Who would ever think that a financial services company would be innovative about marketing? Paula Drum is vice president of marketing for H&R Block. In this podcast, she explains how programs using Twitter, Second Life and other onlines venues have had impressive success. As Drum tells Jennifer Jones, one of their great surprises was how much human capital they had to spend to make the programs work. She advises all marketers to truly understand just how much personnel commitment it takes to implement such extensive programs.
In an increasingly complex world of demographic, psychographic and ethnographic research, it’s no longer safe to assume that companies actually know their customers. Harnessing the power of persona or a representative profile, which summarizes a key demographic target is a powerful means of figuring out the customer today. Mark Kingdon, ...
Asia has the largest and fastest growing mobile users in the world. Yahoo! mobile has a pretty significant presence in Asia. David Ko, Vice President and General Manager of Yahoo! Connected Life Asia talks about Yahoo’s strategy and plans in the Asian market. David is responsible for the deployment ...
This podcast is the second part of a discussion with Jan Sysmans, director of marketing for WebEx. Jan says that traditionally, many obstacles to productivity have been written off as a cost of doing business. However, tools exist that not only make employees more productive on a day-to-day basis, ...
Terry Beaubois had a problem when he was offered a position teaching architecture at Montana State University. He wasn’t ready to move to Bozeman, Montana where the campus is located. So he figured out a way to teach the course from his home in Northern California by creating a virtual ...
SceneCaster just was announced at Demo and here we have an interview with Mark Zohar, founder. He tells us how SceneCaster is different from Second Life and how it’ll enable new 3D experiences for Web site owners.
Traffic Jams are a curse to city life. Finally, a startup has found a solution to overcome some of the problems.
When I was in Bangalore recently, a city notorious for its atrocious traffic jams, I was pleasantly surprised to see a sign at a traffic signal which told me ...
While at the IBM SOA Impact 2007 conference, James Governor talks with IBM’s Sandy Carter about IBM’s SOA education efforts. They talk about using Second Life, the Business Process Simulator game, and the IBM SOA Business Catalog.
Cory Ondrejka is a co-founder and chief technology officer of Linden Labs, the company behind Second Life. For those who don’t know Second life, it’s an insanely successful 3-D virtual world, completely built and designed by its nearly seven million residents.
As CTO, Cory Ondrejka leads the team developing ...
James Au worked at the embedded reporter in Second Life, the virtual world where users build everything you interact with. I sit down with James for a beer on a Saturday afternoon recently and here’s our conversation. This is the fourth part where we talk about a tax revolt ...
James Au worked at the embedded reporter in Second Life, the virtual world where users build everything you interact with. I sit down with James for a beer on a Saturday afternoon recently and here’s our conversation. This is the third part where we talk about avatar controls, poseballs, ...
James Au worked at the embedded reporter in Second Life, the virtual world where users build everything you interact with. I sit down with James for a beer on a Saturday afternoon recently and here’s our conversation. This is the second part where we discuss cool places to visit ...
James Au worked at the embedded reporter in Second Life, the virtual world where users build everything you interact with. I sit down with James for a beer on a Saturday afternoon recently and here’s our conversation. This is the first part where we talk about his book, who ...
Hear how HP Services can help you achieve better business outcomes.
Learn about business technology optimization, the Mercury and Bristol Technology acquisitions and HP Software.
Smart lighting makes that “old” light switch cool again. It also saves you money as you conserve power.
Ed Ryan and Scott Moulton at Control4 talk about how little, everyday tasks can become conveniences with Smart Lighting. With Control4 “scenes,” you can wake up to lights that come up ...
Mobile technology isn’t just cool; it’s essential for today’s small business. Our experts separate the hype from the hard truth when it comes to getting business done securely on the road. Join Anita Campbell, founder of Small Business Trends and small business thought-leader; Jeff Zbar, “The Chief Home Officer” and nationally-recognized expert in living the home-office lifestyle; and Pamela Baker, technology guru for Success Magazine, as they share their insights into making mobile technology pay off for you.
This podcast was commissioned by Success Magazine.
Understand why enterprise content management is gaining visibility in today’s market and how companies are developing their ECM strategies. Learn more about how content management is utilized across multiple industries and customer examples for critical content-centric businesses processes. Additionally, we discuss next steps for initiating a successful content management strategy - starting with an enterprise-class ECM platform.
This is an EMC podcast.
David Hornik is a general partner at August Capital. As early-stage investors in companies like Microsoft, August knows what makes great companies, and Hornik serves as its social media expert. He sits on six boards including Six Apart. Hornik was also the first VC to blog and to ...
In this keynote address at the Cleantech Venture Forum in New York, AIG Global Investment Group Chairman Win Neuger talks about the importance of Cleantech and clean technology.
Transcript:
Guest: Win J. Neuger - AIG Global Investment Group
Announcer
It is my honor and privilege to introduce to you Win Neuger of AIG ...
Market data services in today’s global financial services institutions can prove to be an ever- escalating issue that can have a severe bottom-line impact. If market data services are not carefully planned for and service levels drop, it can cost a financial services firm dearly.
In this podcast, Farid Moussavi, managing ...
Kelin Kuhn is the 45 nanometer device group manager. She runs one of Intel’s most important test labs where Intel figures out what needs improvement. Intel’s profitability rests on her shoulders because if a fab isn’t yielding enough good chips per wafer, Intel will make a lot less money. ...
PodTech Founder and CEO John Furrier discussed Seagate’s second-quarter earnings with CEO Bill Watkins. In this podcast, Watkins talks about the company’s year-to-year revenue growth, the completion of the Maxtor merger, its new product line and expected profitability over the next two quarters.
Transcript:
Host: John Furrier - PodTech
Guest: ...
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