Ugobe’s VP of Marketing Lisa Abbott tells how her company built strong communities for the unique lifelike creature called Pleo. Pleo is a baby dinosaur that has attracted the attention of thousands. Targeting both developers and consumers helped drive demand for the dinosaur.

Footnote.com is adding social media tools to The Vietnam Memorial, one of the most recognized memorials in Washington, D.C. For those who have visited the wall, you know finding names is not easy. Nor does a visit to the wall allow you to learn more about many people ...

It started with an innocuous audio interview with the then-President of the Products and Technology Group at SAP AG, Shai Agassi. Then came Sun Microsystems CEO Jonathan Schwartz, sitting at a table with an umbrella. It wasn’t long before Scoble introduced us to Thomas Hawk (investment advisor by day, ...

The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for ...

The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for ...

InternetGeekGirl talks to the infamous Cathy Brooks of Seesmic about social media trends - video conversations, of course.

Economists are hinting if not insisting that the U.S. is in a recession. Most often marketers are hit hard by a recession, as they and their budgets are the first to get cut. Forrester’s Josh Bernoff gives tips on how marketers should be thinking about social media now and ...

Robert Scoble, now of FastCompany.tv, and Loren Feldman of 1938 Media talk about what’s hot and what’s not at SXSWi from the BlogHaus with InternetGeekGirl. Apparently, it’s all about mobile video. They have not always agreed in the past, but at least they agree on ...

Some quick highlights in this weeks Connectcast include reflections about James Levoy Sorenson’s legacy includes inventing disposal surgical masks and an entire legacy of medical innovations. A quick discussion around Venture Debt options and when they should be considered - Innoventures a new company, UVEF tackles social ...

Guy Kawasaki uses his marketing flair to launch his newest site, ALLTOP. Leading with the egos site which contains the top tech blog feeds, Kawasaki talks how he leveraged the egos focus to drive traffic to Alltop. Kawasaki also metaphorically jousts with Forrester Analyst, Jeremiah Owyang ...

Understanding is Only Human: Discover how the Alcatel-Lucent Bell Labs Human Factors team is helping to deliver a superior user experience

Alcatel-Lucent is committed to helping operators deliver a superior user experience. One of the ways to help is to gain an intimate understanding of end-user behavior and the Bell Labs Human Factors team is one of the many groups within Alcatel-Lucent doing just that. The team is made up of Ph.D.s with an average of 15+ years professional usability experience working to:

Influence, impact, engagement. How should marketing executives be thinking about measurement today? Margaret Coles, COO of Factor TG, a marketing measurement and accountability company, says marketers have to start with their target audiences and decide what tools to use based on who they are. Coles tells Marketing Voices ...

Office Max’s Elf Yourself marketing campaign attracted 193 million visitors and was the best viral campaign in the history of the Web. More than 123 million “elves” were created in just SIX weeks (you’ll find many pictures of them on Flickr, where users submitted them for all to ...

San Francisco-based blueEnergy provides sustainable energy services to isolated communities in Nicaragua. Mathias Craig, executive director and chairman of the board of the nonprofit corporation, was on-hand last year to receive the prestigious Accenture Economic Development Award at the Tech Museum Awards, presented by Aplied Materials. He spoke ...

Daniell Hebert, CEO of Moto Development Group joins Jennifer Jones at PodTech’s CES Bloghaus to talk about the future of social media applications. Moto develops products, then manages their work through manufacturing. Hebert explains what his explorations at CES provide in terms of a look through the crystal ball ...

Lots of people have ideas about the best way to reach influencers but Rick Bruner, Director of Research and Industry Relations for Doubleclick gives three quick tips for how to reach the people who affect the thoughts of others. He also speaks to their powerful Touchpoint research results.

Shel Israel, well-known blogger, author and consultant, has just completed a worldwide study of social media adoption and use. His biggest revelation is all about the kids and how they are using the tools. He also describes how other countries are experimenting with its use. His perspective on social ...

Chris Brogan, social media expert and co-founder of PodCamp has three major predictions that can affect marketers. Brogan believes some social networks will start folding, leaving just major platforms afloat, mainstream media will dive deep into online publishing, and PR and marketing firms will announce major social media initiatives. ...

Practical strategies for improving a marketer’s position in a company are explained in this interview with Roy Young, author of the book, Marketing Champions: Practical Strategies for Improving Marketing’s Power, Influence, and Business Impact. He has worked with numerous marketers from leading companies – such as IBM, Wells ...

Mark Carlson, CEO of SimpleFeed, the company who is recognized as a market leader in RSS publishing and analytics, describes how corporate marketers can best use the technology. Carlson talks of the companies who are involved most with RSS and what metrics they use to measure their success.

Welcome to the first video installment of our new “Dinner And A…” series. In this episode, we get a visit from Ryanne Hodson of RyanIsHungry, Jay Dedman of Momentshowing, and Eddie Codel of Geek Entertainment TV.

As this was our first attempt at capturing a dinner event in ...

Microblogging is a social media tool that allows users to send brief updates to public and private networks. Peter Kim, Senior Analyst of Forrester Research tells how marketers are using the medium today and what best practices are for its use. Kim reports that there really are no ...

In this podcast Chris Kenton, President and CEO of MotiveLab has a conversation with Eric Vidal, advertising and new media leader at WebEx about what’s being talked about by marketing thought leaders as we move forward in a Web 2.0 world. The utilization of new on-line tools, ...

Isolating conversations around products, brands and issues is now possible through BuzzLogic’s new ad targeting feature. In this Marketing Voices product demo video podcast, BuzzLogic CEO Rob Crumpler explains how his company can help marketers better determine who is driving online opinions.

When the service launched earlier this month,

Getting smeared by disgruntled employees, customers and shareholders is a major PR issue when blogs and social media added to the mix. Staying calm is all about preparation. Charles Pizzo, communications expert talks to Marketing Voices about his tips for what you do when taken to task by ...