Liveworld Builds And Moderates Social Media Networks For Marketers

07:13 | Jennifer Jones | Jul 1st, 2007 8:00pm |

Ebay, Intuit, Campbell Soup and Mini Cooper all are using social media to help drive their marketing. Peter Friedman, CEO of LIVEWORLD tells Marketing Voices how mapping communities to brands and moderating the conversations these brands are having are driving connections marketers never before believed could happen. Friedman tells Jennifer Jones all about LIVEWORLD’s best practices using social media.