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		<title>Shift Search - Powered by PodTech.net</title>
<link>http://www.podtech.net?v3</link>
<description>PodTech is a leading online video network featuring original technology and digital entertainment programming. PodTech's media platform allows professional content producers to deliver their content to millions of people who can easily find, share, and interact with it. For advertisers, PodTech offers unique, highly contextual ways to reach and measure target audiences through the fastest growing, most viral medium of online video. PodTech has over 40 clients including advertisers such as IBM, Intel, Hewlett Packard, Seagate, and Symantec. Founded in 2005, PodTech Network is based in Palo Alto, California, and is funded by US Venture Partners and Venrock Associates.</description>
<pubDate>Thu, 28 Aug 2008 03:51:11 +0000</pubDate>
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<copyright>Copyright 2008 PodTech.net. All rights reserved.</copyright>
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<link>http://www.podtech.net?v3</link>
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<itunes:owner><itunes:name>PodTech.net</itunes:name><itunes:email>feedback@podtech.net</itunes:email></itunes:owner>
<itunes:subtitle>Technology and Entertainment Video Network</itunes:subtitle>
<itunes:summary>PodTech is a leading online video network featuring original technology and digital entertainment programming. PodTech's media platform allows professional content producers to deliver their content to millions of people who can easily find, share, and interact with it. For advertisers, PodTech offers unique, highly contextual ways to reach and measure target audiences through the fastest growing, most viral medium of online video. PodTech has over 40 clients including advertisers such as IBM, Intel, Hewlett Packard, Seagate, and Symantec. Founded in 2005, PodTech Network is based in Palo Alto, California, and is funded by US Venture Partners and Venrock Associates.</itunes:summary>
	
	

	<item>
		<title>Self-Encrypting Disk Drives to Move into Data Centers</title>
		<link>http://www.podtech.net/home/5063/self-encrypting-disk-drives-to-move-into-data-centers</link>
		<comments>http://www.podtech.net/home/5063/self-encrypting-disk-drives-to-move-into-data-centers#comments</comments>
		<pubDate>Mon, 07 Apr 2008 11:30:41 +0000</pubDate>
		<dc:creator>Michael Johnson</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Corporate]]></category>

		<category><![CDATA[Seagate]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/5063/self-encrypting-disk-drives-to-move-into-data-centers</guid>
		<description><![CDATA[Seagate, IBM, and LSI have been working to make changes in how data is protected in enterprise Data Centers. Today Seagate announced it is making available the world&#8217;s first self-encrypting hard drive for data centers. PodTech spoke with key executives at Seagate, IBM, and LSI about this new technology shift, how it works and why [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.seagate.com/www/en-us">Seagate</a>, <a href="http://www.ibm.com/us">IBM</a>, and <a href="http://www.lsi.com">LSI</a> have been working to make changes in how data is protected in enterprise Data Centers. Today Seagate announced it is making available the world&#8217;s first self-encrypting hard drive for data centers. PodTech spoke with key executives at Seagate, IBM, and LSI about this <a href="http://fdesecurityleaders.com">new technology shift</a>, how it works and why enterprise data center managers should know more about the next phase in enterprise security.</p>
<p>In this first of three podcasts, PodTech&#8217;s Michael Johnson speaks with Sherman Black, senior vice president and general manager of the enterprise compute business at Seagate. Black explains how Full Disk Encryption (FDE) is crucial for enterprise data storage security, as all drives eventually leave the data center, whether for repair, retirement, or maintenance. For more information go to:<br />
<a href="http://fdesecurityleaders.com">fdesecurityleaders.com</a></p>
<p>Tags: <a href="http://www.podtech.net/home/search/Sherman+Black" rel="tag">Sherman Black</a>, <a href="http://www.podtech.net/home/search/data+center" rel="tag">data center</a>, <a href="http://www.podtech.net/home/search/enterprise" rel="tag"> enterprise</a>, <a href="http://www.podtech.net/home/search/FDE" rel="tag"> FDE</a>, <a href="http://www.podtech.net/home/search/Full+Disk+Encryption" rel="tag"> Full Disk Encryption</a>, <a href="http://www.podtech.net/home/search/Seagate" rel="tag"> Seagate</a>, <a href="http://www.podtech.net/home/search/self-encrypting" rel="tag"> self-encrypting</a></p>
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	        <enclosure url="http://media1.podtech.net/media/2008/04/PID_013500/Podtech_Seagate_Sherman_Black_RSA_2008.mp3" length="3368504" type="audio/mpeg"/>

	<itunes:author>Michael Johnson</itunes:author>
<itunes:duration>05:35</itunes:duration>
<itunes:keywords>podtech, corporate, seagate</itunes:keywords>
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	<item>
		<title>Consumer-Directed Healthcare: Transforming the M&#038;A Market</title>
		<link>http://www.podtech.net/home/5024/consumer-directed-healthcare-transforming-the-ma-market</link>
		<comments>http://www.podtech.net/home/5024/consumer-directed-healthcare-transforming-the-ma-market#comments</comments>
		<pubDate>Thu, 20 Mar 2008 12:00:54 +0000</pubDate>
		<dc:creator>Paul Lancour</dc:creator>
		
		<category><![CDATA[Commissioned]]></category>

		<category><![CDATA[Featured Episode]]></category>

		<category><![CDATA[BearingPoint]]></category>

		<category><![CDATA[Corporate]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/5024/consumer-directed-healthcare-transforming-the-ma-market</guid>
		<description><![CDATA[Join BearingPoint Senior Manager Kirsten Trusko in this podcast to explore consumer-directed health care and how it is affecting the mergers and acquisitions market. A rush of M&#038;A activity is under way at the convergence of the banking, insurance and health industries. Companies in all three areas, as well as private equity and venture capital [...]]]></description>
			<content:encoded><![CDATA[<p>Join <a href="http://bearingpoint.com/portal/site/bearingpoint">BearingPoint</a> Senior Manager Kirsten Trusko in this podcast to explore consumer-directed health care and how it is <a href="http://www.podtech.net/home/5020/the-deal-healthcare-dealmaking-with-steve-elek">affecting the mergers and acquisitions market</a>. A <a href="http://www.levinassociates.com/">rush of M&#038;A activity</a> is under way at the convergence of the <a href="http://waldenmed.com/home.asp">banking, insurance and health industries</a>. Companies in all three areas, as well as private equity and venture capital firms, are looking to capitalize on the market dynamics emerging with the growth of consumer-directed health care and the emerging vertical market of &#8220;health banking.&#8221;</p>
<p>While the complexities of cross-industry M&#038;A are even greater than those for intra-industry transactions, the similarities between the industries contribute to a compelling business case. The key is a deep understanding of market direction and growth, a well-planned approach to the transaction and, equally important, clear confidence as to what happens post-transaction, both inside the company and in the marketplace.</p>
<p>The convergence of banking, insurance and health is driving great opportunity to leverage strengths, capabilities and channels across market sectors to the benefit of consumers, companies and investors. But the risk of disappointing outcomes is especially high in inter-industry efforts without essential knowledge and planning. To improve the chances of a positive outcome, look well beyond the deep financial analysis applied to traditional intra-industry efforts. Finally, design and articulate a post-transaction operating model that can position you to take advantage of this dramatic U.S. economic shift.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/BearingPoint" rel="tag">BearingPoint</a>, <a href="http://www.podtech.net/home/search/Kirsten+Trusko" rel="tag">Kirsten Trusko</a>, <a href="http://www.podtech.net/home/search/consumer-directed" rel="tag">consumer-directed</a>, <a href="http://www.podtech.net/home/search/mergers+and+acquisitions" rel="tag">mergers and acquisitions</a>, <a href="http://www.podtech.net/home/search/M%26%23038%3BA" rel="tag">M&#038;A</a>, <a href="http://www.podtech.net/home/search/private+equity" rel="tag">private equity</a>, <a href="http://www.podtech.net/home/search/venture+capital" rel="tag">venture capital</a>, <a href="http://www.podtech.net/home/search/health+banking" rel="tag">health banking</a>, <a href="http://www.podtech.net/home/search/CDH" rel="tag">CDH</a></p>
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	        <enclosure url="http://media1.podtech.net/media/2008/03/PID_013467/Podtech_BP_Kirsten_Trusko.mp3" length="9301661" type="audio/mpeg"/>

	<itunes:author>Paul Lancour</itunes:author>
<itunes:duration>09:41</itunes:duration>
<itunes:keywords>commissioned, featured-episode, bearingpoint, corporate</itunes:keywords>
	</item>
	
	

	<item>
		<title>The Reboot: The Death of the Xbox 360 HD-DVD Player</title>
		<link>http://www.podtech.net/home/4943/the-reboot-the-death-of-the-xbox-360-hd-dvd-player</link>
		<comments>http://www.podtech.net/home/4943/the-reboot-the-death-of-the-xbox-360-hd-dvd-player#comments</comments>
		<pubDate>Fri, 29 Feb 2008 17:28:02 +0000</pubDate>
		<dc:creator>Rio Pesino</dc:creator>
		
		<category><![CDATA[The Reboot]]></category>

		<category><![CDATA[FrontPage Episode]]></category>

		<category><![CDATA[Featured Episode]]></category>

		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Digital Entertainment]]></category>

		<category><![CDATA[Gaming]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/4943/the-reboot-the-death-of-the-xbox-360-hd-dvd-player</guid>
		<description><![CDATA[Microsoft has officially discontinued production of its Xbox 360 external HD-DVD player. The decision comes days after consumer electronics giant Toshiba announced that it will no longer produce HD-DVD products, essentially ending the HD-format war with Sony&#8217;s Blu-Ray. Video game juggernaut Electronic Arts wants to take over Take-Two Interactive and Sony&#8217;s Phil Harrison calls it [...]]]></description>
			<content:encoded><![CDATA[<p>Microsoft has officially discontinued production of its <a href="http://dvice.com/archives/2008/02/shift_hd_dvd_is.php">Xbox 360 external HD-DVD player</a>. The decision comes days after consumer electronics giant Toshiba announced that it will no longer produce HD-DVD products, essentially ending the HD-format war with Sony&#8217;s Blu-Ray. Video game juggernaut Electronic Arts wants to take over <a href="http://www.marketwatch.com/news/story/take-two-filing-says-other-bidders/story.aspx?guid=%7BE632F1AE%2D72C0%2D431A%2D8600%2D0F3F53AA6AE5%7D&#038;siteid=rss">Take-Two Interactive</a> and Sony&#8217;s <a href="http://www.intechnews.com/2008/02/26/phil-harrison-out-at-sony-2/">Phil Harrison calls it quits</a>. Those stories and more on this episode of <a href="http://www.rebootshow.com">The Reboot</a> with <a href="http://www.myspace.com/rebootshow">Rio Pesino</a>.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/Microsoft" rel="tag">Microsoft</a>, <a href="http://www.podtech.net/home/search/Xbox+360" rel="tag"> Xbox 360</a>, <a href="http://www.podtech.net/home/search/HD-DVD" rel="tag"> HD-DVD</a>, <a href="http://www.podtech.net/home/search/Sony+Blu-Ray" rel="tag"> Sony Blu-Ray</a>, <a href="http://www.podtech.net/home/search/Electronic+Arts" rel="tag"> Electronic Arts</a>, <a href="http://www.podtech.net/home/search/Take-Two+Interactive" rel="tag"> Take-Two Interactive</a>, <a href="http://www.podtech.net/home/search/Phil+Harrison" rel="tag"> Phil Harrison</a>, <a href="http://www.podtech.net/home/search/The+Reboot" rel="tag"> The Reboot</a>, <a href="http://www.podtech.net/home/search/Rio+Pesino" rel="tag"> Rio Pesino</a></p>
]]></content:encoded>
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	        <enclosure url="http://media1.podtech.net/media/2008/02/PID_013390/Podtech_The_Reboot_Wrap_HDDVD_ipod.mp4" length="14804630" type="video/mp4"/>

	<itunes:author>Rio Pesino</itunes:author>
<itunes:duration>03:09</itunes:duration>
<itunes:keywords>the-reboot, frontpage-episode, featured-episode, podtech, entertainment, gaming</itunes:keywords>
	</item>
	
	

	<item>
		<title>MSN Mobile India Shifts Into High Gear Part-1</title>
		<link>http://www.podtech.net/home/4868/msn-mobile-india-shifts-into-high-gear-part-1</link>
		<comments>http://www.podtech.net/home/4868/msn-mobile-india-shifts-into-high-gear-part-1#comments</comments>
		<pubDate>Sat, 29 Dec 2007 20:47:14 +0000</pubDate>
		<dc:creator>Kamla Bhatt</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Enterprise 2.0]]></category>

		<category><![CDATA[India]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/4868/msn-mobile-india-shifts-into-high-gear-part-1</guid>
		<description><![CDATA[Why have we not heard of MSN Mobile India? MSN mobile has been doing business in India for over four years now. I turned to MSN Mobile’s Senthil Sundaram to find out more about MSN Mobile in India. Senthil is the business head of MSN Mobile India. One of the reasons why we have not [...]]]></description>
			<content:encoded><![CDATA[<p>Why have we not heard of <a href="http://server1.msn.co.in/sp03/mobilesms/index.asp">MSN Mobile India</a>? MSN mobile has been doing business in India for over four years now. I turned to MSN Mobile’s Senthil Sundaram to find out more about MSN Mobile in India. Senthil is the business head of MSN Mobile India. One of the reasons why we have not heard much about <a href="http://www.ciol.com/enterpriseconnect/content/article.asp?artId=97203&#038;secId=1394MSN">Mobile in India</a> is because they were primarily working with the telco carriers. </p>
<p>Tags: <a href="http://www.podtech.net/home/search/MSN+Mobile+India" rel="tag">MSN Mobile India</a>, <a href="http://www.podtech.net/home/search/Senthil+Sundaram" rel="tag"> Senthil Sundaram</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/4868/msn-mobile-india-shifts-into-high-gear-part-1/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/12/PID_013250/Podtech_MSNMobileIndia_SenthilSundaram.mp3" length="12222651" type="audio/mpeg"/>

