Both Electronic Arts and Microsoft have created social media campaigns for Facebook. Kevin Barenblat, CEO and Co-Founder of Context Optional discusses the creation of these campaigns on Facebook and how companies are making more social media connections through Facebook. Barenblat explains how Microsoft further developed the idea of a poke and geared it to the office. He also delves into how Electronic Arts taught more people about gaming with their gaming application.
What was Scoble up to one year ago today? Check out today’s video for a trip down memory lane.
And for more context, check out his blog, from one year ago today!
Today Adobe is shipping its CS3 Suite of developer and design tools, so I headed up to ...
It started with an innocuous audio interview with the then-President of the Products and Technology Group at SAP AG, Shai Agassi. Then came Sun Microsystems CEO Jonathan Schwartz, sitting at a table with an umbrella. It wasn’t long before Scoble introduced us to Thomas Hawk (investment advisor by day, ...
Understanding is Only Human: Discover how the Alcatel-Lucent Bell Labs Human Factors team is helping to deliver a superior user experience
Alcatel-Lucent is committed to helping operators deliver a superior user experience. One of the ways to help is to gain an intimate understanding of end-user behavior and the Bell Labs Human Factors team is one of the many groups within Alcatel-Lucent doing just that. The team is made up of Ph.D.s with an average of 15+ years professional usability experience working to:
Is Flash remaining a secure choice for web service? Will AIR and multi-tenant architecture from Salesforce.com become the industry standard for customer relationship management?
In the first episode of Force.com’s Chalk Talk, Adam Gross presented Salesforce.com’s demo and in part two he introduces James Ward (Technical Evangelist) from ...
Jay Sears, senior vice president for Context Web and ADSDAQ talks with John Ince about how advertising exchanges have suddenly emerged as premium Web properties with Google acquiring Doubleclick for $3.1 billion, Yahoo! acquiring Right Media for $800 million and Microsoft acquiring aQuantive for $6+ billion. Sears believes that this ...
Jay Sears, senior vice president at Context Web, talks about the ADSDAQ online advertising exchange. ADSDAQ is distinguished from other advertising exchanges by 1) premium inventory, 2) pricing control both for advertisers and publishers, 3) a contextual search engine that reads content in real time 4) open access to publishers ...
One problem with existing contextual advertising is that it isn’t very contextual when placed on blogs and other Web information. For instance in Google’s advertising. Proximic, today, is releasing a new search platform that’s taken five years to develop. They demonstrate how it could be used on blogs and ...
Diane Johnson is best known for her novels set in Paris “Le Divorce”, “Le Mariage” and “L’Affaire”. She is in San Francisco for the summer and putting the final touches on her latest novel to be called “Complicity” or “The Virginity Test”. It’s a spy novel ...
Coté talks with Mik Kersten of the Eclipse Mylyn team about the most recent version of Mylyn (formally Mylar) in Eclipse Europa. In a brief video segment, Mik gives us a quick overview of Mylyn’s goals as a task and “task context” plugin to Eclipse. Mylyn integrates ...
Darren Aftahi, vice president of Equity Research at ThinkEquity Partners, believes video’s use today is just in its infancy, and that the impact for marketers is unlimited. He says the Internet will become the broadcast market of choice, and text search will turn into video search. If he’s right, ...
We’ve had bees on the brain! Freshtopia.net dove into the sad tale of Colony Collapse Disorder, or “CCD,” and its grim implications, to emerge on the other side with some words of wisdom on how to show our busy little sisters some love, and a sweet recipe to cheer us ...
Taking a savory break from our sweet escape to ice cream land, we’ve concocted a great antidote to those pesky taco cravings. Crunchy, flavorful, and packed with delicious whole-food nutrition:
Behold, The Perfect Taco!!!
Thanks to Jeffrey Rowland, Tanja’s favorite online comic artiste for today’s blackboard quote. Stop by his site ...
Seema Chaturvedi is managing director of Accelerator Group, located in Michigan. Last week, Seema was in New York for a private equity conference that her group organized and I caught up with her to find out about opportunities for investments in India. What was more interesting to find out ...
Less than one year ago, LaVerne Council joined Johnson & Johnson, charged with crafting a new IT strategy to drive the global enterprise. In part one of this two-part podcast, join host John Gallant and Council, who takes audience questions and shares:
Sea Change Investment Fund invests in progressive companies that promote market access to seafood from environmentally-preferable sources. Here, we hear why Sea Change switched to Google Apps to integrate its communication and workflow.
Related Stories: GoogleApps
Brian Walsh is the founder of Castfire, a comprehensive online distribution and management platform for audio and video podcasting. Walsh stopped by the Hat Factory, in San Francisco, to show us how Castfire can quickly build dynamic videocasts with custom intros, outros and ads. He also shows ...
This podcast highlights some of the threats and dangers Symantec reported on in January 2007 and offers suggestions on how to stay protected.
More information at:
Symantec.com
Understand why enterprise content management is gaining visibility in today’s market and how companies are developing their ECM strategies. Learn more about how content management is utilized across multiple industries and customer examples for critical content-centric businesses processes. Additionally, we discuss next steps for initiating a successful content management strategy - starting with an enterprise-class ECM platform.
This is an EMC podcast.
Hear from Claire Hogikyan, senior director - Intellectual Property at Pfizer, about how Pfizer has achieved a 113-percent ROI with a break even point or payback period of just 18 months after the EMC Documentum deployment, based on a study from Forrester on the total economic impact of EMC Documentum. Learn what factors Pfizer considered when developing their content management strategy and why they chose the EMC Documentum platform.
David Hornik is a general partner at August Capital. As early-stage investors in companies like Microsoft, August knows what makes great companies, and Hornik serves as its social media expert. He sits on six boards including Six Apart. Hornik was also the first VC to blog and to ...
Kevin Walsh, managing director and leader of GE Energy Financial Services’ renewable energy team, talks about GE’s energy renewable business in his keynote address at the Cleantech Venture Forum in New York.
The Cleantech Forum is right around the corner, February 19-22, in San Francisco. The San Francisco Cleantech Forum ...
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Copyright ©2008 PodTech.net. All rights reserved. Modified: Sun, 07 Sep 2008 01:17:47 -0700