Social networks have created enormous opportunities for pharmaceutical and healthcare marketers to reach their patient and physician customers. Deborah Dick Rath, Senior Vice President of the Healthcare Practice of FactorTG tells Marketing Voices listeners how to develop an effective media plan to leverage the digital landscape. Rath explains ...

In this podcast, John Dodge and Tyler Rohrer explore some of the tips and tricks that have proven to be successful for early adopters of VMware virtual desktop infrastructure. By learning from past deployments, companies of all sizes can save themselves lost time, and longer ROI periods by utilizing the ...

In this podcast, Director of Corporate Responsibility, Cecily Joseph, provides an overview of how Symantec and other large IT organizations are doing their part to be good corporate citezens. Joseph also outlines some best practices companies can employ in being more environmentally responsible. Visit Symantec’s website to find ...

In this podcast, Vice President of Corporate Solutions, Jose Iglesias, discusses best practices for reducing energy costs in the data centers of large organization. Iglesias also provides some insight into ways companies can operate in environmentally responsible ways. For more information, visit Symantec’s Green IT Initiative website.

Join BearingPoint Senior Business Advisor Jaime Garza to discuss the call for better management of information to support profitability measurement and pricing in today’s U.S. interest rate environment. Changing interest rates affect all of us when it comes to our personal savings accounts and other financial services. The interest ...

With the end user experience being one of the chief implementation considerations in any VDI deployment, John Dodge discusses deployment scenarios, and real life examples of all elements of the layered approach of understanding the Desktop. From user training, to single sign on, to security concerns, this Podcast walks through ...

Enterprise storage is often associated with companies that produce volumes of business data. But the need for mission-critical data storage is growing acutely in one area that many users take for granted: video. It’s a data hog. Now, with high definition looming and increasing demand for video on the Web, ...

Not being social enough is a big problem for corporations trying to use social media. That’s what Jeremiah Owyang and his team at Forrester discovered in a new report. Forrester selected 16 firms across four industries and found only one company worthy of accolades. What makes BMW a ...

All eyes were on Nintendo, Sony and Microsoft at E3 2008. Rumors and predictions were rampant prior to the event regarding what the big three would unveil this year. In this episode of The Reboot, host Rio Pesino highlights some of the big announcements made at E3, ...

What your friends are sharing is most important to most people and it is also especially relevant for marketers. FriendFeed, a service funded by Benchmark Capital imports feeds from 41 websites, photo sites, music sites and video sites and aggregates them all in one place. It is making ...

Join BearingPoint Director Matthew O’Mara to explore speed to market and why it’s such a hot topic in today’s insurance industry. With many clients not fully understanding what it is and why it is needed, speed to market, as the term implies, refers to a company’s ability to develop and ...

New screens of what looks like Sony’s answer to Xbox Live were leaked over the Internet this week. Rumor has it that the Playstation 3’s next firmware update will include a trophy “reward” system and gamercards. Also, in this episode of The Reboot, with host Rio Pesino, ...

In this video podcast, Diane Bryant, Intel Corporation’s recently-named chief information officer, discusses the role of IT in the enterprise today. Bryant sees three main functions for Intel’s IT organization, beginning with the company’s strategy for driving business growth. That centers upon ultra low-power devices in support of ...

Join BearingPoint Managing Director Terence Oi, and ColdSpark Founder and CTO Scott Brown in this podcast as they explore ColdSpark’s solution suite and how it has helped build a solid relationship between both organizations. BearingPoint and ColdSpark have joined together to provide offerings designed to help clients generate revenue, increase ...

Both Electronic Arts and Microsoft have created social media campaigns for Facebook. Kevin Barenblat, CEO and Co-Founder of Context Optional discusses the creation of these campaigns on Facebook and how companies are making more social media connections through Facebook. Barenblat explains how Microsoft ...

DirectPointe, an award-winning managed service provider (MSP), has added a new home computer care service with its DirectPointe Home offering. Until now, computer service meant disassembly and transporting your computer into retail location where a “geek” would add your machine to a 10-day-wait queue. But DirectPoint Home ...

Learn how three diverse organizations - Plateau Systems, EquiLend, COOP Systems - outsource their IT needs to meet critical business objectives, including driving revenue, expanding globally, and better serving their customers. This video podcast features Shelly Heiden, executive vice president of global operations of Plateau Systems; Benjamin Glicher, ...

John O’Donnell, a Microsoft Dynamics ISV Architect Evangelist with Microsoft, met with Drew at Convergence 2008 to talk about the challenge of making a Dynamics CRM solution compelling for sales people and how his company’s product (SAVO) can help drive Dynamics CRM usage by making important sales information ...

Intel’s invitation-only event at the Computer History Museum in Mountain View, Calif., showed off the company’s diverse research projects in areas like visual computing, health, life sciences, green-friendly technologies, and wireless, to name a few. “Intel scientists can propose research on any topic they envision a solution for,” ...

Experts estimate that four in 10 businesses do not have a business continuity plan. To address this critical business requirement in today’s hyper-connected global economy, Verizon Business offers a comprehensive suite of industry-leading global business continuity solutions. In this podcast, Jonathan Nguyen-Duy, director of risk management solutions, Verizon Business, discusses ...

As the operator of the world’s most connected IP network, thousands of enterprises around the world rely on the reliability and availability of Verizon Business networks. In order meet these critical requirements, Verizon Business has a highly developed business continuity and emergency preparedness program. In this podcast, Jeannie Diefenderfer, Verizon ...

Verizon Business is expanding its unified global communications capabilities to help large businesses and government agencies enhance collaboration and improve business processes and employee productivity. In this podcast, Roberta Mackintosh, executive director of global voice services at Verizon Business, discusses how organizations can leverage their IP-based networks and services to ...

Join BearingPoint Senior Manager John Gill as he explores Information Management, but more specifically, the importance of BI and Performance Management. Information Management is focused on identifying the best way to get information to the proper channels. In many instances, this involves looking at three keys areas; analytics, ...

The majority of corporate data breaches are avoidable with reasonable security measures. In Part I of this two-podcast series, Bryan Sartin, director of investigative response for Verizon Business Security Solutions, provides a general overview of the 2008 Data Breach Investigations Report and describes the methodology used to compile the findings ...