	<itunes:author>Kamla Bhatt</itunes:author>
<itunes:duration>12:44</itunes:duration>
<itunes:keywords>podtech, tech, india</itunes:keywords>
	</item>
	
	

	<item>
		<title>Inventor of the Web talks about future of the Web</title>
		<link>http://www.podtech.net/home/4653/inventor-of-the-web-talks-about-future-of-the-web</link>
		<comments>http://www.podtech.net/home/4653/inventor-of-the-web-talks-about-future-of-the-web#comments</comments>
		<pubDate>Fri, 30 Nov 2007 02:04:56 +0000</pubDate>
		<dc:creator>Robert Scoble</dc:creator>
		
		<category><![CDATA[Control]]></category>

		<category><![CDATA[Featured Episode]]></category>

		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Enterprise 2.0]]></category>

		<category><![CDATA[ScobleShow]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/4653/inventor-of-the-web-talks-about-future-of-the-web</guid>
		<description><![CDATA[Tim Berners-Lee, on Tuesday, visited HP Labs in Palo Alto where he talked with employees and the press about the trends he’s seen happen on the Web and where its future lies. He’s working with the Web Science Research Initiative and the University of Southampton in England on a variety of research initiatives, mostly focused [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://dig.csail.mit.edu/breadcrumbs/blog/4">Tim Berners-Lee</a>, on Tuesday, visited HP Labs in Palo Alto where he talked with employees and the press about the trends he’s seen happen on the Web and where its future lies. He’s working with the Web Science Research Initiative and the University of Southampton in England on a variety of research initiatives, mostly focused around developing technologies for the semantic Web and social software. He talked at length about the coming shift of the Web away from pages to more granular information that can be displayed as pages, as graphs, or in other ways.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/Tim+Berners-Lee" rel="tag">Tim Berners-Lee</a>, <a href="http://www.podtech.net/home/search/HP+Labs" rel="tag">HP Labs</a>, <a href="http://www.podtech.net/home/search/Palo+Alto" rel="tag">Palo Alto</a>, <a href="http://www.podtech.net/home/search/Web+Science+Research+Initiative" rel="tag">Web Science Research Initiative</a>, <a href="http://www.podtech.net/home/search/semantic+Web" rel="tag">semantic Web</a>, <a href="http://www.podtech.net/home/search/social+software" rel="tag">social software</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/4653/inventor-of-the-web-talks-about-future-of-the-web/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/11/PID_013112/Podtech_TBL_Presentation_ipod.mp4" length="157600485" type="video/mpeg"/>

	<itunes:author>Robert Scoble</itunes:author>
<itunes:duration>41:47</itunes:duration>
<itunes:keywords>control, featured-episode, podtech, tech, scobleshow</itunes:keywords>
	</item>
	
	

	<item>
		<title>M&#038;A Outlook 2008: Power Hitters Ross and Rubenstein</title>
		<link>http://www.podtech.net/home/4521/ma-outlook-2008-power-hitters-ross-and-rubenstein</link>
		<comments>http://www.podtech.net/home/4521/ma-outlook-2008-power-hitters-ross-and-rubenstein#comments</comments>
		<pubDate>Thu, 08 Nov 2007 19:10:42 +0000</pubDate>
		<dc:creator>Jason Lopez</dc:creator>
		
		<category><![CDATA[Commissioned]]></category>

		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[The Deal]]></category>

		<category><![CDATA[Corporate]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/4521/ma-outlook-2008-power-hitters-ross-and-rubenstein</guid>
		<description><![CDATA[There was a shift in the audience at the M&#038;A Outlook 2008 when David Rubenstein &#8212; co-founder and managing director of the Carlyle Group &#8212; was sighted in the room. The crowd got quiet. The same happened when Wilbur Ross, chairman and CEO of WL Ross and Co. took the stage. After their keynote interviews, [...]]]></description>
			<content:encoded><![CDATA[<p>There was a shift in the audience at the M&#038;A Outlook 2008 when David Rubenstein &#8212; co-founder and managing director of the Carlyle Group &#8212; was sighted in the room. The crowd got quiet. The same happened when Wilbur Ross, chairman and CEO of WL Ross and Co. took the stage. After their keynote interviews, PodTech&#8217;s Jason Lopez gathered their thoughts on the M&#038;A market and filed this podcast.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/M%26%23038%3BA+Outlook+2008" rel="tag">M&#038;A Outlook 2008</a>, <a href="http://www.podtech.net/home/search/David+Rubenstein" rel="tag">David Rubenstein</a>, <a href="http://www.podtech.net/home/search/Carlyle+Group" rel="tag">Carlyle Group</a>, <a href="http://www.podtech.net/home/search/Wilbur+Ross" rel="tag">Wilbur Ross</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/4521/ma-outlook-2008-power-hitters-ross-and-rubenstein/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/11/PID_012985/Podtech_MandA_Outlook_2008_Ross_and_Ru.mp3" length="5215457" type="audio/mpeg"/>

	<itunes:author>Jason Lopez</itunes:author>
<itunes:duration>05:26</itunes:duration>
<itunes:keywords>commissioned, podtech, the-deal, corporate</itunes:keywords>
	</item>
	
	

	<item>
		<title>Charlie Northend of DMNA Agency</title>
		<link>http://www.podtech.net/home/4444/charlie-northend-of-dmna-agency</link>
		<comments>http://www.podtech.net/home/4444/charlie-northend-of-dmna-agency#comments</comments>
		<pubDate>Fri, 26 Oct 2007 00:10:52 +0000</pubDate>
		<dc:creator>editor</dc:creator>
		
		<category><![CDATA[WebEx]]></category>

		<category><![CDATA[Marketing 2.0: Conversations About Web Collaboration]]></category>

		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Corporate]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/4444/charlie-northend-of-dmna-agency</guid>
		<description><![CDATA[This Podcast features Charlie Northend, President and CEO of DMNA Advertising Agency, discussing how the marketing, publishing and advertising industry is changing and how DMNA is adapting to those changes.  Eric Vidal, advertising and new media leader at WebEx, moderates this conversation that touches on how the internet is playing a part in advertising, [...]]]></description>
			<content:encoded><![CDATA[<p>This Podcast features Charlie Northend, President and CEO of <a href="http://www.dmna.com/">DMNA Advertising Agency</a>, discussing how the marketing, publishing and advertising industry is changing and how DMNA is adapting to those changes.  Eric Vidal, advertising and new media leader at <a href="http://webex.com/">WebEx</a>, moderates this conversation that touches on how the internet is playing a part in advertising, how larger ad agencies are dealing with changes and how the industry has shifted from the “martini business lunch” to a more fast paced technology-driven work environment.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/Charlie+Northend" rel="tag">Charlie Northend</a>, <a href="http://www.podtech.net/home/search/DMNA" rel="tag">DMNA</a>, <a href="http://www.podtech.net/home/search/Eric+Vidal" rel="tag">Eric Vidal</a>, <a href="http://www.podtech.net/home/search/WebEx" rel="tag">WebEx</a>, <a href="http://www.podtech.net/home/search/martini+business+lunch" rel="tag">martini business lunch</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/4444/charlie-northend-of-dmna-agency/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/10/PID_012897/Podtech_WebEx_CharlieNorthend.mp3" length="15230627" type="audio/mpeg"/>

	<itunes:author>Editor </itunes:author>
<itunes:duration>15:52</itunes:duration>
<itunes:keywords>webex, marketing-20-conversations-with-marketing-leaders, podtech, corporate</itunes:keywords>
	</item>
	
	

	<item>
		<title>How Use Cases are Helping to Productize the IT Organization</title>
		<link>http://www.podtech.net/home/3902/how-use-cases-are-helping-to-productize-the-it-organization</link>
		<comments>http://www.podtech.net/home/3902/how-use-cases-are-helping-to-productize-the-it-organization#comments</comments>
		<pubDate>Fri, 17 Aug 2007 16:00:44 +0000</pubDate>
		<dc:creator>Paul Lancour</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[BearingPoint]]></category>

		<category><![CDATA[Corporate]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/3902/how-use-cases-are-helping-to-productize-the-it-organization</guid>
		<description><![CDATA[Join BearingPoint manager and technologist Zahra Rahemtulla, as she presents a case for use cases and their role as an effective vehicle to map out activities an IT organization should put in place for a proactive approach to service delivery.
Productization is a means of helping an organization to think about its IT products and services, [...]]]></description>
			<content:encoded><![CDATA[<p>Join <a href="http://bearingpoint.com/portal/site/bearingpoint">BearingPoint</a> manager and technologist Zahra Rahemtulla, as she presents a case for use cases and their role as an effective vehicle to map out activities an IT organization should put in place for a proactive approach to service delivery.</p>
<p>Productization is a means of helping an organization to think about its IT products and services, and how they could be packaged to offer and sell to end users. It&#8217;s about providing a bundled service that delivers business value to the end users.</p>
<p>Transforming the thinking and IT operations is a cultural shift that requires a new mindset. The use cases help organizations see on paper how it would work, because they represent a real life scenario that depicts how a service should behave in a future state (not just the ideal state). They help show minimum requirements to help deliver and support the service.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/BearingPoint" rel="tag">BearingPoint</a>, <a href="http://www.podtech.net/home/search/Zahra+Rahemtulla" rel="tag">Zahra Rahemtulla</a>, <a href="http://www.podtech.net/home/search/Productization" rel="tag">Productization</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/3902/how-use-cases-are-helping-to-productize-the-it-organization/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/08/PID_012237/Podtech_BP_Zahra.mp3" length="11998326" type="audio/mpeg"/>

	<itunes:author>Paul Lancour</itunes:author>
<itunes:duration>12:30</itunes:duration>
<itunes:keywords>podtech, bearingpoint, corporate</itunes:keywords>
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	<item>
		<title>Conversational Marketing</title>
		<link>http://www.podtech.net/home/3871/conversational-marketing</link>
		<comments>http://www.podtech.net/home/3871/conversational-marketing#comments</comments>
		<pubDate>Wed, 15 Aug 2007 16:00:26 +0000</pubDate>
		<dc:creator>Paul Lancour</dc:creator>
		
		<category><![CDATA[WebEx]]></category>

		<category><![CDATA[Marketing 2.0: Conversations About Web Collaboration]]></category>

		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Corporate]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/3871/conversational-marketing</guid>
		<description><![CDATA[Marketing is undergoing a dramatic shift as social media takes hold. In this podcast, Eric Vidal of WebEx speaks with John Battelle, entrepreneur, journalist, professor, and the founder and chairman of Federated Media. John also helped launched the Web 2.0 Conference. He has some great insights into the transition the industry is in the midst [...]]]></description>
			<content:encoded><![CDATA[<p>Marketing is undergoing a dramatic shift as social media takes hold. In this podcast, Eric Vidal of <a href="http://webex.com/">WebEx</a> speaks with John Battelle, entrepreneur, journalist, professor, and the founder and chairman of <a href="http://www.federatedmedia.net/">Federated Media</a>. John also helped launched the Web 2.0 Conference. He has some great insights into the transition the industry is in the midst of, and vital information for anyone involved in marketing in the current media landscape.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/social+media" rel="tag">social media</a>, <a href="http://www.podtech.net/home/search/Eric+Vidal" rel="tag">Eric Vidal</a>, <a href="http://www.podtech.net/home/search/WebEx" rel="tag">WebEx</a>, <a href="http://www.podtech.net/home/search/John+Battelle" rel="tag">John Battelle</a>, <a href="http://www.podtech.net/home/search/entrepreneur" rel="tag">entrepreneur</a>, <a href="http://www.podtech.net/home/search/Federated+Media" rel="tag">Federated Media</a>, <a href="http://www.podtech.net/home/search/Web+2.0" rel="tag">Web 2.0</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/3871/conversational-marketing/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/08/PID_012213/Podtech_WebEx_John_Battelle.mp3" length="22005445" type="audio/mpeg"/>

	<itunes:author>Paul Lancour</itunes:author>
<itunes:duration>22:55</itunes:duration>
<itunes:keywords>webex, marketing-20-conversations-with-marketing-leaders, podtech, corporate</itunes:keywords>
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	<item>
		<title>Jamison Young on How Musicians Can Benefit From Creative Commons</title>
		<link>http://www.podtech.net/home/3584/jamison-young-on-how-musicians-can-benefit-from-creative-commons</link>
		<comments>http://www.podtech.net/home/3584/jamison-young-on-how-musicians-can-benefit-from-creative-commons#comments</comments>
		<pubDate>Sat, 14 Jul 2007 00:59:10 +0000</pubDate>
		<dc:creator>Kiruba Shankar</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Enterprise 2.0]]></category>

		<category><![CDATA[India]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/3584/jamison-young-on-how-musicians-can-benefit-from-creative-commons</guid>
		<description><![CDATA[Jamison Young is a full-time artist who has refused to sign up with big record labels. Instead, he believes in giving away his music for free using Creative Commons, and that has surprisingly helped him sell more records. Now, this may sound contradictory but Jamison says that by giving away your music for free downloads, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.jamyoung.com">Jamison Young</a> is a full-time artist who has refused to sign up with big record labels. Instead, he believes in giving away his music for free using Creative Commons, and that has surprisingly helped him sell more records. Now, this may sound contradictory but Jamison says that by giving away your music for free downloads, it vastly increases the number of people who listen to your music and they in turn refer to their friends. This spreads word about the album and quite a few of them buy the album off the store shelves. This is actually a good technique to give a fighting chance against the most established artists.</p>
<p>Jamison has written, sung, produced and marketed his own album, called <a href="http://www.myspace.com/jamyoung">Shifting Sands of the Blue Car</a>, the music for which is freely available for download on his website and at MySpace.</p>
<p>Jamison is an Australian now living Europe. Over the past year, he has performed in Australia, France, Germany, Czech Republic, Austria, Thailand, Switzerland and the U.S.</p>
<p>Jamison launched a new project called <a href="http://www.hafhp.org/">Hungry Artists Feed Hungry People</a>, with portion of the sales proceeds going to help poor people in third world countries.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/Jamison+Young" rel="tag">Jamison Young</a>, <a href="http://www.podtech.net/home/search/record+labels" rel="tag">record labels</a>, <a href="http://www.podtech.net/home/search/Creative+Commons" rel="tag">Creative Commons</a>, <a href="http://www.podtech.net/home/search/Shifting+Sands+of+the+Blue+Car" rel="tag">Shifting Sands of the Blue Car</a>, <a href="http://www.podtech.net/home/search/Hungry+Artists+Feed+Hungry+People" rel="tag">Hungry Artists Feed Hungry People</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/3584/jamison-young-on-how-musicians-can-benefit-from-creative-commons/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/07/PID_011893/Podtech_Jamison_Young_Artist.mp3" length="12686025" type="audio/mpeg"/>

