• Keen on Politics part 2;  mashup data business opportunities; and Larry Magid on sexual predators
    Keen on Politics part 2; mashup data business opportunities; and Larry Magid on sexual predators
    29:05 | editor | Aug 2nd, 2007 |

    In today’s TechOne: Here is Keen on Politics part 2 of the YouTube debate between Andrew Keen, Steve Gillmor, Tony Perkins, Dan Farber, Keith Teare, Heather Harde and Robert Scoble. Part 1 can be found here, and part 3 is here.

    Also today: Tom Foremski talks with ...

  • Data Wants to be Free?
    Data Wants to be Free?
    08:54 | Aron Pruiett | Aug 1st, 2007 |

    Dave Nielsen gives a synopsis of StrikeIron, Inc . and speaks with Tom Foremski as he finds out how much guarantee data can have in a MashUp environment.

    Also, as time contributes to data as an asset, will data valuation from a direct source maintain an increase in ...

  • PodVentureZone: Nielsen Analytics' Larry Gerbrandt, Part 4
    PodVentureZone: Nielsen Analytics' Larry Gerbrandt, Part 4
    13:39 | John Ince | Jan 3rd, 2007 |

    Larry Gerbrandt is president and general manager of Nielsen Analytics. In this third installment in a multi-part podcast, he joines John F. Ince to discuss some of the challenges faced by traditional media companies, and the most exciting opportunities he sees for investors in the digital media space.

  • PodVentureZone: Nielsen Analytics' Larry Gerbrandt, Part 3
    PodVentureZone: Nielsen Analytics' Larry Gerbrandt, Part 3
    13:14 | John Ince | Dec 29th, 2006 |

    Larry Gerbrandt is president and general manager of Nielsen Analytics. In this third installment in a multi-part podcast, he joines John F. Ince to discuss the powerful new techniques of engagement that are emerging for advertisers with digital media — especially with broadband access and mobile devices.

  • PodVentureZone: Nielsen Analytics' Larry Gerbrandt, Part 2
    PodVentureZone: Nielsen Analytics' Larry Gerbrandt, Part 2
    10:28 | John Ince | Dec 27th, 2006 |

    Larry Gerbrandt is president and general manager of Nielsen Analytics. In this second installment in a multi-part podcast, he joines John F. Ince to discuss how “advertising clutter” has become an issue for the industry. Also, a closer look at the emergence of new media formats like blogging and podcasting, ...

  • PodVentureZone: Nielsen Analytics' Larry Gerbrandt, Part 1
    PodVentureZone: Nielsen Analytics' Larry Gerbrandt, Part 1
    10:52 | John Ince | Dec 26th, 2006 |

    Larry Gerbrandt is president and general manager of Nielsen Analytics. In the first of a multi-part podcast, he joines John F. Ince to discuss the move toward an “on-demand” model in the media, and the implications the move will have for advertisers and content producers, especially in the realm of ...

  • Marketing Voices: Nielsen Buzzmetrics' Pete Blackshaw
    Marketing Voices: Nielsen Buzzmetrics' Pete Blackshaw
    18:16 | Jennifer Jones | Dec 10th, 2006 |

    Given the Marketing Voices community requests, metrics for consumer-generated media and listening centered marketing are the core of my conversation with CMO of Nielsen Buzzmetrics, Peter Blackshaw. Metrics is the key challenge for all PodTech client companies, and especially for podcasting. Pete and I also talk about how the ...

  • Providing Brands with Radar: Measuring the Power of Consumer Generated Media
    Providing Brands with Radar: Measuring the Power of Consumer Generated Media
    27:39 | editor | May 22nd, 2006 |

    Peter Blackshaw Chief Marketing Officer of Nielsen/Buzzmetrics discusses a new global measurement standard for consumer generated media. Consumer generated media includes blogs, podcasts, videoblogs and online news forums. Pete provides marketers with a perspective on why this media is important to measure and how to measure it. He also describes ...

  • New Podcast Brand Launched - PodTech's Marketing Voices
    New Podcast Brand Launched - PodTech's Marketing Voices
    | Admin | May 1st, 2006 |

    PodTech.net Launches Marketing Voices™. New PodTech Podcast Brand Focuses on Social Media’s Impact on Marketing. Show Created and Hosted by Marketing Aficionado Jennifer Jones

    MENLO PARK, CA. (May 1, 2006) PodTech.net, Inc.a media company dedicated to podcasting and delivering Fresh Voices™ for the iPod generation, today announced ...

  • AdTech 2006: Online Ad Industry Just Scratching the Surface of the Internet, Says Kvamme - Part 2 of 3
    AdTech 2006: Online Ad Industry Just Scratching the Surface of the Internet, Says Kvamme - Part 2 of 3
    07:06 | editor | Apr 26th, 2006 |

    SAN FRANCISCO, April 26, 2006 (PodTech News) - Sequoia Capital partner and Internet investor Mark Kvamme told an AdTech 2006 keynote audience that content on the web is performing better than many people think. He says IP-based video often beats network television. “[YouTube] effectively has a 4.0 Nielsen rating. Guess ...

  • PodTech News:  Year End Trends - Record Breaking Holiday Online Sales and a Look Ahead
    PodTech News: Year End Trends - Record Breaking Holiday Online Sales and a Look Ahead
    10:12 | Admin | Dec 28th, 2005 |

    Online sales continue to soar. Of course, the percentage gains look staggering because the sector has hardly scratched the surface of the retail universe. But, before we roll our eyeballs at online spending, keep in mind the Internet is being used in novel ways to significantly influence retailing. How many ...

  • Under the Radar:  SoonR and Funambol CEOs talk about their companies
    Under the Radar: SoonR and Funambol CEOs talk about their companies
    12:32 | Admin | Nov 26th, 2005 |

    This is a podcast with CEO of Funambol and CEO of SoonR from the Under the Radar event in November.

    Funambol (pronounced “foo-nahm-ball”) comes from the Latin words funis (rope) and ambulare (walking), meaning a tight-rope walker.

    Being an open source company means walking on a rope, every day. We must always ...

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