The Democratic campaigns provide multiple opportunities for learning about social marketing. Pete Blackshaw EVP of Nielsen Online just completed an analysis of the campaigns and gives Marketing Voices his perspective on what corporate marketers need to do to make their brands better. Blackshaw also alerts Marketing Voices that he will be releasing his new book on July 2008 called Satisfied Customers Tell Three Friends; Angry Customers Tell Three Thousand.
In today’s TechOne: Here is Keen on Politics part 2 of the YouTube debate between Andrew Keen, Steve Gillmor, Tony Perkins, Dan Farber, Keith Teare, Heather Harde and Robert Scoble. Part 1 can be found here, and part 3 is here.
Also today: Tom Foremski talks with ...
Dave Nielsen gives a synopsis of StrikeIron, Inc . and speaks with Tom Foremski as he finds out how much guarantee data can have in a MashUp environment.
Also, as time contributes to data as an asset, will data valuation from a direct source maintain an increase in ...
Larry Gerbrandt is president and general manager of Nielsen Analytics. In this third installment in a multi-part podcast, he joines John F. Ince to discuss some of the challenges faced by traditional media companies, and the most exciting opportunities he sees for investors in the digital media space.
Larry Gerbrandt is president and general manager of Nielsen Analytics. In this third installment in a multi-part podcast, he joines John F. Ince to discuss the powerful new techniques of engagement that are emerging for advertisers with digital media — especially with broadband access and mobile devices.
Larry Gerbrandt is president and general manager of Nielsen Analytics. In this second installment in a multi-part podcast, he joines John F. Ince to discuss how “advertising clutter” has become an issue for the industry. Also, a closer look at the emergence of new media formats like blogging and podcasting, ...
Larry Gerbrandt is president and general manager of Nielsen Analytics. In the first of a multi-part podcast, he joines John F. Ince to discuss the move toward an “on-demand” model in the media, and the implications the move will have for advertisers and content producers, especially in the realm of ...
Given the Marketing Voices community requests, metrics for consumer-generated media and listening centered marketing are the core of my conversation with CMO of Nielsen Buzzmetrics, Peter Blackshaw. Metrics is the key challenge for all PodTech client companies, and especially for podcasting. Pete and I also talk about how the ...
Peter Blackshaw Chief Marketing Officer of Nielsen/Buzzmetrics discusses a new global measurement standard for consumer generated media. Consumer generated media includes blogs, podcasts, videoblogs and online news forums. Pete provides marketers with a perspective on why this media is important to measure and how to measure it. He also describes ...
PodTech.net Launches Marketing Voices™. New PodTech Podcast Brand Focuses on Social Media’s Impact on Marketing. Show Created and Hosted by Marketing Aficionado Jennifer Jones
MENLO PARK, CA. (May 1, 2006) PodTech.net, Inc.a media company dedicated to podcasting and delivering Fresh Voices™ for the iPod generation, today announced ...
SAN FRANCISCO, April 26, 2006 (PodTech News) - Sequoia Capital partner and Internet investor Mark Kvamme told an AdTech 2006 keynote audience that content on the web is performing better than many people think. He says IP-based video often beats network television. “[YouTube] effectively has a 4.0 Nielsen rating. Guess ...
Online sales continue to soar. Of course, the percentage gains look staggering because the sector has hardly scratched the surface of the retail universe. But, before we roll our eyeballs at online spending, keep in mind the Internet is being used in novel ways to significantly influence retailing. How many ...
This is a podcast with CEO of Funambol and CEO of SoonR from the Under the Radar event in November.
Funambol (pronounced “foo-nahm-ball”) comes from the Latin words funis (rope) and ambulare (walking), meaning a tight-rope walker.
Being an open source company means walking on a rope, every day. We must always ...
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