Isolating conversations around products, brands and issues is now possible through BuzzLogic’s new ad targeting feature. In this Marketing Voices product demo video podcast, BuzzLogic CEO Rob Crumpler explains how his company can help marketers better determine who is driving online opinions.
When the service launched earlier this month, news coverage highlighted the potential value to marketers who have been searching for effective ways to participate in discussions and debates online in communities where some of their most passionate potential consumers are already sharing ideas.
The bottom line for BuzzLogic customers, according to ClickZ, the largest resource of interactive marketing news, is that the social media universe can now be managed as one single channel. There is now a new ability to cut through the noise to the 10 or 20 most influential bloggers - a slight tweak on competitors’ offerings in that the focus is not necessarily on the most popular blogs, but specifically the most “influential.”
In his conversation with Jennifer Jones, CEO Crumpler says this conversation targeting ad system delivers more than two times the performance than what could be done just a few months ago. More coverage on the offering, as well as ...
During the LA Auto Show, I attended the GM Press Conference, where Vice Chairman of Product Development Bob Lutz and Chevrolet GM Ed Peper, introduced the company’s lineup of gas-friendly to gas-free vehicles, including the Chevy Malibu hybrid, the all new Chevy Silverado hybrid,
Gordon Moore’s Law will remain in effect for the foreseeable future. Intel Corporation’s new 45nm Penryn microprocessor relies on a new recipe that combines the element Hafnium and metal gate technology to increase performance and significantly reduce eco-unfriendly, wasteful electricity leaks. In this segment from the IBM Software Group Connection Summit 2007, James talks with Jerrilyn Glanville, a veteran of IBM Analyst Relations (”AR” for short). The discuss the role of AR, both on the side of the analyst and executives, some examples of different styles and idiosyncrasies of both ... The success of eMoms at Home web site turned entrepreneur Wendy Piersall into a full-time blogger and social media advocate. Now as a contributor to Entrepreneur Magazine and Editor in Chief over 7 content channels and 10 different writers contributing to eMoms at Home, Piersall is advising people ... This past weekend, Bangalore was the place to be if you were a hacker. More than 100 hackers from different parts of India participated in Yahoo’s open hackday session, held at the Taj Hotel in Bangalore. The 24-hour marathon session started late Friday evening (October 5th) ... From the 2007 Office 2.0 Conference, Sean Wise moderates a panel consisting of Sam Angus (partner, Fenwick & West), Jeff Clavier (managing director, SoftTech VC), Jai Das (investment partner, SAP Ventures), M.R. Rangaswami (founder, Sand Hill Group) and Gordon Ritter (general partner, Emergence ... From the 2007 Office 2.0 Conference, Sean Wise moderates a panel consisting of Sam Angus (partner, Fenwick & West), Jeff Clavier (managing director, SoftTech VC), Jai Das (investment partner, SAP Ventures), M.R. Rangaswami (founder, Sand Hill Group) and Gordon Ritter (general partner, Emergence ... Tom Foremski, editor of Silicon Valley Watcher, led a panel discussion on Day 1 of the Fall Intel Developer Forum in San Francisco. The panel dealt directly with the friction that often arises between the burgeoning social media forces in the enterprise and the IT groups that find themselves ... The HP Personal Systems Group recently unveiled its 2008 product line at a celebrity-studded event at Skylight Studios, in Manhattan (and yes, that’s “personal” as in, The Computer is Personal Again). In addition to HP’s new iPAQ handheld communications devices, its MediaSmart PC and MediaSmart Server, and a ... Mayfield Fund’s Managing Director, Kevin Fong, heads their firm’s China-based strategy and investment. In Part-2 of our conversation, Kevin talks about investing in China and the synergy between India and China. He thinks the two neighbors have a lot in common and is quick to point out that there could ... On Sunday, at the HP Garage, we met Joe Hewitt, the author of Facebook’s iPhone application. We just had a short chat with him, mostly to say thanks for building a cool app. There’s a longer audio conversation with Joe on TechCrunch today. Jeremiah Owyang interviews Bryan Rhoads, Intel’s internet and marketing