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Tech PR with Lauren and Josh of Porter Novelli, Part 2
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In this second part of my interview with Lauren Sell and Josh Dilworth of Porter Novelli Austin, I ask them about the changing role of PR in the face of the Twitter, Facebook, blogs, and all those other “2.0″ channels. We talk about the timing of PR campaigns to avoid starting too early or late, and also touch on the role of chance and “magic” in successful PR. Being in Austin, I ask them if local media (whether in Austin or any region) gets involved much in tech PR: it seems they only care about the impact to the local economy, not so much product news, as it were. Finally, we end up talking about AR, or Analyst Relations, and how it differs from PR.
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Tech PR with Lauren and Josh of Porter Novelli, Part 1
Last week, I talked with Lauren Sell and Josh Dilworth of Porter Novelli Austin about doing PR for tech startups. My primary interest was figuring out what the day-to-day life of a tech PR person is, and to figure out and lessons learned. In this first part, we ...
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Thank You Listeners - I'm Looking for the Best of PodTech 2005
In this short podcast I’d like to thank all of the people who have downloaded and listened to PodTech.net’s infoTalk and News programs. Since the beginning, over six months ago, we’ve posted over 250 podcasts. I’d also like to thank all the guests who have been on PodTech. ...
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BlogOn: Cathy Brooks Porter Novelli
At BlogOn I sat down with Cathy Brooks VP at Porter Novelli about blogging and PR. Cathy hosted a panel on “pitching social media”.
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