	<itunes:author>Kiruba Shankar</itunes:author>
<itunes:duration>13:13</itunes:duration>
<itunes:keywords>podtech, tech, india</itunes:keywords>
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	<item>
		<title>Hewlett Packard - Business Technology Podcast - Ann Livermore, EVP, Technology Solutions Group</title>
		<link>http://www.podtech.net/home/2810/hewlett-packard-business-technology-podcast-ann-livermore-evp-technology-solutions-group</link>
		<comments>http://www.podtech.net/home/2810/hewlett-packard-business-technology-podcast-ann-livermore-evp-technology-solutions-group#comments</comments>
		<pubDate>Wed, 25 Apr 2007 15:00:48 +0000</pubDate>
		<dc:creator>editor</dc:creator>
		
		<category><![CDATA[HP - Technology For Better Business Outcomes]]></category>

		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Corporate]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/2810/hewlett-packard-business-technology-podcast-ann-livermore-evp-technology-solutions-group</guid>
		<description><![CDATA[Hear more on the concept of Business Technology and how HP helps customers focus on business outcomes.
Tags: Business Technology, HP]]></description>
			<content:encoded><![CDATA[<p>Hear more on the concept of Business Technology and how HP helps customers focus on business outcomes.</p>
<p> <a href="http://www.podtech.net/home/2810/hewlett-packard-business-technology-podcast-ann-livermore-evp-technology-solutions-group#more-2810" class="more-link">(more&#8230;)</a></p>
<p>Tags: <a href="http://www.podtech.net/home/search/Business+Technology" rel="tag">Business Technology</a>, <a href="http://www.podtech.net/home/search/HP" rel="tag">HP</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/2810/hewlett-packard-business-technology-podcast-ann-livermore-evp-technology-solutions-group/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/04/PID_011028/Podtech_Ann_Livermore.mp3" length="5416700" type="audio/mpeg"/>

	<itunes:author>Editor </itunes:author>
<itunes:duration>10:41</itunes:duration>
<itunes:keywords>hp-technology-for-better-business-outcomes, podtech, corporate</itunes:keywords>
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	<item>
		<title>ConnectCast Weekly - 13 April, 2007</title>
		<link>http://www.podtech.net/home/2720/connectcast-weekly-13-april-2007</link>
		<comments>http://www.podtech.net/home/2720/connectcast-weekly-13-april-2007#comments</comments>
		<pubDate>Mon, 16 Apr 2007 06:06:33 +0000</pubDate>
		<dc:creator>Cydni Tetro</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Enterprise 2.0]]></category>

		<category><![CDATA[RockyMountainVoices]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/2720/connectcast-weekly-13-april-2007</guid>
		<description><![CDATA[Forbes Magazine has rated 3 of the top 11 Best Places for Business and Careers in the Rockies. Provo, Utah (#2), Boise, Idaho (#3), and Ogden, Utah (#11). While Provo and Boise have seen lots of press over the last few years, Colin Kelly is impressed at the major shift is the business climate in [...]]]></description>
			<content:encoded><![CDATA[<p>Forbes Magazine has rated <a href="http://www.forbes.com/lists/2007/1/07bestplaces_Best-Places-For-Business-And-Careers_land.html">3 of the top 11</a> Best Places for Business and Careers in the Rockies. <a href="http://www.forbes.com/lists/2007/1/07bestplaces_Provo-UT_2853.html">Provo, Utah</a> (#2), <a href="http://www.forbes.com/lists/2007/1/07bestplaces_Boise-ID_2832.html">Boise</a>, Idaho (#3), and <a href="http://www.forbes.com/lists/2007/1/07bestplaces_Ogden-UT_UTOgd.html">Ogden</a>, Utah (#11). While Provo and Boise have seen lots of press over the last few years, Colin Kelly is impressed at the major shift is the business climate in Odgen, Utah. Kelly thinks much of the credit can be pinned on Ogden Mayor Matthew Godfrey; Grow Utah Ventures&#8217;s Alan Hall and his wife, Jeanne and Curt Geiger, vice president of Descente.</p>
<p>Symantec shareholders approve the $830M <a href="http://www.symantec.com/about/news/release/article.jsp?prid=20070409_01">Altiris acquisition</a>. Some see the acquisition as bittersweet &#8212; bitter because it means another company is moving its HQ out of state, sweet because a number of people will cash in and probably return proceeds to the local economy through reinvestment in entrepreneurial ventures.</p>
<p>Will Seth Godin make it to Utah? That depends on the number of <a href="http://www.pledgebank.com/SethGodinUtah">pledges to to get him to set foot on Utah soil</a>. Utah bloggers <a href="http://www.phil801.com/wpblog">Phil Burns</a> and <a href="http://www.ashbuckles.com/">Ash Buckles</a> have <a href="http://www.phil801.com/wpblog/2007/04/13/seth-agrees-to-shave-heads/">donated their hair</a>, committing Godin can shave their heads as part of a Utah event.</p>
<p>ConnectCast Weekly is hosted by <a href="http://www.rockymountainvoices.com/">Rocky Mountain Voices</a>&#8216; own Cydni Tetro and Colin Kelly, executive editor, <a href="http://www.connect-utah.com/">Connect Magazine</a>.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/Provo" rel="tag">Provo</a>, <a href="http://www.podtech.net/home/search/Boise" rel="tag">Boise</a>, <a href="http://www.podtech.net/home/search/Ogden" rel="tag">Ogden</a>, <a href="http://www.podtech.net/home/search/Colin+Kelly" rel="tag">Colin Kelly</a>, <a href="http://www.podtech.net/home/search/Matthew+Godfrey" rel="tag">Matthew Godfrey</a>, <a href="http://www.podtech.net/home/search/Alan+Hall" rel="tag">Alan Hall</a>, <a href="http://www.podtech.net/home/search/Curt+Geiger" rel="tag">Curt Geiger</a>, <a href="http://www.podtech.net/home/search/Descente" rel="tag">Descente</a>, <a href="http://www.podtech.net/home/search/Altiris" rel="tag">Altiris</a>, <a href="http://www.podtech.net/home/search/Seth+Godin" rel="tag">Seth Godin</a>, <a href="http://www.podtech.net/home/search/Phil+Burns" rel="tag">Phil Burns</a>, <a href="http://www.podtech.net/home/search/Ash+Buckles" rel="tag">Ash Buckles</a>, <a href="http://www.podtech.net/home/search/Cydni+Tetro" rel="tag">Cydni Tetro</a>, <a href="http://www.podtech.net/home/search/Connect+Magazine" rel="tag">Connect Magazine</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/2720/connectcast-weekly-13-april-2007/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/04/PID_010917/Podtech_ConnectCastWeekly_13_04_07.mp3" length="12003017" type="audio/mpeg"/>

	<itunes:author>Cydni Tetro</itunes:author>
<itunes:duration>12:27</itunes:duration>
<itunes:keywords>podtech, tech, rockymountainvoices</itunes:keywords>
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	<item>
		<title>IDF: Who&#8217;s the Scoble of China?</title>
		<link>http://www.podtech.net/home/2700/idf-whos-the-scoble-of-china</link>
		<comments>http://www.podtech.net/home/2700/idf-whos-the-scoble-of-china#comments</comments>
		<pubDate>Fri, 13 Apr 2007 04:19:55 +0000</pubDate>
		<dc:creator>Jason Lopez</dc:creator>
		
		<category><![CDATA[Intel IDF Current]]></category>

		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Corporate]]></category>

		<category><![CDATA[Gaming]]></category>

		<category><![CDATA[Intel Developer Forum]]></category>

		<category><![CDATA[Intel]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/2700/idf-whos-the-scoble-of-china</guid>
		<description><![CDATA[The Intel Developer Forum shifts to Beijing China this spring where the company plans to say more about its products and strategies, especially in areas like 45 nanometer chips, mobility and gaming. One new wrinkle: the world&#8217;s largest chip maker will be giving bloggers their props, in English and Chinese. PodTech&#8217;s Jason Lopez talks with [...]]]></description>
			<content:encoded><![CDATA[<p>The Intel Developer Forum shifts to Beijing China this spring where the company plans to say more about its products and strategies, especially in areas like 45 nanometer chips, mobility and gaming. One new wrinkle: the world&#8217;s largest chip maker will be giving bloggers their props, in English and Chinese. PodTech&#8217;s Jason Lopez talks with Intel&#8217;s Stacy English and Bryan Rhoads about the event.</p>
<p>Photo - Creative Commons: Forbidden City by Marc van der Chijs</p>
<p>Tags: <a href="http://www.podtech.net/home/search/Intel+Developer+Forum" rel="tag">Intel Developer Forum</a>, <a href="http://www.podtech.net/home/search/Beijing" rel="tag">Beijing</a>, <a href="http://www.podtech.net/home/search/China" rel="tag">China</a>, <a href="http://www.podtech.net/home/search/45+nanometer" rel="tag">45 nanometer</a>, <a href="http://www.podtech.net/home/search/Intel" rel="tag">Intel</a>, <a href="http://www.podtech.net/home/search/Stacy+English" rel="tag">Stacy English</a>, <a href="http://www.podtech.net/home/search/Bryan+Rhoads" rel="tag">Bryan Rhoads</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/2700/idf-whos-the-scoble-of-china/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/04/PID_010901/Podtech_IDF_Preview_Stacy_English.mp3" length="8042814" type="audio/mpeg"/>

	<itunes:author>Jason Lopez</itunes:author>
<itunes:duration>08:23</itunes:duration>
<itunes:keywords>intel-idf-current, podtech, corporate, gaming, intel-developer-forum, intel</itunes:keywords>
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	<item>
		<title>Intel Unveils New 45nm Architecture-Nehalem</title>
		<link>http://www.podtech.net/home/2558/intel-unveils-new-45nm-architecture-nehalem</link>
		<comments>http://www.podtech.net/home/2558/intel-unveils-new-45nm-architecture-nehalem#comments</comments>
		<pubDate>Thu, 29 Mar 2007 00:27:03 +0000</pubDate>
		<dc:creator>Jason Lopez</dc:creator>
		
		<category><![CDATA[Intel IDF Current]]></category>

		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Intel Moore's Law]]></category>

		<category><![CDATA[Events]]></category>

		<category><![CDATA[Corporate]]></category>

		<category><![CDATA[Intel]]></category>

		<category><![CDATA[Intel Developer Forum]]></category>

		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/2558/intel-unveils-new-45nm-architecture-nehalem</guid>
		<description><![CDATA[Intel unveiled the next stages for its new 45 nanometer process technology. The new microarchitecture is code-named Nehalem and represents a major shift in design. The technology is aimed partly at the requirements of next-generation media services over the Internet. Chips based on Nehalem are expected to launch in 2008. At a San Francisco press [...]]]></description>
			<content:encoded><![CDATA[<p>Intel unveiled the next stages for its new 45 nanometer process technology. The new microarchitecture is code-named Nehalem and represents a major shift in design. The technology is aimed partly at the requirements of next-generation media services over the Internet. Chips based on Nehalem are expected to launch in 2008. At a San Francisco press briefing, PodTech&#8217;s Jason Lopez spoke with Intel&#8217;s Pat Gelsinger about Nehalem, IDF Beijing and his upcoming blog.</p>
<p>Related Stories: <a href="http://www.podtech.net/home/search/IntelMooresLaw">IntelMooresLaw</a></p>
<p>Tags: <a href="http://www.podtech.net/home/search/Intel" rel="tag">Intel</a>, <a href="http://www.podtech.net/home/search/45+nanometer" rel="tag">45 nanometer</a>, <a href="http://www.podtech.net/home/search/Nehalem" rel="tag">Nehalem</a>, <a href="http://www.podtech.net/home/search/Jason+Lopez" rel="tag">Jason Lopez</a>, <a href="http://www.podtech.net/home/search/Pat+Gelsinger" rel="tag">Pat Gelsinger</a>, <a href="http://www.podtech.net/home/search/IntelMooresLaw" rel="tag">IntelMooresLaw</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/2558/intel-unveils-new-45nm-architecture-nehalem/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/03/PID_010728/Podtech_Intel_Pat_Gelsinger_45_nm.mp3" length="12314356" type="audio/mpeg"/>

