want to deliver a set of solutions that don’t compromise on either security…really give you the top end military grade of security when you need it… and don’t force you to compromise to trade off all of the things that have been painful in the past, whether it is performance or simplicity or inoperability etc.  That is our brand promise, “How can we simplify data management?  How can we let you get your business done with no compromise?”</p>
<p><strong>John Furrier: </strong> Simplifying data management. We are here with Kevin Brown VP of Marketing with Decru a NetApp company announcing the Uncompromised Security Initiative – really pioneering a whole other level of our history, which is security-centric, data-centric…security and data. Thank you for the podcast. </p>
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