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Brand Engagement: The Latest Insights From Brian Haven, Forrester Analyst

Jennifer Jones — Mon, 12 May 2008 08:32:33 +0000

Brian Haven, Senior Analyst at Forrester Research talks to Marketing Voices at the Forrester Marketing Forum in Los Angeles about the latest thinking about brand engagement today. Haven tells Jennifer Jones that although social marketing is taking off and many corporations are engaging in conversations with their customers, the science of brand engagement is far from complete. Haven mentions Nike and its use of social marketing as one fine standout example today.

Tags: brand engagement, Brian Haven, forrester marketing forum, Jennifer Jones, Marketing Voices, Nike, social media

Classic Scoble : Editor’s Choice: Electric Rain’s Standout presentation application

Robert Scoble — Sat, 19 Apr 2008 04:06:00 +0000

What was Scoble up to one year ago today? Check out today’s video for a trip down memory lane.
And for more context, check out his blog, from one year ago today!

Don’t miss this one, Electric Rain has a killer presentation application called “Standout,” and here we present just the highlights.

Other posts from a year ago:
Inside scoop of Electric Rain’s Standout
Talking about Home Automation with Control4 executive
Monolithic domes: perfect shelter for struggling cultures and impoverished lands

Tags: Electric Rain, Standout

Editor’s Choice: Electric Rain’s Standout presentation application

Robert Scoble — Fri, 20 Apr 2007 04:06:08 +0000

Don’t miss this one, Electric Rain has a killer presentation application called “Standout,” and here we present just the highlights.

Tags: Electric Rain, Standout

Inside scoop of Electric Rain’s Standout

Robert Scoble — Fri, 20 Apr 2007 04:00:25 +0000

Mike Soucie, president and CEO of Electric Rain, talks with me about their breakout application, Standout, which gives presentation professionals an innovative new way to bring their ideas to audiences. We start out by talking about his business, Electric Rain, which is a bleeding edge software design/development house that brings out killer applications. This video includes both the interview and a demo of Standout, which is an app I think you’ll agree really “stands out.”

Tags: Mike Soucie, Electric Rain, Standout

Is Web 2.0 A Speculative Bubble?

Phil Leigh — Wed, 24 Jan 2007 00:30:57 +0000

Successes like YouTube and MySpace are standout examples of the kind of enthusiasm that the market — and venture funds — have had for all things Web 2.0. One inevitable side-effect of all this exuberance has been skepticism — especially from the veteran investors who have seen this movie already. Todd Dagres, founder of Boston-based venture firm Spark Capital, has a few words to say about what he sees as the real value of Web 2.0. He tells Inside Digital Media’s Phil Leigh how he looks at the current investment climate when it comes to the social media space.

Tags: YouTube, MySpace, Web 2.0, Todd Dagres, Spark Capital, Inside Digital Media, Phil Leigh

Intel Gives Your Regards to Broadway

editor — Tue, 02 Jan 2007 23:26:29 +0000

Intel gave people all over the world a chance to make it big in New York City’s Times Square. Jennifer Jones discussed the standout Intel Core 2 Duo Multiply promotion with Intel Senior Media Manager Thom Campbell.