Eddie Codel and Irina Slutsky take a trip to sunny Sausalito, California to visit with Reuben Steiger, CEO and founder of Millions of Us, a virtual worlds branding and advertising agency. Millions of Us builds real world brands and experiences in the virtual world Second Life. Steiger, who was once the evangelist for Linden Lab, tells us how he takes notable brands like Scion, Pontiac and Wired and builds lush virtual experiences in Second Life. Steiger takes us on a tour of these beautiful virtual properties with their amazing detail.
Second Life designer Versu Richelieu (her avatar name) is living in a fishbowl: A Manhattan storefront. She’ll live there for 72 hours with no other way to communicate than her wireless laptop. Her challenge: to design an entire cityscape in Second Life in those 3 days. PodTech’s Michael Johnson caught ...
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