	<itunes:author>Jason Lopez</itunes:author>
<itunes:duration>12:50</itunes:duration>
<itunes:keywords>intel-idf-current, podtech, intel-moores-law, events, corporate, intel, intel-developer-forum, technology</itunes:keywords>
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	<item>
		<title>Wikinomics: How Mass Collaboration Will Change Business</title>
		<link>http://www.podtech.net/home/2360/wikinomics-how-mass-collaboration-will-change-business</link>
		<comments>http://www.podtech.net/home/2360/wikinomics-how-mass-collaboration-will-change-business#comments</comments>
		<pubDate>Mon, 12 Mar 2007 23:52:34 +0000</pubDate>
		<dc:creator>Phil Leigh</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/2360/wikinomics-how-mass-collaboration-will-change-business</guid>
		<description><![CDATA[Don Tapscott argues that online collaboration will forever change the way we do business. At least that is the theme of his current best-selling book, Wikinomics. He speaks with authority, having earlier published Paradigm Shift, Digital Capital, and Growing Up Digital.
Tags: Don Tapscott, Wikinomics]]></description>
			<content:encoded><![CDATA[<p>Don Tapscott argues that online collaboration will forever change the way we do business. At least that is the theme of his current best-selling book, <a href="http://www.wikinomics.com/">Wikinomics</a>. He speaks with authority, having earlier published <a href="http://www.amazon.com/Paradigm-Shift-Promise-Information-Technology/dp/0070628572">Paradigm Shift</a>, <a href="http://www.amazon.com/Digital-Capital-Harnessing-Power-Business/dp/1578511933/ref=sr_1_7/103-8250610-0563853?ie=UTF8&#038;s=books&#038;qid=1173742869&#038;sr=1-7">Digital Capital</a>, and <a href="http://www.amazon.com/Growing-Up-Digital-Rise-Generation/dp/0071347984/ref=sr_1_2/103-8250610-0563853?ie=UTF8&#038;s=books&#038;qid=1173742737&#038;sr=1-2">Growing Up Digital</a>.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/Don+Tapscott" rel="tag">Don Tapscott</a>, <a href="http://www.podtech.net/home/search/Wikinomics" rel="tag">Wikinomics</a></p>]]></content:encoded>
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	        <enclosure url="http://media1.podtech.net/media/2007/03/PID_010509/Podtech_IDM_wikinomics.mp3" length="9378303" type="audio/mpeg"/>

	<itunes:author>Phil Leigh</itunes:author>
<itunes:duration>12:56</itunes:duration>
<itunes:keywords>podtech, technology</itunes:keywords>
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	<item>
		<title>David Weinberger On Social Media and Changing Communications</title>
		<link>http://www.podtech.net/home/2341/david-weinberger-on-social-media-and-changing-communications</link>
		<comments>http://www.podtech.net/home/2341/david-weinberger-on-social-media-and-changing-communications#comments</comments>
		<pubDate>Mon, 12 Mar 2007 03:28:52 +0000</pubDate>
		<dc:creator>Jennifer Jones</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Marketing Voices]]></category>

		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/2341/david-weinberger-on-social-media-and-changing-communications</guid>
		<description><![CDATA[David Weinberger is co-author of Cluetrain Manifesto. In this podcast, Weinberger discusses the ways in which business will work in the newly connected marketplace. Speaking at the New Communications Forum in Las Vegas, Weinberger believes that a generational shift has to occur before marketing really changes and adopts social media. His advice to marketers is [...]]]></description>
			<content:encoded><![CDATA[<p>David Weinberger is co-author of <a href="http://www.cluetrain.com/book/index.html">Cluetrain Manifesto</a>. In this podcast, Weinberger discusses the ways in which business will work in the newly connected marketplace. Speaking at the New Communications Forum in Las Vegas, Weinberger believes that a generational shift has to occur before marketing really changes and adopts social media. His advice to marketers is to take small risks and keep pushing back on CEOs who don&#8217;t yet &#8220;get&#8221; it. Weinberger gives mild kudos to USA TODAY for its new format, and uses it as an example of slow change. The former Woody Allen gag writer tells Jones his new book is due out May 1 and entitled: &#8220;Everything is Miscellaneous.&#8221;</p>
<p>Photo Credit: Doc Searls via Creative Commons/Flickr</p>
<p>Tags: <a href="http://www.podtech.net/home/search/David+Weinberger" rel="tag">David Weinberger</a>, <a href="http://www.podtech.net/home/search/Cluetrain+Manifesto" rel="tag">Cluetrain Manifesto</a>, <a href="http://www.podtech.net/home/search/New+Communications+Forum" rel="tag">New Communications Forum</a></p>]]></content:encoded>
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	        <enclosure url="http://media1.podtech.net/media/2007/03/PID_010478/Podtech_Marketing_Voices_David_Weinber.mp3" length="8934060" type="audio/mpeg"/>

	<itunes:author>Jennifer Jones</itunes:author>
<itunes:duration>09:17</itunes:duration>
<itunes:keywords>podtech, social-media, marketing-voices, technology</itunes:keywords>
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	<item>
		<title>Utility Computing - Is It Real?</title>
		<link>http://www.podtech.net/home/2293/utility-computing-is-it-real</link>
		<comments>http://www.podtech.net/home/2293/utility-computing-is-it-real#comments</comments>
		<pubDate>Tue, 06 Mar 2007 20:13:48 +0000</pubDate>
		<dc:creator>Paul Lancour</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[BearingPoint]]></category>

		<category><![CDATA[Corporate]]></category>

		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/2293/utility-computing-is-it-real</guid>
		<description><![CDATA[Utility computing is not a new concept, but the technologies that make it viable are finally maturing. Properly deployed, utility computing can increase server utilization rates, reduce the requirement to build overcapacity and lower operating costs. This podcast identifies key success factors for organizations hoping to capture the benefits of utility computing.
Moreover, utility computing is [...]]]></description>
			<content:encoded><![CDATA[<p>Utility computing is not a new concept, but the technologies that make it viable are finally maturing. Properly deployed, utility computing can increase server utilization rates, reduce the requirement to build overcapacity and lower operating costs. This podcast identifies key success factors for organizations hoping to capture the benefits of utility computing.</p>
<p>Moreover, utility computing is a dramatic departure from the ways IT departments have traditionally worked. Like providers of electricity, gas, water and other utilities, organizations can use the utility computing model to consolidate capacity and automatically allocate resources based upon the real-time requirements of users.</p>
<p>As a result, the utility computing model can contribute to achieving extremely high server utilization rates &#8212; and greatly save when it comes to the cost of adding and managing data center capacity in the traditional way.</p>
<p>Join <a href="http://www.bearingpoint.com/">BearingPoint</a> technologist Frederic Veron to explore why, for these reasons and more, BearingPoint believes that the time is right to implement utility computing.</p>
<p><!--<br />
<i>Transcript:</p>
<p><strong>Host: Paul Lancour - PodTech<br />
Guest: Frederic Veron - BearingPoint<br />
</strong></p>
<p><strong>Paul Lancour - PodTech</strong><br />
I am Paul Lancour with PodTech.net.</p>
<p><strong>Frederic Veron - BearingPoint</strong><br />
It shifts the culture for the organizations that are using this computing environment.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
That’s Frederic Veron, Managing Director with BearingPoint, talking about moving to a Utility Computing Model. He says, it’s a true shift in the way an enterprise views the role of computing in the organization. I started our conversation by asking Frederic to define terms for us.</p>
<p><strong>Frederic Veron - BearingPoint</strong><br />
What we call Utility Computing is a complete environment that provides on-demand computing infrastructure to all applications and users in the enterprise that is delivered automatically over the network on a subscription fee basis and with differentiated services. So, there is a number of aspects here that are really key; one is, that it’s on-demand; two is that it’s a shared infrastructure; three that it is as familiar (ph) as possible and four is that you have a service model attached to it, which allows the users to subscribe to it and then allows the organization to provide and deliver services that are differentiated in terms of performance, in terms of key characteristics.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
What are the key challenges that an organization would face when making this move to a more utility computing model?</p>
<p><strong>Frederic Veron - BearingPoint</strong><br />
Challenges are from different angles. Obviously there is a technical challenge because solutions associated with utility computing architecture are not all matured and pieces of the solution tends to be somewhat innovative and emerging still. So, there is the technology aspect, but beyond the technology and probably more importantly it requires the organization to transform its model, its business model and service delivery model to achieve the efficiency in the delivery of such services and that transformation is something that needs to happen in an environment that lower the risk as much as possible, which makes it quite difficult to manage.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
So, it sounds like, although there is a large technological component to this that it really is more of an organizational cultural shift that needs to take place along with the new technology.</p>
<p><strong>Frederic Veron - BearingPoint</strong><br />
Absolutely and it’s that combination that makes it even more difficult.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
So, what are the processes that need to be in place in order to make this happen?</p>
<p><strong>Frederic Veron - BearingPoint</strong><br />
  Well, there are a number of processes. We tend to use iTone as it’s kind of a starting point, but it’s just to kind of frame with some of the processes to be looking at, but there are other processes that tend to bit more operational in nature and frankly the ones that are also important are the ones that pertain to the servicing of this environment. So, everything that would even sound a little bit marketing are actually quite important, which is the part that I was mentioning a bit earlier, which is around defining the services, the computing services that would be delivered to the organization as well as defining their key characteristics, features if you will, and finally defining their pricing so that the user can actually pick and choose, would that form is best for their application at right price point for them.</p>
<p>So, if you want to look at it, the central circle here is iTone and a number of operational processes which are very typical in the computing environment, such as provisioning, decommissioning, dealt out of servers and systems, testing etcetera; capacity management, performance management, capacity planning, configuration management etcetera; but more importantly, I think people will need to also look at the outer circle of that process map, which really focus more on the servicing and marketing aspect of the utility.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
Then from a personal point of view, what people do you need to have in place in order for this to work well?</p>
<p><strong>Frederic Veron - BearingPoint</strong><br />
So, the people are probably the same people that are today in the organization. There are a number of technologies, they are going to be introduced and therefore a skillset has to be updated and refreshed and training has to happen, but the people themselves would probably be the same. There going to be some new functions added to the organization and those could be people that are coming from the organization and are just being retooled or a new hire.</p>
<p>One of the impact of utility computing that we work vis-a-vis client is that actually there is an entire optimization of the organization and beyond the skillset and toolsets, looking at where the people are located and how the process is working, how you decompose that process and potentially how you could displace some component with the process to regions or area in the world that are slightly cheaper would actually be something that an organization would want to do, because they would obviously drive some benefits out of there and those benefits are mainly coming from the labor arbitrage. So, the people are impacted, but the entire organization is actually optimized overall.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
So, again more of a cultural shift than an actual change in personnel?</p>
<p><strong>Frederic Veron - BearingPoint</strong><br />
  Yes, and when you talk about cultural shift, it’s really beyond the organization that’s typically operates and manages this environment. It will also shift the culture for the organizations that are using this computing environment, especially in the application development groups or also known as the CIO groups and the business units, they will have the different interaction with the central or shared organization that typically deliver such systems to request those systems, to access those systems, to use them and to be charted back as well.</p>
<p>So, that interaction is changing quite a bit from an environment where that typically involve this share organization toward the end of their process of the SDLC life-cycle. They are going to now try to move this up and engage this organization much earlier in the process and then this organization now has at disposal a number of tools that would allow them to deliver and provision servers and systems much faster.</p>
<p>So, the interaction will be much more fluid and actually more on real time basis. Before in the old world, an application that would require systems would typically tend to ask for those systems a bit later in the SDLC process and then would have to wait for quite sometime, 60 days, 90 days or even more to get that system in, up and running. So, obviously this new framework and this new approach to computing is very beneficial for both parties.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
As we move into this new world once again, what kind of standards do we need to apply for technology?</p>
<p><strong>Frederic Veron - BearingPoint</strong><br />
So, the standards are going to be very critical because you want to standardize as much as you can, your computing environment. It’s a pretty basic statement and for an organization to do so, and you have to define what typically engineers in those organizations refer to as standard stacks. Those standard stacks have a number of components from the hardware level to the OS level, to the software level and you can find organizations that have tens of those. It’s one thing to have tens of those and to have them documented; it’s another thing that even have those documented. So, there is the maturity here and the more matured you are, the more documented and the more you can enforce them the better off you are. Obviously having less of them is quite important as well.</p>
<p>Now, there is no standard prerequisite if you will to move into this particular mode, into this particular framework. There is no limitation in terms of hardware and there is no limitation in terms of OS and it can be because the whole point is for an organization to pretty much include all these IT computing assets. So, whatever they are using needs to be part of this framework and part of this transformation.</p>
<p>There are tools and software solutions that allow and help organizations to better manage their computing assets and some of these tools do have limitations in terms of the OS they support or the level of software that they support or even sometime as the hardware they support; but obviously what an organization such as our clients would do is to deliver and define a map of tools that would serve you all the requirements and support all the different standard stacks.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
So, when moving toward a utility computing model, what kind of service options should an organization be thinking about and then how will those service options be delivered ultimately to the users?</p>
<p><strong>Frederic Veron - BearingPoint</strong><br />
  In terms of deployment of such solutions, typically large organizations are looking at this because they are the ones that have a large number of distributed systems and would have a significant impact on the financials, much, much greater than the ones for this small organizations. So, a large organization with various systems will look at implementation plan that is going to be by definition lengthy, complex and quite large, and therefore, the only way this is going to be successful is by breaking it down into more manageable PCs that have specific value attached to them.</p>
<p>To transform to such a degree, an environment that has tens of thousands of servers &#8212; we are talking about a year, two years, three year. Therefore, one needs to look at the entire set of activities that need to happen to produce value very early in the program. We break it down into a portfolio of activities or portfolio of services if you will, and in that portfolio with a number of threads very well-defined that will be aligned with different components we talked about before such as, technology, people, operations and processes, financials etcetera. We are talking about number of threads here, with number of projects in each of these threads that will constitute the portfolio and one needs to manage that as a portfolio with its ups and downs and overall getting the organization towards its end goal.</p>
<p>The first aspects are specific around understanding the application environment, understanding their requirements, understanding their architecture, but we should not look at it as a monolithic component because organizations such as those have thousands of applications and small organizations probably 100 applications and these applications are always changing and evolving. So, you have got to have a process by which you can actually do an application review on a regular basis. So, you understand what application can move to the utility versus the ones you can’t move to the utility and create a (Inaudible) schema to go one-by-one in the right order. That&#8217;s one aspect of it; and prior to this, you also need to understand your current environment and your standard stacks so that you can actually evolve this environment towards your end state architecture, a piece at a time.</p>
<p>Initially we believe that and we have experienced that it is very unlikely to create one single utility as it’s impossible to have one single utility at the beginning and use it until the end. The notion here is that an organization will create a number of utilities that will be specialty utilities. For instance, the utility around WebLogic for instance or a database utility around &#8212; I don’t know, an Oracle database, we had one of the clients using, for instance, SQL 2005 utility.</p>
<p>Those are specialty utilities that will be created throughout the organization and will be servicing the application environment on an as needed basis. Case-by–case, the application owner will do business case and we will see that they can lower their cost of implementation by accessing those utilities. As time goes, the utility is being more and more used and therefore its unit cost is going down and the entire utility takes over your tool environment, competing environment of the organization.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
So, it sounds to me like you are saying, it’s not about taking a snapshot of where we are right now and finding a solution to that, but it’s about building into that solution, a dynamism that will allow it to continue to meet the needs of the (Inaudible).</p>
<p><strong>Frederic Veron - BearingPoint</strong><br />
Exactly, it’s not like the systematic and sequential, wonderful process. It is more an evolving process an evolving transformation and you get to build it, frankly a bit at a time.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
Some of the research bears out the need for this was some of these larger organizations you’re talking about with tens of thousands of servers when one looks at the user processing power or storage utilization, the numbers for some of those organizations are pretty staggering, how underutilized it is.</p>
<p><strong>Frederic Veron - BearingPoint</strong><br />
  Yes, overall in industry, what we have experienced is typically on the server side, it’s anywhere between less than 10%, probably all the way to 50%, 60% on average. Obviously, some areas and some servers are used at a higher utilization rate like 80% or 90%, but if you were to look a typical environment, which has 10,000 plus servers those servers are averaging about 20% utilization. On the storage side, there are multiple ways of computing the storage utilization, but overall it’s also very much under-utilized.</p>
<p>And the issue with storage, and to some extent the server as well, is that once the disc is (Inaudible) some space on the disc is allocated to an application; let’s say a terabyte, because the application owner and the business folks have identified that they will probably need that space to support the volume of transaction associated with this application, once it is allocated to this application, there is no easy way and definitely not the permitted way to reclaim that space. So, if once this application is only using half of it, the other half will never be reused. Reclaiming the space is possible, but it’s a very manual and hard process to go through and you typically have to shut down the application to move it to somewhere else, while you are reclaiming the space, which doesn’t make it very easy for the technology folks to do that in the right time.</p>
<p>So, once the storage is allocated, it is there and the result of this is that; a) The storage space is growing year after year, we have seen numbers from 30%-60% at organizations and what is adding to this is actually it’s not being used very much. So, it’s higher cost, it’s still a very low utilization, overall of a pretty low return on assets in each area.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
What about the role of Virtualization in this? What role is it playing now and then what promise does it hold outs to make utility computing that much more efficient in the future?</p>
<p><strong>Frederic Veron - BearingPoint</strong><br />
  Virtualization is one technology that is quite well-known or has been known for sometime now and is coming to a point where it’s rather mature. What virtualization allows technologies to do is on one single physical box or one physical server they can implement multiple systems, multiple virtual servers and those virtual servers would look like to user exactly like a regular physical server and they would not know the difference. Those servers will be separated from one another through the Virtualization Technology.</p>
<p>There is number of terms that people use in this area, such as zones of containers etcetera; but pretty much the notion is that it creates the ability to have multiple machines, virtual machines if you will, running on a physical machine, which would allow each organization to implement multiple applications on one single machine where before it would have been a bit more difficult and they would have had potential application resource conflict. Here, they can separate the applications and therefore have an environment that runs much more smoothly.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
Anything else you’d like to share with our listeners on this podcast about Utility Computing?</p>
<p><strong>Frederic Veron - BearingPoint</strong><br />
  Utility Computing is a term that people tend to use for technical solution. Our experience shows that while the technical solution is critical for its success, you have to take into account all the different PCs and its real transformation. So, it’s not only technology, it’s also around the service model and the ability of the organization to service its users; it’s around the business model and how you charge back computing the power to the users and by the way when I talked about computing, it’s computing plus all of its accessories if you will, not only the machines, but where the machine designs, the facilities, the power etcetera.</p>
<p>So, there was a number of components there that need to be taken into account and it’s transforming the way that the different technology group in organization are going to look at computing, they are going to look at capacity and they are going to plan this capacity going forward. So, when you look at Utility Computing what is the way, we understand utility computing and we work with our clients on utility computing, you have got to look at all these different aspects.</p>
<p>Overall there is a tremendous opportunity out there to reduce cost significantly because over the years the distributed systems have grown 20%, 30% year over year and utilization is so long that there is an opportunity to reduce a number of systems and still have the same computing capabilities. Initial numbers on business cases are quite astonishing. The return is very high, the transformation is not an easy one, but it is possible and we believe that this is going to be a revolution in the technology area for the next years to come.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
Frederic, thank you very much for taking out the time to speak with us today.</p>
<p><strong>Frederic Veron - BearingPoint</strong><br />
You are very welcome. Have a good day.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
Frederic Veron is Managing Director of BearingPoint.</p>
<p>Copyright &copy;2006 <a href="http://PodTech.net">PodTech.net</a>. All rights reserved. Privacy policy</p>
<p>&#8211;></p>
<p>Tags: <a href="http://www.podtech.net/home/search/Utility+computing" rel="tag">Utility computing</a>, <a href="http://www.podtech.net/home/search/BearingPoint" rel="tag">BearingPoint</a>, <a href="http://www.podtech.net/home/search/Frederic+Veron" rel="tag">Frederic Veron</a></p>]]></content:encoded>
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	<itunes:author>Paul Lancour</itunes:author>
<itunes:duration>18:48</itunes:duration>
<itunes:keywords>podtech, bearingpoint, corporate, technology</itunes:keywords>
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	<item>
		<title>Silicon Valley to Host Historic Meeting</title>
		<link>http://www.podtech.net/home/2242/silicon-valley-to-host-historic-meeting</link>
		<comments>http://www.podtech.net/home/2242/silicon-valley-to-host-historic-meeting#comments</comments>
		<pubDate>Tue, 27 Feb 2007 23:04:58 +0000</pubDate>
		<dc:creator>Jason Lopez</dc:creator>
		
