Taxila Lab Search - Powered by PodTech.net http://www.podtech.net?v3 PodTech is a leading online video network featuring original technology and digital entertainment programming. PodTech's media platform allows professional content producers to deliver their content to millions of people who can easily find, share, and interact with it. For advertisers, PodTech offers unique, highly contextual ways to reach and measure target audiences through the fastest growing, most viral medium of online video. PodTech has over 40 clients including advertisers such as IBM, Intel, Hewlett Packard, Seagate, and Symantec. Founded in 2005, PodTech Network is based in Palo Alto, California, and is funded by US Venture Partners and Venrock Associates. Fri, 17 Apr 2009 14:29:04 +0000 http://wordpress.org/?v=2.2.3 en Copyright 2008 PodTech.net. All rights reserved. PodTech.net no no http://media1.podtech.net/graphics/show_icons/small/PodTech_iTunes_Logo_Small_100x100.jpgTaxila Lab Search - Powered by PodTech.net http://www.podtech.net?v3 PodTech.netfeedback@podtech.net Technology and Entertainment Video Network PodTech is a leading online video network featuring original technology and digital entertainment programming. PodTech's media platform allows professional content producers to deliver their content to millions of people who can easily find, share, and interact with it. For advertisers, PodTech offers unique, highly contextual ways to reach and measure target audiences through the fastest growing, most viral medium of online video. PodTech has over 40 clients including advertisers such as IBM, Intel, Hewlett Packard, Seagate, and Symantec. Founded in 2005, PodTech Network is based in Palo Alto, California, and is funded by US Venture Partners and Venrock Associates. Pankaj Jain on Long Tail Retailing via Mobile Phones http://www.podtech.net/home/2433/pankaj-jain-on-long-tail-retailing-via-mobile-phones http://www.podtech.net/home/2433/pankaj-jain-on-long-tail-retailing-via-mobile-phones#comments Mon, 19 Mar 2007 23:35:44 +0000 Kamla Bhatt http://www.podtech.net/home/2433/pankaj-jain-on-long-tail-retailing-via-mobile-phones Entrepreneur Pankaj Jain is bootstrapping his mobile start-up, Taxila Lab, and is on the verge of releasing his product soon. Though Taxila Lab is still in stealth mode, Pankaj agreed to talk to us about his company and its new product in broad terms - it has something to do with mobile retail and the long tail theory.

Pankaj pointed out that, for example, iTunes makes millions of titles available, while mobile music stores like Vodafone Live are restricted to only the hits (fewer than a thousand at any given point). It is the mobile phone’s UI limitation that is limiting the high levels of user adoption and full monetization of content that a digital channel ought to have, says Pankaj. And that’s where Taxila comes in.

Pankaj says that his company’s technology helps build digital stores that enables “long tail retailing” on mobile phones.

Prior to founding Taxila, Pankaj worked at Oracle, Siebel and July Systems.

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