• India Technology 2.0: Result Based Pricing Model
    India Technology 2.0: Result Based Pricing Model
    | editor | Oct 4th, 2006 |

    Something is happening that could bring about a fundamental shift in the Indian IT industry: A new pricing model that may improve quality could make India more than just a low-cost outsourcing destination. As per this report, India’s largest software company, Tata Consultancy Services, has recently begun ...

  • The Kiruba Show: Xerago CEO Ganesh Mandalam on Success Secrets
    The Kiruba Show: Xerago CEO Ganesh Mandalam on Success Secrets
    15:01 | Kiruba Shankar | Sep 21st, 2006 |

    Xerago CEO Ganesh Mandalam reveals success secrets. Ever wonder if all successful CEOs come with MBAs in hand? Do successful CEOs even have time to fall in love or do they spend every waking hour working or thinking about work? What does it take to make it in the competitive world of online advertising and marketing business? Listen to this episode as we get upclose and personal with Ganesh Mandalam, founder and CEO of Xerago, and get his to answer all these questions and more.

  • Original Short-Form Programming for the Digital Space
    Original Short-Form Programming for the Digital Space
    08:10 | Matt Kelly | Sep 7th, 2006 |

    LOS ANGELES, September 7, 2006 (PodTech News) — In a sure sign of things to come, television and movie studios are starting to create original short-form programming for broadband and wireless devices. Warner Brothers Television Group just announced the creation of Studio 2.0, bringing together talent and advertisers to create original live-action and animated programming. Its aim is to license the programming to online sites, portals and wireless providers in collaboration with the recently formed Warner Bros. Digital Distribution. But it’s not just major Hollywood studios getting into the act — Internet start-ups and small production companies also recognize the opportunities, as evidenced by the recent launch of ScriptThis.tv, a website for people who want to be part of the television creation process. PodTech’s Matt Kelly reports.

  • The Power of Blogging for Corporate Marketing
    The Power of Blogging for Corporate Marketing
    | Jennifer Jones | Aug 25th, 2006 |

    I have spent more than two decades in technology marketing and have always been a big believer in candor and transparency with the “market”. As a General Manager at Regis McKenna in the 1980s and then later as a Marketing Partner of venture capital firm, Mayfield, I was ...

  • Press Release: Microsoft Robert Scoble Joins PodTech.net
    Press Release: Microsoft Robert Scoble Joins PodTech.net
    | editor | Jun 11th, 2006 |

     

     

    For Immediate Release:
    Contact: John Furrier
    650-380-1975
    PodTech.Network, Inc. Or
    Jennifer Jones
    PodTech.Network,Inc.
    650-529-1416

    MENLO PARK, CA. (June 12, 2006) — PodTech.Network, Inc., a leading emerging- media company today announced that Robert Scoble, well-known Microsoft evangelist, world-renowned blogger and Microsoft’s first videoblogger, is joining the company as Vice President of Media ...

  • Industry Expert Says Google's New Video Ad Service Doesn't Guarantee a Market Lead
    Industry Expert Says Google's New Video Ad Service Doesn't Guarantee a Market Lead
    04:38 | editor | May 25th, 2006 |

    May 24, 2006 — Google, Inc. announced this week it’s ready to launch video advertising on the web. The move positions Google to compete with television for advertising dollars. Google isn’t the first company to put video ads on the Internet, but the search giant’s approach has some unique aspects. For one thing, users are given control over whether to watch, or not. The video ads appear on the screen as static images, and it’s not until a consumer clicks on the image that the video starts playing. But what’s in it for advertisers? And how does this affect Google’s positioning in the Internet advertising marketplace? Podtech’s Catherine Girardeau called Andrew Frank, a media analyst with Gartner, in his New York office, to get his perspective.

  • PodTech Announces Premier of PodSummit™
    PodTech Announces Premier of PodSummit™
    | John Furrier | Apr 19th, 2006 |

    For Immediate Release
    Contact: Jennifer Jones
    PodTech Marketing
    650-529-1416


    PodTech Announces Premier of PodSummit™

    Podcast Show Co-Hosted by Prominent Computer Industry Veterans Bud Colligan and Mike Boich

    PodSummit™ Showcases Leaders of Innovation, Technology, and Entrepreneurship

    MENLO PARK, CA (April 20, 2006) PodTech, a media company dedicated to podcasting and ...

  • PodTech Exclusive:  Yahoo! RSS Goes Mainstream with Yahoo! Mail and Alerts
    PodTech Exclusive: Yahoo! RSS Goes Mainstream with Yahoo! Mail and Alerts
    14:51 | Admin | Nov 30th, 2005 |

    PODTECH EXCLUSIVE - YAHOO! PODCAST MEDIA RELEASE
    In another PodTech Podcast InfoTalk exclusive I sat down with Scott Gatz lead RSS manager and Ethan Diamond lead Yahoo! Mail manager to introduce via a Podcast the Yahoo! expanded RSS platform and RSS integration into Yahoo! Mail. Plus Yahoo! ...

  • Web 2.0 - The Global SOA Podcast
    Web 2.0 - The Global SOA Podcast
    45:44 | Admin | Nov 28th, 2005 |

    Dion Hinchcliffe, CTO of Sphere of Influence recorded this podcast from his speech at SAIC Content Exploitation Day on Nov 16 at SAIC Headquarters in Virginia.

    Download the Podcast

    With Web 2.0 being one of the more exciting developments on the Internet in the last couple of years, there’s been ...

  • Scott Hirsch, Founder of Management Innovation Group (MIG) in SF
    Scott Hirsch, Founder of Management Innovation Group (MIG) in SF
    17:43 | Admin | Nov 26th, 2005 |

    I sat down with Scott at Under the Radar to talk about trends in media. Scott is the founding principle of the Management Innovation Group in SF. Scott has a fresh view on the recent shift toward social media and its’ implications for businesses. Scott and ...

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