		<category><![CDATA[IntelWorldAhead]]></category>

		<category><![CDATA[Intel Education and World Ahead]]></category>

		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Corporate]]></category>

		<category><![CDATA[Intel]]></category>

		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/2242/silicon-valley-to-host-historic-meeting</guid>
		<description><![CDATA[The United Nations is embarking on something new: a partnership with the private sector to address some of the developing world&#8217;s most vexing issues in areas such as education, health care, economic development and government. Craig Barret, the chairman of Intel, has been appointed to chair the UN initiative called the Global Alliance for ICT [...]]]></description>
			<content:encoded><![CDATA[<p>The United Nations is embarking on something new: a partnership with the private sector to address some of the developing world&#8217;s most vexing issues in areas such as education, health care, economic development and government. Craig Barret, the chairman of Intel, has been appointed to chair the UN initiative called the Global Alliance for ICT and Development. GAID meets with Silicon Valley leaders for the first time at the Computer History Museum in Mountain View, Calif., for a series of panels and discussions about the ways IT solutions can help the U.N.&#8217;s efforts. PodTech&#8217;s Jason Lopez spoke with Sarbuland Khan, executive coordinator for GAID.</p>
<p>The podcast was made possible by Intel.</p>
<p>Related Stories: <a href="http://www.podtech.net/home/search/IntelWorldAhead">IntelWorldAhead</a></p>
<p><a href="http://www.intel.com/intel/worldahead/index.htm">More info from Intel&#8217;s World Ahead</a></p>
<p> <a href="http://www.podtech.net/home/2242/silicon-valley-to-host-historic-meeting#more-2242" class="more-link">(more&#8230;)</a></p>
<p>Tags: <a href="http://www.podtech.net/home/search/United+Nations" rel="tag">United Nations</a>, <a href="http://www.podtech.net/home/search/Craig+Barret" rel="tag">Craig Barret</a>, <a href="http://www.podtech.net/home/search/Intel" rel="tag">Intel</a>, <a href="http://www.podtech.net/home/search/Global+Alliance+for+ICT+and+Development" rel="tag">Global Alliance for ICT and Development</a>, <a href="http://www.podtech.net/home/search/Sarbuland+Khan" rel="tag">Sarbuland Khan</a>, <a href="http://www.podtech.net/home/search/IntelWorldAhead" rel="tag">IntelWorldAhead</a></p>]]></content:encoded>
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	        <enclosure url="http://media1.podtech.net/media/2007/02/PID_010367/Podtech_UN_Silicon_Valley_meeting_prev.mp3" length="5370592" type="audio/mpeg"/>

	<itunes:author>Jason Lopez</itunes:author>
<itunes:duration>11:11</itunes:duration>
<itunes:keywords>intelworldahead, intel-education-and-world-ahead, podtech, corporate, intel, technology</itunes:keywords>
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		<title>Enterprise Content Management Overview</title>
		<link>http://www.podtech.net/home/2185/enterprise-content-management-overview</link>
		<comments>http://www.podtech.net/home/2185/enterprise-content-management-overview#comments</comments>
		<pubDate>Mon, 26 Feb 2007 13:30:00 +0000</pubDate>
		<dc:creator>editor</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[EMC Corporation]]></category>

		<category><![CDATA[Corporate]]></category>

		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/2185/enterprise-content-management-overview</guid>
		<description><![CDATA[Understand why enterprise content management is gaining visibility in today&#8217;s market and how companies are developing their ECM strategies. Learn more about how content management is utilized across multiple industries and customer examples for critical content-centric businesses processes. Additionally, we discuss next steps for initiating a successful content management strategy - starting with an enterprise-class [...]]]></description>
			<content:encoded><![CDATA[<p>Understand why enterprise content management is gaining visibility in today&#8217;s market and how companies are developing their ECM strategies. Learn more about how content management is utilized across multiple industries and customer examples for critical content-centric businesses processes. Additionally, we discuss next steps for initiating a successful content management strategy - starting with an enterprise-class ECM platform.</p>
<p>This is an <a href="http://www.emc.com">EMC</a> podcast.<br />
 <a href="http://www.podtech.net/home/2185/enterprise-content-management-overview#more-2185" class="more-link">(more&#8230;)</a></p>
<p>Tags: <a href="http://www.podtech.net/home/search/enterprise+content+management" rel="tag">enterprise content management</a>, <a href="http://www.podtech.net/home/search/ECM" rel="tag">ECM</a>, <a href="http://www.podtech.net/home/search/EMC" rel="tag">EMC</a></p>]]></content:encoded>
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	<itunes:author>Editor </itunes:author>
<itunes:duration>14:01</itunes:duration>
<itunes:keywords>podtech, emc-corporation, corporate, technology</itunes:keywords>
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		<title>Juniper Networks Master of IT, Paul Schopis: OARnet</title>
		<link>http://www.podtech.net/home/2218/juniper-networks-master-of-it-paul-schopis-of-oarnet</link>
		<comments>http://www.podtech.net/home/2218/juniper-networks-master-of-it-paul-schopis-of-oarnet#comments</comments>
		<pubDate>Mon, 26 Feb 2007 02:07:49 +0000</pubDate>
		<dc:creator>Paul Lancour</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Corporate]]></category>

		<category><![CDATA[Master of IT]]></category>

		<category><![CDATA[Juniper Networks]]></category>

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		<guid isPermaLink="false">http://www.podtech.net/home/2218/juniper-networks-master-of-it-paul-schopis-of-oarnet</guid>
		<description><![CDATA[Eighty-eight colleges and universities. Two-and-a-half million downstream users. Paul Schopis is associate director of OARnet, based at The Ohio State University, and as such he oversees an expansive network for users with a wide range of needs. In this podcast Paul discusses the challenges he faces in building and maintaining such a network, shares some [...]]]></description>
			<content:encoded><![CDATA[<p>Eighty-eight colleges and universities. Two-and-a-half million downstream users. Paul Schopis is associate director of OARnet, based at The Ohio State University, and as such he oversees an expansive network for users with a wide range of needs. In this podcast Paul discusses the challenges he faces in building and maintaining such a network, shares some knowledge learned in his ten years at OARnet, and explains the fish problem.</p>
<p>This Juniper Networks podcast is part of the <a href="http://www.masterofit.net">Juniper Networks Master of IT program</a>.</p>
<p> <a href="http://www.podtech.net/home/2218/juniper-networks-master-of-it-paul-schopis-of-oarnet#more-2218" class="more-link">(more&#8230;)</a></p>
<p>Tags: <a href="http://www.podtech.net/home/search/Paul+Schopis" rel="tag">Paul Schopis</a>, <a href="http://www.podtech.net/home/search/OARnet" rel="tag">OARnet</a></p>]]></content:encoded>
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	        <enclosure url="http://media1.podtech.net/media/2007/02/PID_010333/Podtech_Juniper_PaulSchopis.mp3" length="9367927" type="audio/mpeg"/>

	<itunes:author>Paul Lancour</itunes:author>
<itunes:duration>09:45</itunes:duration>
<itunes:keywords>podtech, corporate, master-of-it, juniper-networks, technology</itunes:keywords>
	</item>
	
	

	<item>
		<title>RSA Security Bloggers Meetup in San Francisco. Somebody Call Security!</title>
		<link>http://www.podtech.net/home/2142/rsa-security-bloogers-meetup-in-san-francisco-somebody-call-security</link>
		<comments>http://www.podtech.net/home/2142/rsa-security-bloogers-meetup-in-san-francisco-somebody-call-security#comments</comments>
		<pubDate>Sat, 17 Feb 2007 02:01:16 +0000</pubDate>
		<dc:creator>Michael Johnson</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[F5 Networks Incorporated]]></category>