strategist. He’s helping the company embrace social media, cultivate communities and use new conversational tools. This interview takes place at the Internet Strategy Forum Summit in Portland, in July 2007. Learn how a large technology company adopts these new tools, improves ... Kevin Werbach asks if social media is shutting out diversity and creating an echo chamber? Supernova2007 presented Mike Speiser (Yahoo! BIX), Greg Reinacker (NewsGatorTech), David Liu(AOL), Martin Varsavsky (Fon), whom all contributed some insight or direction regarding the social media model. Are personalization ... While at the IBM SOA Impact 2007 conference, James Governor talks with Ali and Roger about IBM’s efforts to dissiminate SOA best practices and knowledge, or, “excellence.” In the course of the discusion, they go over how IBM provides training and assistance world-wide, if snow-balls or fractals are ... In the second part of our conversation Gopal Srinivasan of TVS Group of companies talks about the growth of the economy of Tamil Nadu and the inclusive approach required to help India grow. Gopal systematically outlines the various plans and programs that are in place in Tamil Nadu to help ... I caught up with Rajat Gupta at the Pan IIT 2007 conference in Silicon Valley last week. Mr. Gupta is deeply passionate about health and education and those were the twin topics of this conversation. In this interview, he talks about the connection between healthcare and the ... In the second part of our conversation, Kaval Kaur talks about how Virsa got funded and how they built the company. What tips and advice does Kaval offer for entrepreneurs? Kaval Kaur is a co-founder of SUFI, an incubator and angel investment company with offices in the USA and India. Kaval and her husband Jasveer co-founded Virsa, which was later acquired by SAP for a few hundred million dollars. Virsa is part of SAP’s Governance, Risk ... Did you know that, since 1986 the government has had the legal right to read your email without getting a search warrant? That’s the year the Stored Communications Act was passed. A ruling this week by the 6th Circuit Court of appeals changed this, deciding that email holds the ... In the second part of our conversation with Nishith Desai, we talk about venture capital and the various mechanisms and structures through which capital comes into India. What are the challenges of bringing capital into India? What are the various pass-through mechanisms that are available? Nishith set up one ... GM’s Nick Zielinski, Chief Engineer of the Volt and Gary Smyth, GM’s Director of Powertrain Systems, sat down to dinner with a group of bloggers including Sam Abuelsamid of AutoblogGreen, Todd Kaho of Green Car Journal, Lyle Dennis of GM-Volt.com, Philip Proefrock of Ecogeek and ... BlogHer was one of our favorite conferences of 2006. Why? Beause it was different. You had mommy bloggers talking with tech bloggers and political bloggers. There’s a myth that there aren’t many bloggers who are women and BlogHer is going to explode that myth — last year, nearly 1,000 ... In this podcast from RSA 2007 in San Francisco, Martin McKeay of the Network Security Podcast wraps up the security show with F5 Technical Marketing Managers Alan Murphy and Lori MacVittie. This is an F5 podcast. In the F5 booth at RSA 2007, Martin McKeay of the Network Security Podcast, taps some of the top security bloggers to get their take on the current security scene. Guests include: Teneable’s Ron Gula, Cutaway, and Mike Rothman. This is an F5 podcast.Intel Ships New 45nm Penryn Chip
Jerrilyn Glanville on Analyst Relations
eMoms at Home Founder, Wendy Piersall
David Filo and Christian Heilman of Hackday India in Bangalore
A VC Panel from Office 2.0, Part 2
A VC Panel from Office 2.0
IDF Live: Is Social Media a Friend or Foe of IT?
HP Hits Gaming, Multimedia With Product Launch
Mayfield's Kevin Fong on Investing in China, Part 2
Joe Hewitt, author of my favorite iPhone apps
Internet Strategiest Bryan Rhoads
Social Media Experience
Snow-balls vs. Fractals, and how Flat World Theory is Killing the Earth
Gopal Srinivasan on Tamil Nadu and Indian Economy
McKinsey's Rajat Gupta on India
Kaval Kaur on Entrepreneurship, Part 2
Kaval Kaur on Entrepreneurship
The courts say your email is private
Nishith Desai on India
Blogger Interview with GM's Nick Zielinski & Dr. Gary Smyth
BlogHer founders ready for Chicago ConFab
F5 Networks Roundup at RSA 2007
Security Blogging at RSA 2007
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