		<category><![CDATA[Corporate]]></category>

		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/2142/rsa-security-bloogers-meetup-in-san-francisco-somebody-call-security</guid>
		<description><![CDATA[Taking a break from the bustle of RSA 2007, some of the best-known security bloggers got together at the Foreign Cinema, a French bistro and movie house in San Francisco, hosted by network security podcaster Martin McKeay. Check out the guest list, as we roam the crowd and talk to the best minds blogging on [...]]]></description>
			<content:encoded><![CDATA[<p>Taking a break from the bustle of RSA 2007, some of the best-known security bloggers got together at the <a href="http://www.foreigncinema.com/home.html">Foreign Cinema</a>, a French bistro and movie house in San Francisco, hosted by network security podcaster <a href="http://www.mckeay.com">Martin McKeay</a>. Check out the <a href="http://www.mckeay.net/secure/2007/02/heres_the_list_from_the_rsa_se.html">guest list</a>, as we roam the crowd and talk to the best minds blogging on security today. Thanks to Shift&#8217;s Kristalle Ward, and to <a href="http://www.fortinet.com">Fortinet</a> and Microsoft for sponsoring the event. This is an F5 podcast.</p>
<p>More images on <a href="http://www.flickr.com/gp/25367293@N00/Y431bE">Flickr</a>.</p>
<p><i>Transcript:</i></p>
<p><strong><br />
Host: Michael Johnson - PodTech<br />
Guest: Martin McKeay - Network Security Podcast<br />
Guest: Stephen Toulouse - Microsoft<br />
Guest: Richard Stiennon - Fortinet<br />
Guest: Richard Mogull - Gartner<br />
Guest: Bruce Schneier - Schneir.com<br />
Guest: Lori MacVittie - F5 Networks<br />
Guest: Eric Green - Larstanpodcasting.com<br />
Guest: Ron Gula – blog.tenablesecurity.com<br />
Guest: Ryan Singel - 27bstroke6<br />
Guest: Brian Krebs - Washington Post<br />
Guest: Michelle McLean - ConSentry Networks<br />
</strong></p>
<p><strong>Michael Johnson - PodTech</strong><br />
This is Michael Johnson and we’re here at the Foreign Cinema restaurant in San Francisco, a very unique restaurant in which many of the nights they show movies outside, projected on a wall. We’re here at the site and on the occasion of the RSA 2007 Conference, and we’re here with a lot of people from across the country that are security bloggers, we’re going to talk to a few of them to see what’s on their minds or what they’ve been blogging about lately.</p>
<p><strong>Martin McKeay - Network Security Podcast</strong><br />
  I mean this is only happening once a year, there is a lot of us with a lot of voices out there, and well, we like to talk. So, it’s a really good thing to have this group together and (Voice Overlap). So, I wanted to give our sponsors, Microsoft and Fortinet, a couple of minutes to talk and they will tell you why they decided that it was worth sponsoring this event.</p>
<p><strong>Stephen Toulouse - Microsoft</strong><br />
  Hello everyone, I’m a Mac</p>
<p><strong>Speaker</strong><br />
  Don’t do that to me, I want to be the Mac.</p>
<p><strong>Speaker</strong><br />
  (Inaudible)</p>
<p><strong>Stephen Toulouse - Microsoft</strong><br />
  He said, I believe the exact phrase was, if I were shopping for a computer today, I would want to buy a Mac, that’s what he said, in that email, he’s being purposely dramatic, but that was Jim, as those who have ever talked to him know.</p>
<p><strong>Speaker</strong><br />
  That was Jim in the past tense.</p>
<p><strong>Stephen Toulouse - Microsoft</strong><br />
  Yeah, well, he retired, he retired, he’s gone. So, I want to talk a little bit about why we really wanted to help put this together. Most of you actually probably don’t know me as Stephen Toulouse, you probably know me as Stepto, which is what everybody calls me, it’s my email name at Microsoft, stepto@microsoft.com and my blog is stepto.com. I actually began &#8212; I’ve been with Microsoft since April of 1994 and I started off supporting Windows 3.1 and DOS 5.0, which I am proud to say had no remotely exploitable hole in the default install.</p>
<p><strong>Speaker</strong><br />
  Have you gone through that?</p>
<p><strong>Stephen Toulouse - Microsoft</strong><br />
  Had no network stack, but yeah, that it will, so we’ve come a long way since then. One of the things that Microsoft has done over the past couple of years, thanks to people like Scoble and thanks to a lot of the people that work at Microsoft and do blogging is we’ve embraced the blogging culture. So, last year we held a little lunch in, got some people together, it was just a dozen people, it was a lot fun, so when we heard the idea to do it again and do something a little bit bigger, a little bit fancier and invite more people, we jumped at the chance. I’m so glad, I mean seriously I’m so happy there are so many people here, there’s going to be so many great conversations. We’re just happy to be here, and happy to sponsor. I wish more of us were here, but planning for the next version of Windows is currently going on in Webinn (ph), so there is a lot of…</p>
<p><strong>Speaker</strong><br />
  Next after Vista?</p>
<p><strong>Stephen Toulouse - Microsoft</strong><br />
  Next after Vista, so there’s a lot of split. So, as I said diverse a few minutes ago, I know it sounds a little bit crazy to say for a company that has $34 billion in the bank, but it’s a resource issue, so we don’t have everybody down here, but I’m here, happy to be here, and happy to be with Fortinet in sponsoring this. So, thank you very much for coming, we don’t want to spend a lot of time in (Voice Overlap), so you guys have great conversations and Richard, what did you want to say?</p>
<p><strong>Richard Stiennon - Fortinet</strong><br />
  Cool, so I don’t have a lot of time to talk.</p>
<p><strong>Stephen Toulouse - Microsoft</strong><br />
  You’ve got as much as you want, you’re sponsoring.</p>
<p><strong>Richard Stiennon - Fortinet</strong><br />
  (Inaudible) Technorati ranking, somewhere way north of 12,000. I think that it is being a little site a Technorati blog ranking is kind of interesting when we all get together and meet, but what’s really, really, really interesting is that we are changing how people access information, because we all are in our own right experts or we all are in our own right good communicators and we know that because people are coming to our blogs, we’re all reading each others blogs, and doing the back and forth thing. This is new, we all know that, this is, in the security world for certain, this is the way that the end users are going to learn new stuff, we highlight things that just don’t get into the press, the press just doesn’t focus the same way that we do.</p>
<p>I’m super, super excited about what the blogging community does, so of course, when the opportunity came up, the timing was just right, I could say, Hey Rich, we’ll sponsor that, we’ll get there, that’s very cool.” As everybody talks to me this evening, I need a little help, I’ve got a bloggers dilemma, I’ve lost my bloggers voice, as you may have noticed, I can’t post anymore. Last week, for example, so TJX gets totally whacked by hackers, steals 40 million credit cards, I can’t find anything to say about it, because I have to check with our VP of North American sales to see if we’re doing a deal with TJX. That just stops you dead in your tracks, I could no longer be the (Inaudible) bloggers.</p>
<p><strong>Speaker</strong><br />
  Talk about that.</p>
<p><strong>Richard Stiennon - Fortinet</strong><br />
  Yeah, there was (Inaudible), so what do I do. I personally want to settle on a travel log because I travel a lot. So, I’m going to blog about shady hotels, and how they don’t have enough power plugs and stuff like that. Anyway, any other ideas, please let me know, and just thanks for everybody contributing to the community that we are, here it goes.</p>
<p><strong>Martin McKeay - Network Security Podcast</strong><br />
  Rich Mogull said he had a couple of (Voice Overlap) to say. </p>
<p><strong>Stephen Toulouse - Microsoft</strong><br />
  Yeah, Rich you want to say something?</p>
<p><strong>Martin McKeay - Network Security Podcast</strong><br />
  He’s the originator of this whole problem.</p>
<p><strong>Richard Mogull - Gartner</strong><br />
  You guys are joking, but &#8212; never mind, I’ll save that for when the camera’s not on. I want to thank everybody for coming, I got to be honest this went far beyond my expectations, I thought there would be a dozen guys, sitting in a room, paying for our own drinks…</p>
<p><strong>Martin McKeay - Network Security Podcast</strong><br />
  You’re paying for ours actually.</p>
<p><strong>Richard Mogull - Gartner</strong><br />
  Yeah, I though I was going to buy a round or two and that was going to be the end of it. When I started blogging as an experiment, it was, let’s just see what this is about, let’s see what’s going on out there in the community and it was mind boggling how valuable it was. The ability to have a &#8212; so let’s look who’s in the room? We have Brian from the Washington Post, reporter from a major newspaper here. We have representatives from all parts of the vendor community. We have representatives from the analyst side and we have end users everywhere. There is no place else in the world where we can all have a dialogue on a common issue, and at the same time, people read this stuff. If you were at the opening session for &#8212; I don’t normally go to the keynotes because come on, who needs to see Bill speak again. Hey now, that’s the truth really.</p>
<p>One of the things that Ze Frank said was, he called us the defenders of the renaissance. When you want to see the thought leadership, there’s two sides, there’s the back room, development being done, the really smart guys. When you want to see the people who are influencing, &#8212; I think that is us, but people who are influencing the community. If you look at where security came from and where security is going, I don’t care what Art (ph) says, security is not going away in two to three years, not going to be all embedded into the infrastructure.</p>
<p>There is a new wave of security thought readers that are building in this industry. There’s the old wave, first and then &#8212; so I love the dialogue, it’s incredible that we can all talk in an open environment, especially guys like Allan and Richard now, talking about analyst side versus vendors versus end users, all of this, (Voice Overlap). So, I’ve talked too long, thank you all for coming, I know there is more people coming on the way, let’s go drink more, and make fun of each other.</p>
<p><strong>Michael Johnson - PodTech</strong><br />
  We’re here with Bruce Schneier. Bruce, tell me a little bit about what you do? </p>
<p><strong>Bruce Schneier - Schneir.com</strong><br />
  Oh God, I am a Security Technologist, I write, I speak, I work for BT Counterpane, and I piss of the government, I do a lot of things. </p>
<p><strong>Michael Johnson - PodTech</strong><br />
  What have you been excited about over the last year or so, and what’s been some of the more interesting things that you have documented in some of your studies and some of your blogs?</p>
<p><strong>Bruce Schneier - Schneir.com</strong><br />
  Well, what I wrote about &#8212; writing about now, what I posted this week, and what I talked about here at the RSA Conference is the psychology of security, how we perceive security. Security is both a feeling and a reality, and they’re different. You can feel secure and not be secure and you can be secure and not feel secure, and there’s a lot to learn in that difference, why it happens, what about the human brain makes us get security wrong? I’ve been reading a lot of psychology, a lot of human brain physiology, a lot of &#8212; there are studies about risk, there’s a whole lot of research being done in the psychology community, that we’ve never seen here in the security community, but I think is directly relevant to what we’re doing. </p>
<p><strong>Michael Johnson - PodTech</strong><br />
  That sounds fascinating, I think it is a concept of security that people are thinking about more these days, because certainly in the United States and in other places as well, this idea of what our security is, is certainly being called into question.</p>
<p><strong>Bruce Schneier - Schneir.com</strong><br />
  Right, and there’s a lot of crap security, I call it security theater (ph), security that doesn’t do anything good, but just makes you feel better, and that’s security that doesn’t target to the reality, but targets to the feeling. There are times, they’re not common, but there are times when that kind of thing is useful. There are times when it’s really bad, and how do you know the difference. I think there’s a lot of stuff there. </p>
<p><strong>Michael Johnson - PodTech</strong><br />
  What times would you say we’re in now; say the perspective of obviously the United States and Homeland Security, that’s a big name right now, but it seems to sort of be talking more to that feeling part that you’re addressing? </p>
<p><strong>Bruce Schneier - Schneir.com</strong><br />
  We’re definitely in the stupid security season, what happened in Boston last week is an example, that happens every time you get on an airplane, security is really stupid right now.</p>
<p><strong>Michael Johnson - PodTech</strong><br />
  If folks wanted to check out your blog and see some of the stuff that you’re writing about, where can they go?</p>
<p><strong>Bruce Schneier - Schneir.com</strong><br />
  Schneir.com, actually I think if you just type security blog into Google, I pop up as the first name, but its www.schneir.com, easy to find.</p>
<p><strong>Michael Johnson - PodTech</strong><br />
  Bruce Schneier, thanks a lot.</p>
<p><strong>Bruce Schneier - Schneir.com</strong><br />
  Hey, thanks for having me.</p>
<p><strong>Michael Johnson - PodTech</strong><br />
  We’re here with Lori MacVittie who is the blogger for F5 Networks, and welcome to the party Lori.</p>
<p><strong>Lori MacVittie - F5 Networks</strong><br />
  Thanks, it’s very exciting thus far.</p>
<p><strong>Michael Johnson - PodTech</strong><br />
  Well, it’s a really interesting group of security bloggers, we’re on the occasion of the RSA 2007 Conference in San Francisco, tell me a little bit about what you blog about for F5?</p>
<p><strong>Lori MacVittie - F5 Networks</strong><br />
  I blog about a number of things, security and otherwise, but generally just trying to apply all sorts of new technology to use in our products and how they can be used and extended and just trying to be innovative and then also commenting on what other people have to say about anything related to SOA, AJAX Security, those kind of topics.</p>
<p><strong>Michael Johnson - PodTech</strong><br />
  What excites you about this, what are the things that you find really interesting in this security portion of the blogosphere?</p>
<p><strong>Lori MacVittie - F5 Networks</strong><br />
  Well, I think that emerging technology, security is very exciting because it’s new and it’s different and we have to come up with innovative ways to solve that, something that we at F5 take very seriously, but also just some of the social issues. We were just having a conversation about teenagers and security and social networking, and it’s a very interesting problem that we have to solve because it’s not necessarily a technological problem but a people problem. So, it’s something different that we have to solve, so it’s a challenge, I like that.</p>
<p><strong>Michael Johnson - PodTech</strong><br />
  We were speaking with Brice Schneier a little bit early about the sort of the concept of security and how we have a lot of solutions around, and now it’s a question of getting those things implemented, are you seeing that implementation happening now slowly but surely, or is it something that’s going to take a while do you think for the concept to sort of follow the implementation of these things?</p>
<p><strong>Lori MacVittie - F5 Networks</strong><br />
  I think as usual, unfortunately security comes last. People wait until there is a problem to actually solve it. You don’t change locks on your doors until someone breaks in. I wish that we could change that view so that people thought of it upfront, but I still think it’s a after the issue problem.</p>
<p><strong>Michael Johnson - PodTech</strong><br />
  If folks want to check out your blog, where could they go?</p>
<p><strong>Lori MacVittie - F5 Networks</strong><br />
  You can go to devcentral.f5.com/macvittie</p>
<p><strong>Michael Johnson - PodTech</strong><br />
  Alright, Lori MacVittie of F5 Networks, thanks for being with us here, enjoy the party.</p>
<p><strong>Lori MacVittie - F5 Networks</strong><br />
  Thank you.</p>
<p><strong>Michael Johnson - PodTech</strong><br />
  Tell me your name?</p>
<p><strong>Eric Green - Larstanpodcasting.com</strong><br />
  I am Eric Green.</p>
<p><strong>Michael Johnson - PodTech</strong><br />
  Eric, what do you blog about or Podcast about?</p>
<p><strong>Eric Green - Larstandpodcasting.com</strong><br />
  We’re across a lot of different spaces, I mean personally I’m our security guy, so we do a lot of stuff on Information Warfare, Information Operations and a couple of other security Podcasts. Company wise, we do &#8212; we cut across personal finance supply chain technology and cross technology, we do a lot of federal government stuff as well.</p>
<p><strong>Michael Johnson - PodTech</strong><br />
  What kind of interesting stuff have you come across in the last number of months?</p>
<p><strong>Eric Green - Larstandpodcasting.com</strong><br />
  The last number of months have been interesting on the IO space for me. So, if you look at Info Operations and Info Warfare, the critical infrastructure side of being sort of finance and telecommunications on the security side has seen a lot of people &#8212; like a resurgence of people wanting to talk about IT security, everything all the way up to SIOPs, it’s the psychological warfare and the like. So, it’s fun being back at RSA to see what people are saying on the floor about things like that.</p>
<p><strong>Michael Johnson - PodTech</strong><br />
  So, tell me your names.</p>
<p><strong>Ron Gula - blog.tenablesecurity.com</strong><br />
  I&#8217;m Ron Gula.</p>
<p><strong>Michael Johnson - PodTech</strong><br />
  What’s your blog?</p>
<p><strong>Ron Gula - blog.tenablesecurity.com</strong><br />
  I’m blog.tenablesecurity.com.</p>
<p><strong>Michael Johnson - PodTech</strong><br />
  And you?</p>
<p><strong>Ryan Singel - 27bstroke6</strong><br />
  I&#8217;m Ryan Single, my blog is 27bstroke6, which is blog.wired.com/27bstroke6.</p>
<p><strong>Brian Krebs - Washington Post</strong><br />
  I’m Brian Krebs of the Washingtonpost.com and I blog on Security Fix.</p>
<p><strong>Michael Johnson - PodTech</strong><br />
  So, what have you &#8212; I saw you three talking in a circle, what have you been really excited about, or what have you been putting in your blogs lately, is there been any dialogue between all of you other than here in person or is it been happening on the blogosphere?</p>
<p><strong>Ron Gula - blog.tenablesecurity.com</strong><br />
  Well, right now, one of the good things about getting together is, you have a lot of different disciplines. These two are from the media side of the house, I’m a vendor, so we were just kind of talking about different things that we can blog about, we all blog about dramatically different things. </p>
<p><strong>Michael Johnson - PodTech</strong><br />
  What’s your favorite topic?</p>
<p><strong>Ron Gula - blog.tenablesecurity.com</strong><br />
  I like to talk about computer security, vulnerabilities, intrusion detection, that kind of thing.</p>
<p><strong>Michael Johnson - PodTech</strong><br />
  What do you like to blog about?</p>
<p><strong>Ryan Singel - 27bstroke6</strong><br />
  You should jump to Brian on that one, because you guys do kind of similar things.</p>
<p><strong>Brian Krebs - Washington Post</strong><br />
  I mean basically for me this is great because I’m getting to meet a lot of the people whose blogs I read everyday and put a name with the face. </p>
<p><strong>Ryan Singel - 27bstroke6</strong><br />
  So, I do a little bit of the higher level kind of things. We cover government databases, privacy, kind of higher level security, so a lot of these folks know a lot more than I do at the &#8212; sort of nitty-gritty, kernel level kind of stuff, whereas we’re kind of higher level, a little bit more snarky.</p>
<p><strong>Michael Johnson - PodTech</strong><br />
  Now, one of the things I’ve been hearing here at the conference as well as in this group is that the thinking about security, has to really be the thing that has to change for a lot of people, not so much we have the technologies, we have a lot of solutions at the show. At RSA, we certainly see hundreds of solutions that are offered up, but the thinking about security has to change, what do you think about that?</p>
<p><strong>Ron Gula - blog.tenablesecurity.com</strong><br />
  Well, everything is related. Long time ago, if you were the firewall guy, you just had to worry about the firewall, or the virus guy just had to worry about making sure the viruses were update. Nowadays, everybody realize everything is linked, the operating system, the router, the policy, everything is together, and you’re probably seeing vendors start to offer solutions along those lines and consultants talk along those lines and people blog about that kind of stuff, so I’m happy to se that kind of change.</p>
<p><strong>Ryan Singel - 27bstroke6</strong><br />
  Oh, it’s kind of interesting to hear a lot of people getting sort of some of the old time religion, which is about securing the data not about securing the firewall or securing the perimeter. I’m still waiting for the sort of the big change, where security becomes easy and the Internet becomes safe and it’s not here yet.</p>
<p><strong>Michael Johnson - PodTech</strong><br />
  How long do you think it’s going to take?</p>
<p><strong>Ryan Singel - 27bstroke6</strong><br />
  Forever.</p>
<p><strong>Brian Krebs - Washington Post</strong><br />
  I write generally for a much wider audience, so I don’t tend to write much about technology solutions and things like that. Basically, I’m writing for people, the everyday Joe, average Internet user, and so I think that’s a constant education effort because it’s real easy to I think over estimate people’s grasp of technology and security issues, and that’s a dangerous thing.</p>
<p><strong>Michael Johnson - PodTech</strong><br />
  Do you think information is getting out from the blogosphere to the general public, where people read it, or does the pubic need to know more about what goes into security or do you think it actually has to stay at the enterprise level and got to go down from there?</p>
<p><strong>Brian Krebs - Washington Post</strong><br />
  I’d like to see more mainstream publications covering this important issue. I happen to think that most of the people who really need to know most about what it is they need to do, to stay secure online, don’t read blogs, I mean they’re still reading mainstream publications.</p>
<p><strong>Ryan Singel - 27bstroke6</strong><br />
  I think the mainstream folks that really need to know what they do should go to his blog, because I pick things up from you, he’s one of the best at sort of translating &#8212; like he understands the high level stuff, but translates it into what does this means for you, how do I get Flash 8 off my system, when you didn’t even know you had it on there.</p>
<p><strong>Brian Krebs - Washington Post</strong><br />
  It is always Flash 8, why do I need it?</p>
<p><strong>Ron Gula - blog.tenablesecurity.com</strong><br />
  Yeah, I mean the biggest failure of the vendor so far is all the solutions we offer are extremely technical, the average person doesn’t know, should I click this, should I not click that, am I going to be safe, am I going to lose my credit card data, it’s very difficult, so, things are getting better, we just have a long way to go.</p>
<p><strong>Michael Johnson - PodTech</strong><br />
  Alright, well, thanks for speaking with us and enjoy the party.</p>
<p><strong>Michelle McLean - ConSentry Networks</strong><br />
  Hi, I’m Michelle McLean with ConSentry Networks</p>
<p><strong>Michael Johnson - PodTech</strong><br />
  What do you do at ConSentry, Michelle?</p>
<p><strong>Michelle McLean - ConSentry Networks</strong><br />
  I’m actually in charge of Product Marketing.</p>
<p><strong>Michael Johnson - PodTech</strong><br />
  And you blog?</p>
<p><strong>Michelle McLean - ConSentry Networks</strong><br />
  I do, we’ve just recently launched the En Garde blog and there are several of us posting to it by commenting on security, how security is being perceived, what we’re seeing in the customer business that we have, and just how the market is evolving around how to secure what happens on the LAN, inside the enterprise.</p>
<p><strong>Michael Johnson - PodTech</strong><br />
  What’s the importance of the blog to ConSentry Networks?</p>
<p><strong>Michelle McLean - ConSentry Networks</strong><br />
  It’s multidimensional, there is the notion that for your customers, you’re trying to give them a little bit of an inside view into what’s going on, helping them understand their peers. There is definitely this notion of an industry level dialogue, where you know that press and analysts and other bloggers are reading some of your thoughts and it fosters the dialogue, it’s definitely a level of discussion that’s more fast moving and a little bit more straightforward than what you can see in the press necessarily, that’s just the nature of the flexibility of the medium. You can be very quick to get a whole dialogue going and in two days worth of comments you’ve moved the whole goal line forward around what the industry’s thinking about the topic, it’s really dynamic.</p>
<p><strong>Michael Johnson - PodTech</strong><br />
  Do you think it really helps the industry?</p>
<p><strong>Michelle McLean - ConSentry Networks</strong><br />
  I think it does, because I think you end up shaping how people talk about the problems, the solutions, how they’re trying to cope with certain issues in the enterprise. I used to be a journalist and an analyst actually for nine years, and it’s really nice to be back in that thought leadership domain that a blog can give you, it’s a lot of fun, and I do think it benefits both the consumers of technology as well as those who are charged with thinking about and writing about the industry.</p>
<p><strong>Michael Johnson - PodTech</strong><br />
  Michelle McLean of ConSentry Networks, thanks for talking with us.</p>
<p><strong>Michelle McLean - ConSentry Networks</strong><br />
  Thank you so much, it’s good to see you.</p>
<p><strong>Richard Mogull - Gartner</strong><br />
  Richard Mogull, and I’m an analyst with Gartner and mostly contribute to the Gartner blogs.</p>
<p><strong>Michael Johnson - PodTech</strong><br />
Obviously you’re doing something about security, right?</p>
<p><strong>Richard Mogull - Gartner</strong><br />
Yeah, exactly, I’m on the information, security and risk team over there, so that’s &#8212; well, it’s pretty much what I’ve been doing since I was 16.</p>
<p><strong>Michael Johnson - PodTech</strong><br />
Since you were 16?</p>
<p><strong>Richard Mogull - Gartner</strong><br />
Believe it or not, I started in physical security back when I was in high school and eventually got into &#8212; it was at PC tech job, and eventually that led to my information security career. </p>
<p><strong>Michael Johnson - PodTech</strong><br />
What has been the most interesting thing for you or what area do you focus on a particular, and what over the last few years has been some of the top one or two security issues?</p>
<p><strong>Richard Mogull - Gartner</strong><br />
Well, it has been really fascinating actually, I’ve been covering data security for about five, maybe six years now, and back then it was something nobody would pay attention to, the research wasn’t read very frequently, not a lot of conversations about it. Last year, data security has exploded, protecting people’s private information, protecting corporation’s intellectual property, incredible amount &#8212; vendors all over the place addressing it, we couldn’t go to a keynote without a mention of data security. So, I think it has been just fascinating to watch it over this five year period, as this has finally developed and has finally started to hit the mainstream. </p>
<p><strong>Michael Johnson - PodTech</strong><br />
What do you think changed, what was it that sort of pushed it over the edge?</p>
<p><strong>Richard Mogull - Gartner</strong><br />
Oh, to be honest, it’s because of couple of factors. One is we actually start putting things back up on the Internet and making them potentially available that people had monetary value. There were no safe crackers except for 14 year teenage boys until people put money in the safes, then the bad guys figured it out. We put those things up there, the bad guys had a little bit of time to realize not only what was there, but learn the techniques to get at it. So, now all of a sudden, information security, we’ve always called it information security, it was network security, now we’re getting back to the information, we’re getting back to the data, we’re protecting private information, we’re protecting our intellectual property. </p>
<p><strong>Michael Johnson - PodTech</strong><br />
So, has the mindset caught up, because it’s the scene that I’m hearing at RSA, I’m hearing it tonight, has the mindset of the enterprise community that deals with that data, whether it’s data in flight or data at rest, and even some of the marginal network, firms that are out there, large storage firms that are out there, have they really caught up with the idea about what security is?</p>
<p><strong>Richard Mogull - Gartner</strong><br />
I think we have a lot of work to do there. We know there is a problem. Now, a lot of it right now is mostly compliance driven, so people are implementing data security as much for compliance as anything else, and a lot of part of it is we don’t really know how big or how bad the problem is. Over the next few years, we’re really going to start raising that awareness, we’re going to start understanding how to build security as opposed to just layering it on, and we will get back to the concept that it’s about protecting the data, and it’s about protecting our sensitive information. So, we got a little ways to go, it’s not quite there yet.</p>
<p><strong>Michael Johnson - PodTech</strong><br />
Thanks for talking with us, enjoy the party.</p>
<p><strong>Richard Mogull - Gartner</strong><br />
Thank you very much, this is great.</p>
<p><strong>Michael Johnson - PodTech</strong><br />
So, that wraps it up for our blogger evening, security bloggers from all over the country, all over the Web, all of the blogosphere, coming together here in San Francisco at the Foreign Cinema restaurant as part of the RSA 2007 Security Conference in San Francisco, I’m Michael Johnson, well see you next time.</p>
<p>Copyright &copy;2006 <a href="http://PodTech.net">PodTech.net</a>. All rights reserved. Privacy policy</p>
<p>Tags: <a href="http://www.podtech.net/home/search/RSA+2007" rel="tag">RSA 2007</a>, <a href="http://www.podtech.net/home/search/security+bloggers" rel="tag">security bloggers</a>, <a href="http://www.podtech.net/home/search/Foreign+Cinema" rel="tag">Foreign Cinema</a>, <a href="http://www.podtech.net/home/search/network+security" rel="tag">network security</a>, <a href="http://www.podtech.net/home/search/Martin+McKeay" rel="tag">Martin McKeay</a>, <a href="http://www.podtech.net/home/search/Shift" rel="tag">Shift</a>, <a href="http://www.podtech.net/home/search/Kristalle+Ward" rel="tag">Kristalle Ward</a>, <a href="http://www.podtech.net/home/search/Fortinet" rel="tag">Fortinet</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/2142/rsa-security-bloogers-meetup-in-san-francisco-somebody-call-security/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/02/PID_010252/Podtech_F5_BloggerDinner_RSA_ipod.mp4" length="77693348" type="video/mp4"/>

	<itunes:author>Michael Johnson</itunes:author>
<itunes:duration>23:45</itunes:duration>
<itunes:keywords>podtech, f5-networks-incorporated, corporate, technology</itunes:keywords>
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		<title>Yahoo! R&#038;D India&#8217;s Pete Deemer on Expansion in India</title>
		<link>http://www.podtech.net/home/2123/yahoo-rd-indias-pete-deemer-on-expansion-in-india</link>
		<comments>http://www.podtech.net/home/2123/yahoo-rd-indias-pete-deemer-on-expansion-in-india#comments</comments>
		<pubDate>Thu, 15 Feb 2007 00:13:39 +0000</pubDate>
		<dc:creator>Kamla Bhatt</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Enterprise 2.0]]></category>

		<category><![CDATA[India]]></category>

		<category><![CDATA[Yahoo]]></category>

		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/2123/yahoo-rd-indias-pete-deemer-on-expansion-in-india</guid>
		<description><![CDATA[Over the last year, Yahoo&#8217;s India R&#038;D center has moved to doing true product development says Chief Product Officer Pete Deemer. There are about 25 product managers who work on different products and services. Pete points out that this shift means that today the product development process in India runs from conception to implementation. The [...]]]></description>
			<content:encoded><![CDATA[<p>Over the last year, Yahoo&#8217;s India R&#038;D center has moved to doing true product development says Chief Product Officer <a href="http://kamlabhattshow.com/pdcst/2007/01/31/pete-deemer-of- yahoo-india/">Pete Deemer</a>. There are about 25 product managers who work on different products and services. Pete points out that this shift means that today the product development process in India runs from conception to implementation. The products that the Bangalore office works on straddle both the global platform and the local market in India. What are some of these products? <a href="http://uk.avatars.yahoo.com/">Yahoo avatar</a> is a product that was developed completely in India. So was Yahoo&#8217;s new product called <a href="http://mixd.yahoo.com/">Mixd</a>, which was launched in the U.S. a few weeks ago. Yahoo&#8217;s podcasting service was also developed in India and won a webby award last year. For the local market in India, Yahoo has introduced <a href="http://farechase.yahoo.com/">Farechase</a>, <a href="http://in.mobile.yahoo.com/smsbackup.html">sms back-up</a> and other services. Pete acts as a mentor and coach for the product development team in India. He has been in India for a year now and works out of Yahoo! India&#8217;s Bangalore office. Prior to that he was vice president, product development at Yahoo&#8217;s Sunnyvale office.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/product+development" rel="tag">product development</a>, <a href="http://www.podtech.net/home/search/Farechase" rel="tag">Farechase</a></p>]]></content:encoded>
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	        <enclosure url="http://media1.podtech.net/media/2007/02/PID_010222/Podtech_PeteDeemer_Kamla.mp3" length="19627128" type="audio/mpeg"/>

	<itunes:author>Kamla Bhatt</itunes:author>
<itunes:duration>20:27</itunes:duration>
<itunes:keywords>podtech, tech, india, yahoo, technology</itunes:keywords>
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	<item>
		<title>Convergence Spells Opportunity for Managed Services</title>
		<link>http://www.podtech.net/home/2111/convergence-spells-opportunity-for-managed-services</link>
		<comments>http://www.podtech.net/home/2111/convergence-spells-opportunity-for-managed-services#comments</comments>
		<pubDate>Wed, 14 Feb 2007 06:10:44 +0000</pubDate>
		<dc:creator>Catherine Girardeau</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Zen and the Art of Network Transformation]]></category>

		<category><![CDATA[Corporate]]></category>

		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/2111/convergence-spells-opportunity-for-managed-services</guid>
		<description><![CDATA[Gary Kim, managing editor of IT Business Wire, and Andy Randall, MetaSwitch&#8217;s vice president of marketing, chat with PodTech.net at the World Center Marriott in Orlando after a breakfast meeting sponsored by MetaSwitch. The breakfast panel focused on opportunities and challenges for the new competitive local exchange carriers, or CLECs. Kim and Randall discuss home [...]]]></description>
			<content:encoded><![CDATA[<p>Gary Kim, managing editor of IT Business Wire, and Andy Randall, <a href="http://www.metaswitch.com/">MetaSwitch</a>&#8217;s vice president of marketing, chat with PodTech.net at the World Center Marriott in Orlando after a breakfast meeting sponsored by MetaSwitch. The breakfast panel focused on opportunities and challenges for the new competitive local exchange carriers, or CLECs. Kim and Randall discuss home and office application convergence, and the content management and distribution model changes heralded by rising demand for broadband content.</p>
<p><i>Transcript:</i></p>
<p><strong>Host: Catherine Girardeau - PodTech<br />
Guest: Gary Kim - IT Business Wire<br />
Guest: Andy Randall - MetaSwitch<br />
</strong></p>
<p><strong>Catherine Girardeau - PodTech</strong><br />
This is PodTech.net. Gary Kim is Editor-in-Chief of IT Business and Andy Randall, VP of Marketing at MetaSwitch, join PodTech.net in conversation with Andy Randall and Gary Kim at a breakfast panel sponsored by MetaSwitch at the World Center Marriott in Orlando, Florida.</p>
<p>What we are going to focus this discussion around is what it means to be a service provider in the current climate for CLECs?</p>
<p><strong>Andy Randall - MetaSwitch </strong><br />
  I think it’s a really interesting time for service providers that you see the rise of Google, YouTube, all of these Internet based applications and service providers are really juggling within this to try and work out what is it that they are actually providing. Is the application that they are providing transport access to the Internet at large or can they really move up the value chain in terms of services? I think for lot of carriers they are finding it struggle to actually work out where they are on that ladder and even though they want to move up, it is a very different mindset and it becomes a different kind of challenge for them to build, build the applications and it’s all about how fast they can move. I think that’s the large part of it. Carrier tends to think in terms of years and Google thinks in terms of days or weeks. What do you think Gary?</p>
<p><strong>Gary Kim - IT Business Wire </strong><br />
  Another way to explain what Andy just said is that something really good or something really bad could happen to the entire global telecom industry, which is about a trillion dollars a year, in annual revenue. So, the really good thing would be that we succeed in creating applications that are like voice on your mobile phone or voice on your PBX at the office, or voice at your home phone, you get paid for providing that application. The really bad thing that could happen is we windup being just providers at the pipes that allow those things to be created. Those things get created by other parties that are not affiliated with you a business sense and you don’t capture much of the revenue from it. So, it’s a huge challenge, it faces all service providers not just the CLECs and it’s an issue we’re going to be facing for the rest of our professional career, that’s very clear.</p>
<p><strong>Catherine Girardeau - PodTech</strong><br />
  One of the things that came up in panel discussion had to do with differentiation or convergence between services for home use, mobile use and enterprise use. What are the challenges for service providers with regard to this kind of convergence?</p>
<p><strong>Andy Randall - MetaSwitch </strong><br />
  I think those are distinct areas of applications right now. I think the big difference we are seeing at the movement is in terms of video applications. The residential subscribers &#8212; the activity that’s happening there is all about video on demands, IPTV and the Internet based video sites. You’re seeing the content creators putting their shows up on the Websites for download. Now, this is completely disintermediating the whole distribution setup is being put in place over the last 75 years. That’s the huge shift in terms of the residential space. Different kind of dynamics happening in the business space, that where that overlap, this happening and this came up in the panel discussion and I think this is really important. I don’t think people are paying enough attention to this is that, the home workers and home office and the mobility of the worker to go beyond their cubicle to mobile space and into there home. I think the service providers that can really capture this dynamic both addressing all of those residential requirements and tie that back into the office environment, that for me could be a killer app, for any kind of service provider.</p>
<p><strong>Gary Kim - IT Business Wire </strong><br />
  One of the great inversions we might be seeing and I could be quite wrong about this, is that traditionally the really interesting things human beings can do with communications, start in the business sector, get use there, people get familiar with it and then start they using them at home, fax machines, best example then. What we have seen I think in the last couple of decades though is that the fax machine was about the last technology that actually originated in the office, so much brought home, I think everything else one can make an argument. </p>
<p><strong>Catherine Girardeau - PodTech</strong><br />
  Or email, well email.</p>
<p><strong>Gary Kim - IT Business Wire </strong><br />
  Sure, it starts in the home and then at some point so many people are using it the enterprise has to respond. I would argue to a certain extent broadband access itself, email, instant messaging, blogs, wiki’s, the use of Internet – open internet right, all of that was created by demand of users that found these things useful and then now the IT departments of the enterprises have to respond and that’s a pretty big shift. I think all of this in that the service provider community need to spend more time looking at how consumers use technologies because those things are going to wind up in our offices, there’s no question about that.</p>
<p><strong>Catherine Girardeau - PodTech</strong><br />
  And this is kind of where managed services comes in, especially maybe for small to mid size business, they don’t have the in-house expertise in their IT departments, nor perhaps the person power to deal with the IT demand of this rapidly changing environment. </p>
<p><strong>Andy Randall - MetaSwitch </strong><br />
  I was at the trade show the yesterday I was just talking to some customers who &#8212; I am talking to how they handle this kind of situation of particularly the kind of things David was talking about with quality of service, but not just in terms of the last mile to the enterprise, but actually going and replacing their network infrastructure, managing the local area network remotely over that wide area network and that’s I think even see more of that where service providers, point to demarkation of the service providers changing from where the T1 goes into the office building, right down to the desktop and they are taking on more of the management if it uses desktop of the network infrastructure and the entire IT applications of the small &#8212; particularly small business obviously at a point. </p>
<p><strong>Gary Kim - IT Business Wire </strong><br />
  One of the ways to illustrate what Andy is saying I think is that just as people customizes their cell phones by ringtones, we maybe moving towards world and hopefully we are, where end users can actually create their own custom applications, that maybe actually useable just by them personally at the office and it could be that Tom in the cubical next to me doesn’t want to do this, he may create entirely different applications and that’s just a fundamental shift in a way that we have always operated. Always before it’s been &#8212; we service providers will decide what you need, package it up, create it and sell it to you and now we maybe opening up our networks a little bit more and with that allows people to create the things that they decide they want without us having to intervene in the middle of it, which is a certainly great thing. </p>
<p><strong>Andy Randall - MetaSwitch </strong><br />
  This is the most profound time of challenge that I have ever discovered in all my years, being in the business and it’s a time of great opportunity, not just great risk, I mean both of them are present to you, but both of them are addressed. </p>
<p><strong>Gary Kim - IT Business Wire </strong><br />
  I think it’s all about carriers realizing that business model is changing. We could not to see a change in technologies, but also change in people are getting the services from based upon which of the carriers that are embracing those can build these today. </p>
<p><strong>Catherine Girardeau - PodTech</strong><br />
  Andy Randall of MetaSwitch and Gary Kim of IT Business, thank you so much for joining me on PodTech.net.</p>
<p>Gary Kim is Editor-in-Chief of IT Business and Andy Randall, VP of Marketing at MetaSwitch, at the World Center Marriott in Orlando, Florida, this is PodTech.net.</p>
<p>Copyright &copy;2006 <a href="http://PodTech.net">PodTech.net</a>. All rights reserved. Privacy policy</p>
<p>Tags: <a href="http://www.podtech.net/home/search/Gary+Kim" rel="tag">Gary Kim</a>, <a href="http://www.podtech.net/home/search/Andy+Randall" rel="tag">Andy Randall</a>, <a href="http://www.podtech.net/home/search/MetaSwitch" rel="tag">MetaSwitch</a>, <a href="http://www.podtech.net/home/search/CLECs" rel="tag">CLECs</a></p>]]></content:encoded>
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	        <enclosure url="http://media1.podtech.net/media/2007/02/PID_010203/Podtech_Metaswitch_Randall_Kim_final.mp3" length="7612067" type="audio/mpeg"/>

	<itunes:author>Catherine Girardeau</itunes:author>
<itunes:duration>07:56</itunes:duration>
<itunes:keywords>podtech, zen-and-the-art-of-network-transformation, corporate, technology</itunes:keywords>
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		<title>GM&#8217;s Anne Ascensio: Style Personified</title>
		<link>http://www.podtech.net/home/2027/gms-anne-ascensio-style-personified</link>
		<comments>http://www.podtech.net/home/2027/gms-anne-ascensio-style-personified#comments</comments>
		<pubDate>Fri, 02 Feb 2007 20:03:04 +0000</pubDate>
		<dc:creator>Matt Kelly</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Clean Tech]]></category>

		<category><![CDATA[NextGear]]></category>

		<category><![CDATA[Events]]></category>

		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/2027/gms-anne-ascensio-style-personified</guid>
		<description><![CDATA[Anne Ascensio is the executive director of advanced design at General Motors. She&#8217;s responsible for the advanced design studios in Warren, Mich., Los Angeles and Birmingham, England. She provides a unique outlook on developing concept vehicles and plotting new directions in automotive design. I spoke with her at the North American International Auto Show, in [...]]]></description>
			<content:encoded><![CDATA[<p>Anne Ascensio is the executive director of advanced design at <a href="http://www.gm.com/">General Motors</a>. She&#8217;s responsible for the advanced design studios in Warren, Mich., Los Angeles and Birmingham, England. She provides a unique outlook on developing concept vehicles and plotting new directions in automotive design. I spoke with her at the North American International Auto Show, in Detroit, and found her to be a maverick, dispelling the myth that designers are an &#8220;old boys&#8217; club&#8221; by bringing a woman&#8217;s perspecitive and shifting the culture at GM.</p>
<p>We may 